David Meerman Scott's Blog

At a time when many people both around the world and here at home question what America stands for, comes the Artemis II Lunar Mission. The stunning photos, fascinating live mission commentary, and sheer adventure of humans traveling to the moon for the first time since 1972 has the world buzzing. 

I saw the new film The AI Doc: Or How I Became an Apocaloptimist upon its release in theaters this weekend. It’s a fascinating, scary, and occasionally hopeful look at AI, especially the coming of Artificial General Intelligence (AGI).

Today, I turn 65. Senior citizen status unlocked! I’m on Medicare. Holy S$%T!.

When marketers and entrepreneurs ask me for advice, I tell them it’s no longer enough to generate attention or close the next sale. If you want staying power, relevance, and real-world impact, you should spark a sense of belonging. 

Many people imagine themselves on a TEDx stage, delivering a well-received talk on the iconic red carpeted circle. However, in my experience helping select TEDx speakers, coaching them, and then watching on their big day, I’ve found that few people put in the required effort. 

Many people believe the old saying: “Any PR is good PR” and try to hitch their brand to any breaking news story to generate attention. However, I always suggest avoiding political stories and stories involving death or destruction unless you or your organization has a direct tie to the story.

As Search Engine Marketing is disrupted because so many people are going to the Large Language Model AI chatbots like ChatGPT instead of search engines like Google, many marketers want to understand how to get found in these models. An interesting new way is via Grokipedia, the new AI-generated online encyclopedia created by xAI.

Perhaps you’ve read Matt Shumer’s recent viral LinkedIn article Something Big Is Happening about the rapid rise of AI in white-collar work. If not, you should.

The new competitive advantage isn’t found in the next social platform or the latest life hack. Hiring the viral influencer of the moment to send an Instagram post for you will barely move the longer-term needle. Instead, success is found in trust, generosity, human connections, and the courage to share the spotlight with the people who care most: your fans.

All the cool kids are sending their Artificial Intelligence agents to hang out on Moltbook, the new social network where humans can only watch. I gotta say, I didn’t see this coming. But it makes total sense.