Tom Goodwin

“We need to accept imperfection. Good may be the enemy of the great but perfect is the enemy of getting stuff done. There is a vulnerability in many environments if you are to share things that are not quite perfect or perfectly thought through. The idea of presenting a new product without showing reams of research to show that it definitely will work is contrary to how most people think. The idea of not having an answer to every question that could be asked is scary, as is dreaming a little bigger or differently to others. Most companies feel like they need people who are professionals who can defend everything, who have thought through every single scenario. We need people to embrace messiness, to accept that real progress comes from things that are never done perfectly the first time. Young companies talk about the idea of a minimal viable product (MVP) which are ideas developed enough to see if there is something worth exploring further. Today we have processes like rapid prototyping or design sprints, or other ways to conceive, develop and test proposals far, far faster than a culture of perfection would ever allow. Arguably, the innovation process in China is by nature faster and bolder thanks to its spirit of chabuduo which means ‘it’ll do’ and meibanfa, aka ‘can’t be helped’. On the one hand it means things are never done perfectly, but on the other it allows rapid progress. Unlike in the West, people don’t freak out if something doesn’t work perfectly. China has a higher acceptance of imperfection, and that’s reassuring if you are trying things that may totally mess up!”
― Tom Goodwin, Digital Darwinism: Survival of the Fittest in the Age of Business Disruption