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Anthony Iannarino
More books by Anthony Iannarino…
“When you care about helping other people generate the results that they can’t generate without you, your outward focus is part of what creates a preference and makes you easier to buy from.”
― The Lost Art of Closing: Winning the Ten Commitments That Drive Sales
― The Lost Art of Closing: Winning the Ten Commitments That Drive Sales
“The greater the risk or investment, the more concerns and the deeper they will be. This is completely natural. Aren’t you especially concerned and in need of greater assurances when you make a major purchase, like buying a house or car? Don’t you want to be sure, before you commit to making a big investment, that it’s going to work for you, that you haven’t overlooked something, and that you aren’t going to be surprised, embarrassed, or dismayed down the line?”
― The Lost Art of Closing: Winning the Ten Commitments That Drive Sales
― The Lost Art of Closing: Winning the Ten Commitments That Drive Sales
“You have entered the conversation with a discussion of strategic outcomes instead of the tired trope of describing your company and your products and services. By starting the conversation about your prospective client’s world and what changes are necessary, you very naturally lead to the conversation about solutions, the “what do we do about this and how do we do it?”
― Eat Their Lunch: Winning Customers Away from Your Competition
― Eat Their Lunch: Winning Customers Away from Your Competition
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