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Nicolas Cole’s Followers (140)
Nicolas Cole
Goodreads Author
Member Since
October 2013
URL
https://www.goodreads.com/nicolascole77
More books by Nicolas Cole…
“Somewhere, someone else is practicing harder than you, faster than you, longer than you. They want it more than you. And when you meet them, they will win”
― The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
― The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
“For articles that have three or less Main Points, you are going to want to use a structure that doesn’t cut your explanations too short. The 1/2/5/3/1 structure is a good framework to use when thinking about how to make a solid argument for whatever it is you’re writing about, without getting “lost in the sauce” and rambling on and on. Here’s how it works: This first sentence is your opener. This second sentence clarifies your opener. And this third sentence is why the reader should care. This fourth sentence starts to expand on the point. This fifth sentence is a story, or some sort of credible piece of insight. This sixth sentence builds on that story or insight and tells the reader something they maybe didn’t know. This seventh sentence is a small conclusion. And this eighth sentence is why that conclusion matters. This ninth sentence recaps what you just told the reader. This tenth sentence reinforces the argument you’re making with an additional tidbit or insight. And this eleventh sentence drives the point home. This twelfth sentence reminds the reader of the important takeaway.”
― The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
― The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
“First, you never want to have three or more long paragraphs one after another. That style of writing has been dead for years, and anyone writing that way on the internet is clinging to a way things were but no longer are. Second, if you are going to have long paragraphs one after another, you want to find ways to change up their internal rhythm so they don’t feel or sound exactly the same. One way of doing this is by using punctuation. Have one paragraph with a lot of short, strong sentences. Have the next paragraph be one long, winding sentence. This is what makes them seem “different.” Lastly, notice how before and after both long paragraphs in the above excerpt there are single, declarative sentences. This is very intentional. Again, you want to subtly tell the reader, “I’m going to tell you a quick story—this will only take a second,” before giving them their next mile marker. There’s something about reading a single sentence after a long paragraph that gives a reader the same feeling a listener gets hearing a chord resolve on the piano. Let your chords resolve.”
― The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
― The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
