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Frank V. Cespedes

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Business

Member Since

January 2021

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Frank Cespedes teaches at Harvard Business School. He has written for numerous publications, and is the author of six books including Aligning Strategy and Sales (Harvard Business Review Press) which was cited as “the best sales book of the year” (Strategy & Business), “a must read” (Gartner), and “perhaps the best sales book ever” (Forbes). His newest book is Sales Management That Works: How to Sell in a World That Never Stops Changing (Harvard Business Press, 2021).

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Frank V. Cespedes’s books

Average rating: 4.04 · 207 ratings · 16 reviews · 7 distinct works • Similar authors

	Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling 4.04 avg rating — 141 ratings — published 2014 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Sales Management That Works: How to Sell in a World that Never Stops Changing really liked it 4.00 avg rating — 56 ratings — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Going to Market: Distribution Systems for Industrial Products by E. Raymond Corey, Frank V. Cespedes (Goodreads Author) 4.25 avg rating — 8 ratings — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Concurrent Marketing: Integrating Product, Sales, and Service by Harvard Business Publishing, Frank V. Cespedes (Goodreads Author) really liked it 4.00 avg rating — 2 ratings — published 1995 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Managing Marketing Linkages: Text, Cases, and Readings 0.00 avg rating — 0 ratings — published 1995	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Organizing and Implementing the Marketing Effort: Text and Cases 0.00 avg rating — 0 ratings — published 1991 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Going to Market: Case Studies in Industrial Distribution by E. Raymond Corey, Frank V. Cespedes (Goodreads Author), V. Kasturi Rangan 0.00 avg rating — 0 ratings — published 1989	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Frank V. Cespedes (?)

“The main thing is to keep the main thing the main thing. —Attributed to Jim Barksdale, Stephen Covey, Steve Jobs, the band Last Call, and others”
― Frank V. Cespedes, Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling

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“Time is a great teacher. Unfortunately, it kills all its pupils. —Hector Berlioz”
― Frank V. Cespedes, Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling

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“But when everything is important, no one thing is truly important and efforts, rewards, and motivation suffer.17 Strategy is choice.”
― Frank V. Cespedes, Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling

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