Philip Delves Broughton

“the best salespeople are very insecure. They passionately want success because they think it’ll make them a different person. Then they achieve success and it dawns on them they haven’t changed at all. What drives salespeople is a need for celebrity. They think that once they’re successful, everyone’s opinion of them will change, and if they can change everyone’s opinion of them, they’ll change themselves. Then they succeed, and realize they haven’t changed at all.” For both the successes and failures, there is the endless rejection, the long line of people saying in so many words “I don’t want you, I don’t want what you have, I don’t want you in my life.” If nothing else, selling is an endless confrontation with truth, the truth about yourself and about others. It is raw and uncomfortable and personally exposing”
― Philip Delves Broughton, The Art of the Sale: Learning from the Masters About the Business of Life

“Here lies the challenge in finding good salespeople. You need excellent empathizers who aren't so empathetic they can't close a sale. And you need people with strong ego needs who can still take a moment to figure out what another person wants. They must be aggressive enough to close, but not so aggressive they put people off. Too much empathy and you'll be a nice guy finishing last. Too much ego drive and you'll be scorching earth everywhere you go. Not enough of either and you shouldn't be in sales at all. It's a miracle anyone can do this job.”
― Philip Delves Broughton, The Art of the Sale