Barry Silverstein's Blog - Posts Tagged "advertising"

Saturday morning TV shows… cereals, soft drinks and snack foods…cool cars and rock ‘n’ roll… Boomers will savor the memories with my new book, Boomer Brands!

Those Saturday morning TV shows entertained Boomer kids, but they were also vehicles for brand advertising. Chances are that’s how Boomers first got to know cereal, soft drink, and snack food brands. The “Boomer Brands” they knew and loved then, they remember to this day.

Boomer Brands: Iconic Brands that Shaped Our Childhood is a unique book that celebrates the brands of the 50s and 60s. The book covers cereal, soft drink, snack food, fast food, toy, car, beauty brands and more, as well as rock ‘n’ roll, protest and environmental brands. I share “Boomer Brand Cameos” of over fifty of the brands Boomers grew up with: Disney, Kellogg’s Frosted Flakes, Good Humor, Howard Johnson, Hush Puppies, MAD, Ovaltine, Twinkies, and WIFFLE Ball, to name a few. Most of these brands began during the Boomer era and are still around. Plus, Boomers will gain rare insight into how these iconic brands shaped their childhood and have a lasting impact on their life. Boomer Brands is meant to be read by Boomers, shared with Boomers, and savored for the memories!

Boomers are already buzzing about Boomer Brands:

When was the last time you had your memory tickled over a long-forgotten but prized product that shaped your childhood? You’ll find a lot of those “Oh, yeah, I remember” moments in Barry Silverstein’s wonderful wander down Memory Lane. “Try it, you’ll like it.”
- Ron Schon, Retired Advertising Agency Executive and OLLI Instructor,
“The History of Advertising”

Boomer Brands is a delightful book filled with fun facts about our favorite childhood brands and memories. If you're over 50, you're sure to enjoy this nostalgic, entertaining and informative stroll down Memory Lane.
- Nancy Collamer, Career/Retirement Coach and Author, Second-Act Careers

If you remember watching Saturday morning TV while slurping down a bowl of Frosted Flakes, or perhaps begged your parents to visit Disneyland after watching Wonderful World of Disney on Sunday night, you’ll want to read Boomer Brands. This enjoyable, easy read is chock full of fun facts about what made the brands we grew up with iconic.
- Anne Holmes, “Boomer in Chief,” National Association of Baby Boomer Women

Barry Silverstein offers a fun walk down Memory Lane for boomers, describing what made some of their favorite childhood brands so treasured then and now.
- Richard Eisenberg, Managing Editor, Nextavenue.org

Boomer Brands will be published on February 1, 2019 in trade paperback and eBook formats. For more information or to purchase, please visit my website: https://www.barrysilverstein.com.