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Stephen’s Bookshelves

to-read (3)
currently-reading (3)
read (32)
behavioral-economics (2)
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Stephen’s Friends (10)

Steven

8,833 books | 405 friends

Murali Veeraiyan

562 books | 137 friends

Arun Singh Ruhela

708 books | 282 friends

Elliott

252 books | 111 friends

Daniel Egger

273 books | 318 friends

Adrian C.

7 books | 32 friends

Florian Hollender

90 books | 17 friends

Stephen Wendel

259 books | 15 friends

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Steve Shu

Goodreads Author

Website

http://steveshuconsulting.com/

Twitter

steveshu

Genre

Business, Nonfiction, Psychology

Member Since

July 2015

URL

https://www.goodreads.com/steveshu

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Steve Shu provides consulting services and specializes in incubating new initiatives and business lines with a primary focus on services, technology, and behavioral science. He has more than a decade of experience setting up behavioral science initiatives and nudge units. He serves as a Managing Principal at Digital Nudging Tech (formerly Digitai), a behavioral economics innovation firm. Steve has three decades of industry experience and has consulted to or had management roles at organizations such as The Voya Behavioral Finance Institute for Innovation, Allianz Global Investors Center for Behavioral Finance, Allscripts, Nortel Business Consulting, PRTM Management Consultants (acquired by PwC), and numerous startups. He is a Visiting Lectu ...more

Combine Editions
Steve Shu’s books

Average rating: 3.58 · 24 ratings · 4 reviews · 4 distinct works

	The Consulting Apprenticeship: 40 Jump-Start Ideas for You and Your Business 3.33 avg rating — 12 ratings — published 2015 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Nudging Democratized: A Guide to Applying Behavioral Science by Steve Shu (Goodreads Author), Andrew Lewis 3.75 avg rating — 8 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Inside Nudging: Navigating Behavioral Science Applications 3.67 avg rating — 3 ratings — published 2015	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Inside Nudging: Implementing Behavioral Science Initiatives it was amazing 5.00 avg rating — 1 rating — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

* Note: these are all the books on Goodreads for this author. To add more, click here.

Stephen is Currently Reading

Stephen Shu is currently reading

The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-Utp Publishing)

by Dilip Soman

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Nov 08, 2015 12:29AM

Stephen Shu is currently reading

Finance and the Good Society

by Robert J. Shiller

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Aug 06, 2015 05:44PM

Stephen Shu is currently reading

Rationality for Mortals: How People Cope with Uncertainty (Evolution and Cognition)

by Gerd Gigerenzer

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Aug 06, 2015 05:10PM

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Stephen Shu rated a book it was amazing A Wizard of Earthsea (Earthsea Cycle, #1) by Ursula K. Le Guin	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jan 24, 2026 06:37PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of A Wizard of Earthsea by Ursula K. Le Guin. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — A Wizard of Earthsea by Ursula K. Le Guin <iframe sandbox id="wrongBookKindlePreviewScreen">
Stephen Shu rated a book it was amazing Tiffany Aching Complete 5-Book Collection: The Wee Free Men, A Hat Full of Sky, Wintersmith, I Shall Wear Midnight, The Shepherd's Crown – An Epic Young ... from Terry Pratchett's Beloved Discworld by Terry Pratchett	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Oct 26, 2025 11:39AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Tiffany Aching Complete 5-Book Collection by Terry Pratchett. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Tiffany Aching Complete 5-Book Collection by Terry Pratchett <iframe sandbox id="wrongBookKindlePreviewScreen">
Stephen Shu has read The So What Strategy: Introducing Classic Storylines That Answer One of the Most Uncomfortable Questions in Business by Davina Stanley	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Sep 27, 2024 06:05PM · like