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SEO is Dead

The Deodorant That Didn't Exist.

OK, maybe SEO isn’t quite dead. But the rules of getting noticed online are changing – and not necessarily for the better.

Morrowen

In Jul

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Published on October 25, 2026 19:34
Average rating: 4.26 · 282 ratings · 36 reviews · 18 distinct works • Similar authors
In The Money: The Simple Op...

4.36 avg rating — 121 ratings — 2 editions
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Timing The Market: Debunkin...

4.14 avg rating — 51 ratings — 3 editions
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In The Money: Bear Market S...

4.30 avg rating — 44 ratings — 2 editions
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In The Money: Bull & Bear M...

it was amazing 5.00 avg rating — 16 ratings
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Compare Option Strategies: ...

really liked it 4.00 avg rating — 17 ratings — 3 editions
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Options Trading For Beginne...

3.73 avg rating — 15 ratings — 3 editions
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Reading Stock Charts: A Beg...

3.85 avg rating — 13 ratings — 3 editions
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In The Money: Australian Ed...

really liked it 4.00 avg rating — 2 ratings — 2 editions
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Competitive Advantage: The ...

it was amazing 5.00 avg rating — 1 rating
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In The Money: How to build ...

it was ok 2.00 avg rating — 1 rating
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Heather’s Recent Updates

Heather Cullen wrote a new blog post

SEO is Dead

The Deodorant That Didn't Exist. OK, maybe SEO isn’t quite dead. But the Read more of this blog post »
In The Money by Heather Cullen
"the SIMPLE PEACEFUL WAY TO INVEST

I bought three copies of this book. I didn’t really need to because I knew the contents before I bought the books because I’ve been a follower of Heather’s for a long time. I’ve been an investor for decades and I have" Read more of this review »
In The Money by Heather Cullen
"Awesome options strategy. No fuss in and out indicators. Use leveraged options when the market is trading in our favor. Sell out when it turns against us. Lots of practical trading advice in this book. "
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In The Money by Heather Cullen
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In The Money by Heather Cullen
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A Simple Strategy for Options Trading
As the author of In The Money, I didn't set out to write just another stock market book. I wrote it because I was frustrated. Most books on options trading have strategies that sound great - but fail in practice.
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Quotes by Heather Cullen  (?)
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“Once you are in a bear trade, then you need to be monitoring it every day. Some trades only last for a matter of days, and you have to be ready to end the trade swiftly either because you have made a lovely profit or because you got caught in a bull trap.”
― Heather Cullen, In The Money: Bear Market Strategy: The Simple Options Strategy to Trade the Bear and Win

“If you want to have a better performance than the crowd, you must do things differently from the crowd.”
― Heather Cullen, In The Money: The Simple Options Strategy That Always Beats the Market

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