Adam Juda's Blog

Have you noticed that goods are becoming more expensive?

Prices are rising, and we, as customers, are suffering.

Vendors are quick to explain that it isn't their fault. They have to raise prices, because their own costs have increased. Of cou...

What is Walmart's curbside pickup?

Given the constant discussion of Covid-19, it's not surprising that people are trying to avoid contact with strangers. Many shoppers see Walmart's curbside pickup as a means of acquiring food without coming into ...

Are you thinking about introducing a new offering?

You'll probably want to read my framework for evaluating potential product lines....

I wish that more business owners would ask themselves a very simple question: "What will customers buy from me?"


Manufacturers often think in terms of products that roll off an assembly line. Service providers tend to focus on the labor that th...

I wish that more business owners would ask themselves a very simple question: "What will customers buy from me?"


Manufacturers often think in terms of products that roll off an assembly line. Service providers tend to focus on the labor that th...

So, What's Next?

People are always asking themselves, "What's next?"


They graduate from high school and ask, "What's next?"
They read a chapter in a novel and ask, "What's next?"
They follow a step in a recipe and ask, "What's next?"


B...

How do you understand trends and opportunities in the marketplace? One of the industry standards is to use a tool called a "product positioning map." If you'd like to learn about how to create them, and what mistakes people make with they build them...

It was more than two years ago that I told my readers to stop badmouthing hourly pricing. I'll admit that the system of hourly billing is far from perfect, but it has its time and place.

Today I'd like to step forth to protect another unfortunate...

Relatively few people have taken the time to read both Karl Marx's The Communist Manifesto and Adam Smith's The Wealth of Nations. This isn't surprising. Neither is particularly light reading, and each targets a very different audience.

Fortunat...

It seems like product samples are everywhere these days:


When you walk through a mall's food court, you're inundated with samples of food.
When you sit down at a movie theater, you're subjected to a handful of trailers (movie samples).
When yo...