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Marty Neumeier

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Marty Neumeier is an author, designer, and brand adviser whose mission is to bring the principles and processes of design to business. His series of “whiteboard” books includes ZAG, named one of the “top hundred business books of all time,” and THE DESIGNFUL COMPANY, a bestselling guide to nonstop innovation. An online presentation of his first book, THE BRAND GAP, has been viewed more than 22 million times since 2003. A sequel, THE BRAND FLIP, lays out a new process for building brands in the age of social media and customer dominance. His most recent book, SCRAMBLE, is a “business thriller” about how to build a brand quickly with a new process called agile strategy. In 1996, Neumeier founded Critique magazine, the first journal about desi ...more

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Average rating: 4.01 · 11,451 ratings · 643 reviews · 16 distinct works • Similar authors

	The Brand Gap 3.99 avg rating — 5,498 ratings — published 2003 — 23 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Zag: The Number One Strategy of High-Performance Brands 3.99 avg rating — 3,941 ratings — published 2006 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand Flip, The: Why customers now run companies and how to profit from it 4.30 avg rating — 646 ratings — published 2015 — 12 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Designful Company: How to Build a Culture of Nonstop Innovation really liked it 4.00 avg rating — 526 ratings — published 2008 — 9 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Scramble 4.26 avg rating — 280 ratings — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	46 Rules of Genius, The: An Innovator's Guide to Creativity 3.85 avg rating — 298 ratings — published 2014 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Metaskills: Five Talents for the Robotic Age 4.13 avg rating — 253 ratings — published 2012 — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Dictionary of Brand 3.88 avg rating — 32 ratings — published 2004	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Action Alphabet by Marty Neumeier, Byron Glaser 3.20 avg rating — 25 ratings — published 1985 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marty Neumeier's Innovation Workshop: Brand Strategy + Design Thinking = Transformation, DVD 4.22 avg rating — 18 ratings — published 2009 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Marty Neumeier (?)

“The cave you fear to enter, goes the ancient proverb, holds the treasure you seek.”
― Marty Neumeier, The 46 Rules of Genius: An Innovator's Guide to Creativity

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“A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.”
― Marty Neumeier, The 46 Rules of Genius: An Innovator's Guide to Creativity

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“A brand is not a logo. A brand is not a corporate identity system. It’s a person’s gut feeling about a product, service, or company. Because it depends on others for its existence, it must become a guarantee of trustworthy behavior. Good branding makes business integral to society and creates opportunity for everyone, from the chief executive to the most distant customer.”
― Marty Neumeier, The Brand Gap

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The Seasonal Read...: Winter Challenge 2013: Completed Tasks (Do Not Delete Posts)	2478	651	Feb 28, 2014 09:00PM
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Marty Neumeier’s Followers (295)

Marty Neumeier

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Topics Mentioning This Author

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Marty Neumeier’s books