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Eddie Yoon
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Snow Leopard: How Legendary Writers Create A Category Of One
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Christopher Lochhead
4.35 avg rating — 220 ratings
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Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth
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HBR's 10 Must Reads on Managing in a Downturn: Expanded Edition (HBR's 10 Must Reads Series)
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3.84 avg rating — 100 ratings
— published 2019 —
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The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different
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Christopher Lochhead
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Eddie Yoon
4.09 avg rating — 65 ratings
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Become Known For A Niche You Own: Why Legendary Writers Use Languaging To Design New & Different Categories
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Christopher Lochhead
4.19 avg rating — 63 ratings
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A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
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Christopher Lochhead
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Eddie Yoon
4.20 avg rating — 50 ratings
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The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche
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Category Pirates
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Christopher Lochhead
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Eddie Yoon
4.20 avg rating — 49 ratings
— published 2021 —
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Big Island Memory Making: Design a Multi-Generational Trip You'll Never Forget
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Eddie Yoon
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Kristen Yoon
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Big Island Memory Making: Design a Multi-Generational Trip You'll Never Forget
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