21 ratings | 4 reviews | avg rating:4.48

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branding (4)

Fabian’s Friends (21)

Madelyn

1,007 books | 599 friends

Jurgen Eric

287 books | 37 friends

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174 books | 193 friends

Axel Schmitzberger

1 book | 75 friends

Stefan G.

36 books | 640 friends

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38 books | 1 friend

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Fabian Geyrhalter

Goodreads Author

Born

Vienna, Austria

Website

https://www.finien.com/books/

Twitter

FINIENinsights

Genre

Business, Nonfiction

Member Since

June 2016

URL

https://www.goodreads.com/fabiangeyrhalter

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FABIAN GEYRHALTER is a renowned brand strategist, the founder and Principal of FINIEN, a Los Angeles-based consultancy specializing in brand transformations, and a partner at Chameleon Collective. He has deep expertise in guiding organizations through their brand transformations and has been sought out by companies such as Marriott, Warner Brothers, Match, Honeywell, Kaplan, and Randstad. His thoughts on branding have appeared in publications like Inc., Forbes, Entrepreneur, and The Washington Post, and his creative direction has won over 50 international awards. A frequent speaker and mentor to entrepreneurs worldwide, he is a “Global 100” mentor at the Founder Institute, and all four of his books on branding have turned into Amazon Bests ...more

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Fabian Geyrhalter’s books

Average rating: 4.08 · 443 ratings · 72 reviews · 4 distinct works • Similar authors

	Bigger Than This: How to Turn Any Venture Into An Admired Brand 4.19 avg rating — 214 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How to Launch a Brand: Your Step-By-Step Guide to Crafting a Brand from Positioning to Naming and Brand Identity 3.91 avg rating — 191 ratings — 9 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Brand Therapy Book 4.26 avg rating — 34 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Brand Therapy Book 2: More key branding lessons to save time and money while winning hearts and minds. it was amazing 5.00 avg rating — 4 ratings — published 2023	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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43 posts
Fabian Geyrhalter's Blog

How to Navigate Product Launches During COVID-19

Business Class from American Express interviewed me about the topic of launching during this pandemic.

The article outlines 5 key points:

Communicate with customers.

Be mindful of messaging.

Put the customer—not the brand—first

Evaluate the risks vs. rewards of launching.

Know your customers.

Read the full story here.