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Chris Wirthwein

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Born

Indiana, The United States

Genre

Business

Member Since

January 2014

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Chris Wirthwein is CEO of 5MetaCom, a leading advertising agency, strategy, and brand advisory firm focusing solely on brands in the technical and scientific products category (www.5metacom.com). He helps clients people-power their brands, advising them on strategy, messaging, communications,and tactical implementation in the marketplace. Chris has worked with many of the world’s leading companies in medical devices, building products, chemicals, pharmaceuticals, agribusiness, and other industries. The agency's client list of domestic and global brands has included: Roche Diagnostics, Elanco Animal Health, DePuy (division of Johnson & Johnson), Eli Lilly and Company, Firestone, Land O’ Lakes, Black & Decker, Honeywell, Bristol-Myers. and ma ...more

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Chris Wirthwein’s books

Average rating: 3.55 · 11 ratings · 1 review · 7 distinct works

	Crooked Stick Golf Club: A story of the original masterpiece from America's first couple of golf, Pete and Alice Dye 4.67 avg rating — 3 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand Busters: Seven Common Mistakes Marketers Make 3.25 avg rating — 4 ratings — published 2008	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The People Powered Brand: A Blueprint for B2B Brand and Culture Transformation by Chris Wirthwein (Goodreads Author), Joe Bannon liked it 3.00 avg rating — 4 ratings — published 2014 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand Busters: 7 Common Mistakes Marketers Make-Lessons from the world of technical and scientific products 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Different Rules: The B2B Marketer's Guidebook to Product Differentiation 0.00 avg rating — 0 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand Busters: 7 Common Mistakes Marketers Make 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Crooked Stick Golf Club: A Story of the Original Masterpiece from America's First Couple of Golf, Pete and Alice Dye (2nd Edition, Updated and Revised) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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message 1: by Chris

Jan 14, 2014 12:57PM

Praise for The People Powered Brand...

“The amount and speed of change in today's wild market economy makes it both an exciting and anxious time to be a B2B marketer. Fortunately, there's an engaging new book that makes sense of this complex and demanding world. The People Powered Brand is rich in stories and insights and should prove highly useful to marketers looking for ways to create and grow a powerful company brand.”
Tom Asacker
Author of The Business of Belief

“The authors clearly illustrate the vast deficit in wisdom about how to brand B2B companies. This book is a marketer's dream…high concepts and step-by-step instructions on how to geometrically grow your business. The “people powered brand" is the future of business. Will you adopt it?”

Bill Caskey
Host of The Advanced Selling Podcast

“The People Powered Brand is a significant contribution to the field of branding. Chris and Joe correctly point out that applying consumer product branding concepts to the B2B segment is fundamentally flawed. Their methods engage everyone in the organization, along with stakeholders and the customer as an active participant in the brand.”

Jean-Marc Choukroun
Managing Director, Park/Mathieson Group, Inc., Affiliated Faculty Member, University of Pennsylvania, and Adjunct Faculty at Drexel University

“Chris Wirthwein and Joe Bannon artfully use their deep knowledge of business, branding and process to offer all readers – from the executive suite to the marketing team – an easy to understand, practical view of how to build a brand in the rapidly growing B2B technology space.”

Lisa W. Hershman,
Founder & CEO, The DeNovo Group™
Co-author, Faster Cheaper Better: The 9 Levers for Transforming How Work Gets Done

“In more than 30 years of marketing I have rarely seen much emphasis on how to build and sustain brands in a B2B marketplace. With The People Powered Brand, Chris Wirthwein and Joe Bannon provide decades of experience and insight, and a practical approach to guide an organization on how to align and execute strategies effectively.”

Pat James
Chairman and CEO, Micronutrients

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