Mike Moran

Mike Moran is an expert in digital marketing, search technology, artificial intelligence, and marketing analytics. He is a Certified Speaking Professional™ (CSP®) and recognized keynote speaker worldwide.*

Mike is an independent consultant who also serves as a senior strategist for Converseon, an AI-powered consumer intelligence technology and consulting firm. Until 2022, Mike served for eight years as the Chief Product Officer for SoloSegment, martech software company whose patented customer experience analytics automatically increased engagement and conversions for B2B websites by improving site search and content recommendation.

Previously, Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position.

Mike Moran is an expert in digital marketing, search technology, artificial intelligence, and marketing analytics. He is a Certified Speaking Professional™ (CSP®) and recognized keynote speaker worldwide.*

Mike is an independent consultant who also serves as a senior strategist for Converseon, an AI-powered consumer intelligence technology and consulting firm. Until 2022, Mike served for eight years as the Chief Product Officer for SoloSegment, martech software company whose patented customer experience analytics automatically increased engagement and conversions for B2B websites by improving site search and content recommendation.

Previously, Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike has more than 30 years’ experience in search technology, led the IBM product team that developed the first commercial linguistic search engine in 1989, and has been granted 13 patents in artificial intelligence, analytics, and search and retrieval technology. He led the integration of ibm.com's site search technologies and served as product manager for IBM's commercial search and text analytics products.

Mike is the author/co-author of three books: Outside-In Marketing with James Mathewson; best-selling Search Engine Marketing, Inc. with Bill Hunt, now in its Third Edition, and the acclaimed Internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald.

Mike founded and wrote for the Biznology blog. He has also written columns for Revenue Magazine, Internet Evolution, and WebProNews.

In addition to Mike's broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and was a Visiting Lecturer at the University of Virginia's Darden School of Business. He teaches in multiple digital marketing courses for Rutgers Business School Executive Education. He is a Senior Fellow for the Society for New Communications Research (now part of The Conference Board). He was a member of the Search Engine Marketing Council of the Direct Marketing Association, and a charter member of the DMA's Interactive Marketing Advisory Board.

*Certified Speaking Professional and CSP are trademarks of the National Speakers Association. All rights reserved.