Marketing


The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Contagious: Why Things Catch On
Blink: The Power of Thinking Without Thinking
This is Marketing: You Can't Be Seen Until You Learn To See
Purple Cow: Transform Your Business by Being Remarkable
Positioning: The Battle for Your Mind
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Influence: The Psychology of Persuasion
Made to Stick: Why Some Ideas Survive and Others Die
Permission Marketing: Turning Strangers into Friends and Friends into Customers
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Ogilvy on Advertising
Hooked: How to Build Habit-Forming Products
Naomi Wolf
Beauty provokes harassment, the law says, but it looks through men's eyes when deciding what provokes it. ...more
Naomi Wolf, The Beauty Myth

Naomi Wolf
Men are visually aroused by women's bodies and less sensitive to their arousal by women's personalities because they are trained early into that response, while women are less visually aroused and more emotionally aroused because that is their training. This asymmetry in sexual education maintains men's power in the myth: They look at women's bodies, evaluate, move on; their own bodies are not looked at, evaluated, and taken or passed over. But there is no "rock called gender" responsible for th ...more
Naomi Wolf, The Beauty Myth

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SHE TALKS Recomended Reading (Official) SHE Talks recommendations for business minded womxn. - Professionals - Entrepreneurs - Business …more
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World, Writing, Wealth Friends, would you care to partake in a learned discussion of current events, the global economy…more
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