Richard Paul

“Now that the sit-in organizers had "the ball rolling," they had another trick up their sleeves. "As you know, black people like to dress," Richard Hall said. "So at Easter everybody would go out and buy an outfit generally, if they could afford it." In fact, according to Dr. Hereford, the Easter clothing splurge was the largest purchase most black Huntsvillians made all year (the second largest being for Christmas toys). On a visit to Nashville in the middle of the Huntsville protests, Hereford learned about a protest called "Blue Jean Easter" where African Americans, "instead of buying $100 suits and $100 dresses, they decided to spend five dollars on a pair of blue jeans for Easter, and I brought the idea back to Huntsville...The economic toll downtown was enormous. "There were twenty thousand black people in Madison County," Hereford said, "and ten thousand in the city, and if there are even ten thousand black people failing to buy $90 or $100 Easter outfits, that's a lot of money and losses for the merchants downtown. It could cost them a million dollars or more." As an extra, aded dig at the storeowners, Hereford said, people did not even buy their blue jeans in Huntsville...”
― Richard Paul, We Could Not Fail: The First African Americans in the Space Program