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72 books
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139 voters
Marketing Books
Showing 1-50 of 15,491
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)
by (shelved 1040 times as marketing)
avg rating 4.05 — 22,328 ratings — published 1993
Blink: The Power of Thinking Without Thinking (Paperback)
by (shelved 912 times as marketing)
avg rating 3.96 — 620,436 ratings — published 2005
Contagious: Why Things Catch On (Hardcover)
by (shelved 911 times as marketing)
avg rating 3.98 — 33,008 ratings — published 2013
This is Marketing: You Can't Be Seen Until You Learn To See (Kindle Edition)
by (shelved 900 times as marketing)
avg rating 3.92 — 17,493 ratings — published 2018
Purple Cow: Transform Your Business by Being Remarkable (Hardcover)
by (shelved 867 times as marketing)
avg rating 3.78 — 55,797 ratings — published
Positioning: The Battle for Your Mind (Paperback)
by (shelved 812 times as marketing)
avg rating 4.04 — 18,406 ratings — published 1980
Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 809 times as marketing)
avg rating 4.27 — 26,174 ratings — published 2017
Influence: The Psychology of Persuasion (Paperback)
by (shelved 778 times as marketing)
avg rating 4.21 — 175,758 ratings — published 1984
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 661 times as marketing)
avg rating 3.98 — 99,082 ratings — published 2006
Permission Marketing: Turning Strangers into Friends and Friends into Customers (Hardcover)
by (shelved 630 times as marketing)
avg rating 3.92 — 14,803 ratings — published 2014
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (Kindle Edition)
by (shelved 603 times as marketing)
avg rating 4.32 — 10,631 ratings — published 2016
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Paperback)
by (shelved 602 times as marketing)
avg rating 4.02 — 31,295 ratings — published 2002
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)
by (shelved 572 times as marketing)
avg rating 3.88 — 16,295 ratings — published 2005
Ogilvy on Advertising (Paperback)
by (shelved 566 times as marketing)
avg rating 4.15 — 11,643 ratings — published 1983
Hooked: How to Build Habit-Forming Products (Hardcover)
by (shelved 452 times as marketing)
avg rating 4.12 — 49,847 ratings — published 2013
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (ebook)
by (shelved 438 times as marketing)
avg rating 3.77 — 11,100 ratings — published
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)
by (shelved 429 times as marketing)
avg rating 4.01 — 87,260 ratings — published 2005
Marketing Management (Hardcover)
by (shelved 406 times as marketing)
avg rating 4.06 — 5,998 ratings — published 1967
The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
by (shelved 406 times as marketing)
avg rating 4.01 — 852,334 ratings — published 2000
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 369 times as marketing)
avg rating 3.76 — 14,258 ratings — published 2008
Tribes: We Need You to Lead Us (Hardcover)
by (shelved 349 times as marketing)
avg rating 3.80 — 42,280 ratings — published 2008
Scientific Advertising (Paperback)
by (shelved 334 times as marketing)
avg rating 4.07 — 3,788 ratings — published 1923
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (Hardcover)
by (shelved 329 times as marketing)
avg rating 3.95 — 9,133 ratings — published 2013
Traction: A Startup Guide to Getting Customers (Hardcover)
by (shelved 302 times as marketing)
avg rating 4.11 — 9,795 ratings — published 2014
How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 299 times as marketing)
avg rating 4.16 — 3,789 ratings — published 2010
DotCom Secrets: The Underground Playbook for Growing Your Company Online (Kindle Edition)
by (shelved 288 times as marketing)
avg rating 4.23 — 6,418 ratings — published 2011
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly (Paperback)
by (shelved 288 times as marketing)
avg rating 3.85 — 6,600 ratings — published 2007
Principles of Marketing (Hardcover)
by (shelved 278 times as marketing)
avg rating 4.09 — 3,093 ratings — published 1980
Breakthrough Advertising (Hardcover)
by (shelved 269 times as marketing)
avg rating 4.55 — 1,091 ratings — published 1966
Selling the Invisible: A Field Guide to Modern Marketing (Hardcover)
by (shelved 266 times as marketing)
avg rating 3.94 — 10,020 ratings — published 1997
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Kindle Edition)
by (shelved 261 times as marketing)
avg rating 3.97 — 6,342 ratings — published 2014
Confessions of an Advertising Man (Paperback)
by (shelved 261 times as marketing)
avg rating 4.01 — 5,992 ratings — published 1963
Marketing 4.0: Moving from Traditional to Digital (Kindle Edition)
by (shelved 254 times as marketing)
avg rating 4.06 — 3,354 ratings — published 2016
Trust Me, I'm Lying: Confessions of a Media Manipulator (Hardcover)
by (shelved 243 times as marketing)
avg rating 3.86 — 12,209 ratings — published 2012
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (Paperback)
by (shelved 233 times as marketing)
avg rating 3.92 — 6,596 ratings — published 1984
Start with Why: How Great Leaders Inspire Everyone to Take Action (Hardcover)
by (shelved 230 times as marketing)
avg rating 4.10 — 266,334 ratings — published 2009
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (Kindle Edition)
by (shelved 227 times as marketing)
avg rating 4.25 — 3,906 ratings — published
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success (Hardcover)
by (shelved 227 times as marketing)
avg rating 4.11 — 5,431 ratings — published 2017
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Kindle Edition)
by (shelved 226 times as marketing)
avg rating 4.56 — 17,015 ratings — published 2021
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less (Hardcover)
by (shelved 216 times as marketing)
avg rating 3.96 — 1,329 ratings — published 2013
Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover)
by (shelved 209 times as marketing)
avg rating 4.12 — 130,787 ratings — published 2008
Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business (Kindle Edition)
by (shelved 207 times as marketing)
avg rating 4.24 — 2,868 ratings — published 2020
Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 195 times as marketing)
avg rating 4.21 — 8,704 ratings — published 2019
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)
by (shelved 194 times as marketing)
avg rating 4.35 — 2,637 ratings — published 2008
The Long Tail: Why the Future of Business is Selling Less of More (Paperback)
by (shelved 192 times as marketing)
avg rating 3.82 — 30,024 ratings — published 2006
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Hardcover)
by (shelved 179 times as marketing)
avg rating 3.88 — 3,862 ratings — published 1998
The Brand Gap (Paperback)
by (shelved 172 times as marketing)
avg rating 3.98 — 5,574 ratings — published 2003
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer (Hardcover)
by (shelved 171 times as marketing)
avg rating 4.22 — 1,919 ratings — published 2019
Linchpin: Are You Indispensable? (Hardcover)
by (shelved 159 times as marketing)
avg rating 3.83 — 46,411 ratings — published 2010
Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice (Kindle Edition)
by (shelved 158 times as marketing)
avg rating 4.24 — 4,589 ratings — published
“Our society does reward beauty on the outside over health on the inside. Women must not be blamed for choosing short-term beauty "fixes" that harm our long-term health, since our life spans are inverted under the beauty myth, and there is no great social or economic incentive for women to live a long time. A thin young woman with precancerous lungs [who smokes to stay thin] is more highly rewarded socially that a hearty old crone. Spokespeople sell women the Iron Maiden [an intrinsically unattainable standard of beauty used to punish women for their failure to achieve and conform to it]and name her "Health": if public discourse were really concerned with women's health, it would turn angrily upon this aspect of the beauty myth.”
― The Beauty Myth
― The Beauty Myth
“Sadly, the signals that allow men and women to find the partners who most please them are scrambled by the sexual insecurity initiated by beauty thinking. A woman who is self-conscious can't relax to let her sensuality come into play. If she is hungry she will be tense. If she is "done up" she will be on the alert for her reflection in his eyes. If she is ashamed of her body, its movement will be stilled. If she does not feel entitled to claim attention, she will not demand that airspace to shine in. If his field of vision has been boxed in by "beauty"--a box continually shrinking--he simply will not see her, his real love, standing right before him.”
― The Beauty Myth
― The Beauty Myth
