David Meerman Scott's Blog

As Search Engine Marketing is disrupted because so many people are going to the Large Language Model AI chatbots like ChatGPT instead of search engines like Google, many marketers want to understand how to get found in these models. An interesting new way is via Grokipedia, the new AI-generated online encyclopedia created by xAI.

Perhaps you’ve read Matt Shumer’s recent viral LinkedIn article Something Big Is Happening about the rapid rise of AI in white-collar work. If not, you should.

The new competitive advantage isn’t found in the next social platform or the latest life hack. Hiring the viral influencer of the moment to send an Instagram post for you will barely move the longer-term needle. Instead, success is found in trust, generosity, human connections, and the courage to share the spotlight with the people who care most: your fans.

All the cool kids are sending their Artificial Intelligence agents to hang out on Moltbook, the new social network where humans can only watch. I gotta say, I didn’t see this coming. But it makes total sense.

Over more than three decades as a marketer, I’ve seen how seismic changes in technology can disrupt plans and programs. What worked a few years ago can quickly become obsolete.

My new website is now live and I’m thrilled! The upgrade includes a cleaner design, larger fonts, clearer descriptions of what I do, and new photos of me. I also used this opportunity to highlight my focus to how to build fandom in any organization, idea, or product.

I'm heartbroken. With the passing of Bobby Weir, founding member of the Grateful Dead, I feel like part of me is gone. When the news was announced by his family, my social feeds and text messages lit with so many others who feel the same.

If you’ve paid attention to global music trends over the past decade, you’ve seen a wave of Korean pop on the charts, playlists, and social media feeds.

Over the past decade, social media and online content has become louder, sharper, and more relentless. The promise of content democratization was supposed to unite us, yet all too often it’s led to echo chambers, viral misinformation, and a loss of empathy and nuance. 

The new edition of Marketing Lessons from the Grateful Dead was published a few weeks ago and within days we sold out of the first print run. If you grabbed your copy, thank you! The publisher says the new print run should ship within a few days.