Marketing


The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Blink: The Power of Thinking Without Thinking
Contagious: Why Things Catch On
This is Marketing: You Can't Be Seen Until You Learn To See
Purple Cow: Transform Your Business by Being Remarkable
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Positioning: The Battle for Your Mind
Influence: The Psychology of Persuasion
Made to Stick: Why Some Ideas Survive and Others Die
Permission Marketing: Turning Strangers into Friends and Friends into Customers
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Ogilvy on Advertising
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Hooked: How to Build Habit-Forming Products
Naomi Wolf
Whatever is deeply, essentially female--the life in a woman's expression, the feel of her flesh, the shape of her breasts, the transformations after childbirth of her skin--is being reclassified as ugly, and ugliness as disease. These qualities are about an intensification of female power, which explains why they are being recast as a diminution of power. At least a third of a woman's life is marked with aging; about a third of her body is made of fat. Both symbols are being transformed into ope ...more
Naomi Wolf, The Beauty Myth: How Images of Beauty Are Used Against Women

David Levithan
Pink is female - but why? Are girls any more pink than boys? Are boys any more blue than girls? It's something that has been sold to us, mostly so other things can be sold to us. ...more
David Levithan, Two Boys Kissing

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SELF-EMPLOYED BUSINESS INSTITUTE This is a bookshelf curated by the founder and instructors of the Self-Employed Business Institu…more
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Girls in Marketing Book Club Welcome to the ✨Girls in Marketing Book Club✨ (Because you can’t claim to have a book club witho…more
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