Paul J. Zak

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Paul J. Zak

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April 2025


Dr. Paul J. Zak is Distinguished University Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. Paul’s two decades of research extending the boundaries of behavioral neuroscience have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. In 2017 he founded Immersion Neuroscience, a software platform that allows anyone to measure what the brain loves in real-time that is used to improve outcomes in entertainment, education, advertising, and emotional health. He is a regular TED speaker and appears in the media regularly. https://pauljzak.com ...more

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More books by Paul J. Zak…
Quotes by Paul J. Zak  (?)
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“Rich or poor, living in a trusting society simply makes people happier.”
Paul J. Zak, The Moral Molecule: The Source of Love and Prosperity

“So let Dr. Love offer you a prescription: eight hugs a day. We've shown that if you give eight hugs a day you'll be happier, and the world will be a better place because you'll be causing others' brains to release oxytocin. They, in turn, will connect better to others, treat them more generously, causing oxytocin release...yes, the virtuous cycle begins with a hug. The other thing I do when anyone comes to see me is to ask how I can make their visit with me the most valuable and fulfilling. This is part of being fully present and available, which is another lesson I've learned from the Moral Molecule.”
Paul J. Zak, The Moral Molecule: The Source of Love and Prosperity

“Oxytocin is love. Oxytocin is within you.”
Paul J. Zak, The Moral Molecule: The Source of Love and Prosperity

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