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Matt Cross

Goodreads Author

Born

Holyoke, The United States

Website

https://mattcross.com

Twitter

mattscross

Genre

Business, Self Help, Psychology

Member Since

August 2025

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Matt Cross is the author of Subtle Shifts and an executive coach known for his work on leadership and change.

Matt works with leaders and leadership teams navigating complexity, uncertainty, and constant change. His work focuses on helping leaders make small, intentional shifts in how they think, communicate, and lead; shifts that compound over time and lead to better decisions and stronger leadership.

In Subtle Shifts, Matt offers a practical framework for driving meaningful change without relying on dramatic overhauls or quick fixes. Instead, he helps leaders focus on awareness, adaptability, and alignment as the foundation for sustainable growth.

Matt also writes The Subtle Shift newsletter and speaks regularly on leadership, change, and te ...more

29 posts
Matt Cross's Blog

The Power of Persistence

A year ago, I crossed a revenue threshold in my practice that I had been working toward for a very long time.

I’m not going to tell you the number because I don’t want to brag and the number isn’t the point. What matters is that when I started this business, I did not believe that number was possible. I genuinely did not believe a solo executive coaching practice could produce that kind of revenue.

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Matt Cross’s books

Average rating: 5.0 · 3 ratings · 2 reviews · 1 distinct work

Subtle Shifts: Simple Strategies for Sustainable Success

it was amazing 5.00 avg rating — 3 ratings — 3 editions

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Matt’s Recent Updates

Matt Cross wrote a new blog post The Power of Persistence A year ago, I crossed a revenue threshold in my practice that I had been working toward for a very long time.I’m not going to tell you the number beca Read more of this blog post »
Jul 21, 2026 06:55AM · like
Matt Cross liked Eric Nehrlich's review of Subtle Shifts: Simple Strategies for Sustainable Success: "This clear and concise book explains Cross's unique approach to leading change through subtle shifts. Rather than having to change everything to get to a new state, Cross explains how subtle changes in what we pay attention to can transform our whole" Read more of this review »
Mar 05, 2026 08:09AM · see review