Dan Norris's Blog
September 7, 2025
You’re absolutely right: Lessons learned vibe coding our asset management system
For the last little while I’ve been playing around with Replit to build a few apps for my coffee roasting business East Coast Roast. In this article I’ll break down some lessons learned over the last few months. You hear a hell of a lot of opinions about ‘vibe coding’, ranging from ‘it’s impossible to […]
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July 5, 2025
My New Book Is Available – Black Hops Down: The Rise and Fall of Australia’s Most Loved Craft Beer Brewery
First off, if you were an investor in Black Hops or a creditor that got screwed in its collapse, there is no need to buy the book. I have released all the relevant information publicly for you to have the full picture of what happened. The reason the book is not free, is you can’t […]
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Black Hops “Trading Insolvent Since December 2022”
At the same time as publishing this post, I also released the book “Black Hops Down: The Rise and Fall of Australia’s Most Loved Craft Beer Brewery”. This post is an excerpt from the book. If you were a BH investor, please read this post, there is no need to buy the book, I’ll explain […]
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July 3, 2025
Ongoing threats from ex Black Hops Directors
In February 2023 I finally left Black Hops for good. I’d started the company with Eddie and Govs, I was the major shareholder, CEO and one of only 2 Directors for the entire time minus a few months (when Tony Sutherland came on board to break the deadlock between me and Eddie). I’d given […]
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June 21, 2025
Judo Bank tricked me into giving away my business ($10m value) and now they are taking my family home
In early 2022, when we upgraded the canning line at Black Hops I signed off on a multi-million dollar loan from Judo Bank. I was sold on them being friendly to founders, and at that time our business assets were worth more than the amount owing, so I wasn’t super worried about it. But I […]
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May 13, 2025
Inappropriate Conduct or Falling in Love at Work – What happened at Black Hops
In July 2022 I was the CEO, Co-founder, major shareholder in Black Hops Brewing Pty Ltd, Australia’s favorite craft beer Brewery. Eddie, my co-founder came into my office. “Are you dating Erin?” He said. “Um, yeah”. “People are not happy, they are saying it’s inappropriate”. After a few months of being together, the news finally […]
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May 6, 2025
I fucking hate myself
I wrote this post in my journal a while ago. I thought I’d share it now to help people understand the ups and downs of running a business. Everyone talks about failure after the event when they have overcome it, and are now successful. I figured I’d talk about it while it’s happening. Today I […]
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October 19, 2024
RIP Kerwin “Fucking” Rae
I don’t often share thoughts when people pass away. I never really know what to say, plus I’m scared of delivering the wrong words. But this time I think I’ll share a few things, because if I don’t, they won’t ever be seen. I first came across Kerwin Rae about 20 years ago. I went […]
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April 22, 2024
Selling my small Aussie hosting / WordPress business
April 8, 2024
My viral latte art video, and my plan for finally getting on board with video Marketing
After years of content, I’ve finally decided to start with video. In this post I’ll detail the plan for April 2024, and at the end of the month I’ll report back with the results. Background In 2015 I wrote ‘Content Machine‘, a book about Content Marketing, which focused around the businesses I’d been able to […]
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