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Snow Leopard: How Legendary Writers Create A Category Of One
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Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth
by
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HBR's 10 Must Reads on Managing in a Downturn: Expanded Edition (HBR's 10 Must Reads Series)
by
3.85 avg rating — 97 ratings
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published
2019
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16 editions
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Become Known For A Niche You Own: Why Legendary Writers Use Languaging To Design New & Different Categories
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The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different
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The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche
by
4.22 avg rating — 49 ratings
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published
2021
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3 editions
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A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
by
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The Content Pyramid: The 5 Levels Of Becoming A Legendary Writer, Creator, and Thought Leader
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The Power Of A Point Of View: Everything Is The Way It Is Because Someone Changed The Way It Was
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How To Write A Top 1% Business Newsletter: 7 Ways To Differentiate Your Content
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The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It
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No Ocean Strategy: Why Sailing For Blue Ocean Is A Ticket On The Titanic
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DAM The Demand: How To Redesign Your Category And Take 76% Of The Market
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A Super Of 1 Is A Super Of 9: How To Use Superconsumer Data To Anticipate New Areas Of Business Growth
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The Lightning Strike Strategy: How To Plan An Annual Marketing Strategy That Solidifies Your Leadership Position
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Position Yourself Or Be Positioned: The Personal Category Design Playbook
by
it was amazing 5.00 avg rating — 4 ratings
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2 editions
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The 8 Category Levers: How To Build A Massive, Pacific Ocean-Sized Differentiation Moat
by
4.75 avg rating — 4 ratings
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Paid To Create: How To Leverage Your Intellectual Capital To Accelerate Your Career & Achieve Financial Freedom
by
3.80 avg rating — 5 ratings
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Content-Free Marketing: How Marketers Got Duped Into Saying Nothing, Everywhere
by
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The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content
by
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How To Build Your First (Crazy Profitable) Business As A Teenager: 18 Radical Ideas For 18-Year-Old Entrepreneurs And Younger
by
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The "Me" Disease: Why Personal Branding Is A Lie
by
4.25 avg rating — 4 ratings
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published
2021
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The Big Product Lie: Why Minimum Viable Product, Product-Led Growth, And Product-Market Fit Are Myths
by
it was amazing 5.00 avg rating — 3 ratings
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2 editions
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How To Make Money In A Recession: 5 Steps To Create Demand For Your Product, Service, Or Platform
by
3.75 avg rating — 4 ratings
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The Breakthrough Game: An Exercise In Category Creation
by
3.75 avg rating — 4 ratings
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Category Science 101: How To Use The Right Historical Data, The Right Way, To Spot Weird Future Exponential Opportunities
by
4.67 avg rating — 3 ratings
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Crossing The Chasm With Category Science: 7 Ways To Use Historical Data To Spot Future Exponential Growth Opportunities
by
4.67 avg rating — 3 ratings
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The Category Design Scorecard
by
4.33 avg rating — 3 ratings
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How To Achieve Your Own Personal IPO: A Very Different Approach To A Legendary Career
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Joy
by
really liked it 4.00 avg rating — 1 rating
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