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Jonah Berger

Born

Washington, D.C., The United States

Genre

Nonfiction

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Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.

Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.

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Jonah Berger’s books

Average rating: 3.95 · 42,469 ratings · 3,462 reviews · 27 distinct works • Similar authors

	Contagious: Why Things Catch On 3.98 avg rating — 33,073 ratings — published 2013 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Invisible Influence: The Hidden Forces that Shape Behavior 3.69 avg rating — 3,880 ratings — published 2016 — 35 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Catalyst: How to Change Anyone's Mind 3.92 avg rating — 3,384 ratings — published 2020 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Magic Words: The New Science of Language for Persuasion, Communication, and Driving Action 3.90 avg rating — 1,717 ratings — published 2023 — 24 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How Ideas Spread 3.70 avg rating — 376 ratings — published 2014 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Strangest of Places by Jonah Berger, Sydney Evans (Illustrator) 4.43 avg rating — 7 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	3 Books Set by Jonah Berger 4.25 avg rating — 4 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	疯传:让你的产品、思想、行为像病毒一样入侵 by Jonah Berger, 乔迪 (Translator), 王晋 (Translator) 3.75 avg rating — 4 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	O catalisador: como mudar a opinião de qualquer pessoa really liked it 4.00 avg rating — 3 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	疯传:让你的产品、思想、行为像病毒一样入侵 3.33 avg rating — 3 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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