Marketing


The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Blink: The Power of Thinking Without Thinking
Contagious: Why Things Catch On
This is Marketing: You Can't Be Seen Until You Learn To See
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Purple Cow: Transform Your Business by Being Remarkable
Positioning: The Battle for Your Mind
Influence: The Psychology of Persuasion
Made to Stick: Why Some Ideas Survive and Others Die
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
Permission Marketing: Turning Strangers into Friends and Friends into Customers
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Ogilvy on Advertising
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Hooked: How to Build Habit-Forming Products
Naomi Wolf
“ Our society does reward beauty on the outside over health on the inside. Women must not be blamed for choosing short-term beauty "fixes" that harm our long-term health, since our life spans are inverted under the beauty myth, and there is no great social or economic incentive for women to live a long time. A thin young woman with precancerous lungs [who smokes to stay thin] is more highly rewarded socially that a hearty old crone. Spokespeople sell women the Iron Maiden [an intrinsically unattai ...more ”
― Naomi Wolf, The Beauty Myth: How Images of Beauty Are Used Against Women

Noam Chomsky
“ It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars. ”
― Noam Chomsky

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