Brian Clifton's Blog
March 14, 2022
February 18, 2022
Google Analytics, Compliance and Recent Schrems Rulings
With the recent "Austrian ruling" sending shockwaves around the online world, whats actually changed with GDPR Law? As a data manager, what do you need to know, and what are the implications for your data collection strategy?
The jigsaw effect of collecting anonymous data.
The post Google Analytics, Compliance and Recent Schrems Rulings first appeared on Google Analytics Book & Insights.
Google Analytics and Recent GDPR Rulings
With the recent "Austrian ruling" sending shockwaves around the world, whats actually changed with GDPR Law? As a data manager, what do you need to know, and what are the implications for your data collection strategy?
The jigsaw effect of collecting anonymous data.
The post Google Analytics and Recent GDPR Rulings first appeared on Google Analytics Book & Insights.
October 18, 2021
Data Protection versus Data Privacy
What's the difference between data privacy and data protection? They seem intuitively self explanatory, and yet if you think about it for a minute, they are quite complex to describe - they are both related and yet separate at the same time. Even if you consider then mutually exclusive, the details of what is involved in doing the right thing, e.g. for GDPR compliance, is complicated to get right - see my recent whitepaper for getting consent banners done correctly (aka Cookie popup banners).
T...
July 2, 2021
Best Practice Consent Guide – How to Achieve a 70% Opt-In Rate
This definitive whitepaper sets out the critical requirements you need to have in place for your website (or app) to be consent compliant in a GDPR world. Backed by formal legal expertise.
The post Best Practice Consent Guide – How to Achieve a 70% Opt-In Rate first appeared on Google Analytics Book & Insights.
Whitepaper: How to Achieve a 70% Opt-In Rate for Website Consent
This definitive whitepaper sets out the critical requirements you need to have in place for your website (or app) to be consent compliant in a GDPR world. Backed by formal legal expertise.
The post Noise or Music? first appeared on Google Analytics Book & Insights.
February 7, 2021
July 16, 2020
How to Check Your Cross Domain Tracking Setup
Cross domain tracking has always been difficult to get right in Google Analytics - and it still remains a challenge. This audit guide will help you get on top of it.
The post Noise or Music? first appeared on Google Analytics Book & Insights.
