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Soon Yu

Goodreads Author

Born

in The United States

Website

http://www.soonyu.com

Twitter

SoonSpeaks

Genre

Marketing, Business

Member Since

January 2018

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Soon Yu is an international speaker and best selling author on innovation and design who has been featured in the Wall Street Journal, Washington Post, Entrepreneur Magazine and New York Times.

His upcoming book, Iconic Advantage®, challenges businesses, from Fortune 500 to venture-backed startups, to refocus their innovation priorities on building greater iconicity, and offers deeper insights on establishing timeless distinction and relevance. He regularly consults business leaders on developing meaningful Iconic Signature Elements, Signature Moments and Signature Communication.

He most recently served as the Global VP of Innovation and Officer at VF Corporation, parent organization to over 30 global apparel companies, including The North ...more

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Soon Yu’s books

Average rating: 3.67 · 70 ratings · 10 reviews · 6 distinct works • Similar authors

	Iconic Advantage®: Don't Chase the New, Innovate the Old by Soon Yu (Goodreads Author), Dave Birss (Goodreads Author) (Primary Contributor) 3.67 avg rating — 61 ratings — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Friction: Adding Value By Making People Work for It by Soon Yu (Goodreads Author), Dave Birss (Goodreads Author) 3.67 avg rating — 9 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Iconic Advantage: Don't Chase the New, Innovate the Old by Soon Yu (Goodreads Author), Charlie Thurston (reader) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Iconic Advantage: Don't Chase the New, Innovate the Old by Soon Yu (Goodreads Author), Charlie Thurston (reader) 0.00 avg rating — 0 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Iconic Advantage: Don't Chase the New, Innovate the Old by Soon Yu; Dave Birss, Soon Yu (Goodreads Author), Charlie Thurston (reader) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Iconic Advantage: Don't Chase the New, Innovate the Old by Soon Yu; Dave Birss, Soon Yu (Goodreads Author), Charlie Thurston (reader) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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