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Lacy Boggs’s Followers (1)
Lacy Boggs
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Make a Killing With Content: Turn content into profits with a strategy for blogging and content marketing.
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The Curse of the Mad Dragon
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* Note: these are all the books on Goodreads for this author. To add more, click here.
“In his words, a click is invisible — and it’s hard to sell to invisible. A click is not a conversion. A click is not a sale. If you ask most entrepreneurs which they’d rather have — someone click on their post or someone convert (either to an email list or a sale) — I’ll bet you five shiny Internet dollars that every single one would say they prefer the conversion.”
― Make a Killing With Content: Turn content into profits with a strategy for blogging and content marketing.
― Make a Killing With Content: Turn content into profits with a strategy for blogging and content marketing.
“Building a Blockbuster How to write compelling content that sells The term “blockbuster” has unsettling military origins, but is now used to mean a film that has blown the box office away. It usually has high production costs and budget, but (hopefully) earns it all back and more with ticket sales. Blockbusters are usually BIG movies, large in scope, scale, and budget. They tell a big story, and reach a big audience. They’re also usually “high concept,” meaning that they can be described in a single sentence. (The most famous high concept pitch was for the movie Alien which they pitched as, “Jaws in space.”)”
― Make a Killing With Content: Turn content into profits with a strategy for blogging and content marketing.
― Make a Killing With Content: Turn content into profits with a strategy for blogging and content marketing.
“In the blogging world, traffic is the MacGuffin. People will do crazy things to try to get more traffic, more likes, more clicks. We measure click-thru rates, likes, and upvotes. We worry about how much traffic a post gets — how many visits, how many eyeballs. We flaunt our “most popular” content in sidebar widgets and rely on algorithms to retweet, republish, and rehash our most popular messages. But is the popularity contest really what we want to win? Are you after the click or the conversion?”
― Make a Killing With Content: Turn content into profits with a strategy for blogging and content marketing.
― Make a Killing With Content: Turn content into profits with a strategy for blogging and content marketing.
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