Simon Elliott

Si Elliott is a strategic marketing leader, agency co-owner and customer experience specialist with over 20 years of experience helping brands build deeper, more meaningful connections.

As co-owner of creative agency Diversity and founder of customer experience consultancy Fabricx, he combines behavioural science with practical strategy to design experiences that genuinely resonate. His work sits at the intersection of digital progress and human connection, and he is driven by a simple belief: when we truly understand how people think and focus on serving them better, we create stronger relationships, better businesses and greater outcomes for everyone.

An award-winning guest lecturer at Nottingham Trent University, the University of Nottingh

Si Elliott is a strategic marketing leader, agency co-owner and customer experience specialist with over 20 years of experience helping brands build deeper, more meaningful connections.

As co-owner of creative agency Diversity and founder of customer experience consultancy Fabricx, he combines behavioural science with practical strategy to design experiences that genuinely resonate. His work sits at the intersection of digital progress and human connection, and he is driven by a simple belief: when we truly understand how people think and focus on serving them better, we create stronger relationships, better businesses and greater outcomes for everyone.

An award-winning guest lecturer at Nottingham Trent University, the University of Nottingham and the Communication University of China, Si also serves on academic advisory boards, working closely with the next generation of marketers and psychologists.

His first book, Customer Experience Thinking, brings together two decades of marketing leadership with behavioural science to reveal what really drives trust, loyalty and decision-making. Through 8 practical customer experience principles and 34 key behavioural biases, it offers a clear framework for designing brand experiences that reduce friction, strengthen relationships and create genuine emotional connection.

He also hosts The Customer Experience Lab podcast, where he explores the behavioural thinking behind the brands, campaigns and moments that shape how we feel as customers.

Find him online:
Website: sielliott.com

LinkedIn: linkedin.com/in/si-elliott

Instagram: instagram.com/si.elliott