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Esther K. Choy
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Let the Story Do the Work: The Art of Storytelling for Business Success
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There’s No Such Thing As an “Average Attention Span”
The shrinking attention span is an urban myth... well, almost one. Here's why. Attention is all about individuals and what interests them. “People can and do focus their attention well when they want to and are interested in a particular task or activity,” says Dr. Gemma Briggs, senior lecturer in psychology at The Open University, who notes that psychologists don’t consider “average attention spa
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“they are not content to sit at home, like many of us would in their situation. Instead, they know that somewhere, in a remote and possibly dangerous place, lies a prize of immeasurable value.”
― Let the Story Do the Work: The Art of Storytelling for Business Success
― Let the Story Do the Work: The Art of Storytelling for Business Success
