Kaylin R. Adkins's Blog

⌛ By Kaylin R. Staten ⌛

It’s no secret that image is everything in public relations, whether you like that fact or not. If you find yourself underneath the bright LED lights in your local (or even national!) television studio, have to speak in front of 100 or so people at a press conference announcing a new product launch or just want to look put together on a daily basis, what are some ways you can do that?

As a #Girlboss in your own profession, you’ve likely already started investing in a pro...

⌛  By Kaylin R. Staten ⌛

If you’re a public relations professional — or anyone in a communications field — print and electronic press kits are your best friends. If you’re hosting an event launching a new product or service, adding a press kit on each table or seat will give attendees a takeaway. 

Press kits can be an effective way to tell your organization’s media relations story without having to devote too much time during a press conference or other ev...

⌛ By Kaylin R. Adkins ⌛

I’ve watched Sophia Amoruso closely over the past two years. I mean, I know that sounds stalker-like, but I really admire her not-taking-no-for-an-answer attitude, unique resilience and overall #Girlboss revolutionary mantras. I have read through Sophia’s 2014 #Girlboss memoir and 2016 Nasty Galaxy a few times, and each time, I gain something. I read #Girlboss when I was stuck in a hotel near Charles-de-Gaulle-Roissy Airport (thanks for the like on Twitter, Sophia). It...

⌛ By Kaylin R. Adkins ⌛

It’s no secret that I have been an Apple fan for many years. For a long time, I really like the innovation of Apple, but over the years, I feel that innovation is gone. This blog is most certainly based on my opinions and preferences, especially related to my PR career and other endeavors. 

Yesterday, I went to AT&T in search of a new phone. I already knew I wanted something that was not an iPhone. While I am a creature of habit, sometimes I am an adventurer. My iPhone 6...

⌛ By Kaylin R. Adkins ⌛

#selfies with Ilia, Link and Zelda in "Twilight Princess." (Fan Art)

With the release of Nintendo’s new game, “Legend of Zelda: Breath of the Wild,” I have been spending a lot of time exploring this new rendition of a game series I have loved since I was a child. The first “Zelda” game I ever played in excess was the classic “Ocarina of Time,” and since then, I have been hooked. I defeated Ganondorf with light arrows and the Biggoron Sword countless times...

By Kaylin R. Adkins

I’m not sure how I managed this moment.

This is what little fangirls’ dreams are made of. Most girls grow up with frilly pink dresses, Barbie dream houses, marriage dreams — and everything has a sparkly bow on top. I’m not saying a dash of my dreams did not contain such things, but I was more of the Han-Solo-blaster-toting, short-story-writing, future-house-planning space princess.

The trees sway with the spring breeze as one Luke and two Leias climb the small h...

By Kaylin R. Adkins

December is a natural month of reflection, with the ending of another year and the creation of goals for the next New Year. While the following apps will likely be staples of Hourglass Omnimedia in 2017, our 2016 couldn’t have been as productive without the inception of these apps into our overall daily activities and organization.

Evernote

The cornerstone of my organization begins and ends with this little app called Evernote. I organize professional and personal notes in...

By Kaylin R. Adkins

The holiday season is the best season of them all, at least for me, here #behindthehourglass. November and December days are filled to the brim with treasured memories with family and friends.

The love of Christmas trees was engrained in me from an early age, and each Christmas, my mom and I would put up my Granny’s Christmas tree at her house. Granny showcased her family heirlooms on the tree, with the names of each child, grandchild, and great-grandchild. This pa...

By Kaylin R. Adkins

I listen to #GirlBoss Radio frequently, and I wait (sometimes impatiently) for each Thursday to roll around so I can listen to the next #GirlBoss share her experiences, from the beginning of her career to lessons learned to those wonderful moments that make it all worth it. I have been inspired by Sophia Amoruso and her particular brand of #GirlBoss. Starting an online vintage-clothing company and creating a mega-million-dollar fashion empire is SO inspiring to all of us a...

By Kaylin R. Adkins

Heirloom projects provide a sense of purpose, pride and comfort after the passing of a loved one. They come in the form of cookbooks, videos, photo projects and more that expand your skill set and showcase your expertise.

In July 2015, my legs shook as I prepared to say goodbye to a woman I had known for each day of my 27 years. I sat there, tears streaming down my cheeks, as Granny's eyes talked to me with their final mandate. I made promises I intended to keep, then and...