S. McPherson's Blog: On my way to being a writer - Posts Tagged "target-audience"

It was then I finally realised that I didn’t know what to blog about or how to tell the world ‘I’m here!’

I didn’t know how to draw in my target audience; what they wanted to know; what they wanted to read. It was also then that I decided that if I didn’t know what you; my audience, wanted, then I should probably just ask.

Thus www.smcphersonbooks.com was born. I told you all about me; the book I am writing and I asked for your opinion. I hopped on twitter (an account I had made and neglected eons ago) and decided to be more active. I posted tweets, added pictures and followed like-minded people. Slowly but surely my idea was developing. Nothing was or is set in stone but it looked like there was hope for me yet.

My aim was transparent; the task more convoluted. I had to define and find my target audience.

There were many things to research; so many things to consider. Where they might live, what languages they might speak, what lifestyle they might have or perhaps their upbringing. I had to consider their age, gender and ethnicity. For a while I wondered if I should look into their blood type! Or perhaps a favourite colour would determine what books people read?

It took me some time to regain my sanity but soon I had it sussed and I began to visit websites and look at magazines that my audience might.

And now at last, my target is clear. All that’s left is to aim, fire and hope I make a hit.