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Marketing Books
Showing 1-50 of 16,070
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)
by (shelved 1068 times as marketing)
avg rating 4.05 — 22,746 ratings — published 1993
Blink: The Power of Thinking Without Thinking (Paperback)
by (shelved 1014 times as marketing)
avg rating 3.96 — 631,400 ratings — published 2005
Contagious: Why Things Catch On (Hardcover)
by (shelved 950 times as marketing)
avg rating 3.98 — 34,199 ratings — published 2013
This is Marketing: You Can't Be Seen Until You Learn To See (Kindle Edition)
by (shelved 939 times as marketing)
avg rating 3.92 — 18,390 ratings — published 2018
Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 908 times as marketing)
avg rating 4.26 — 29,263 ratings — published 2017
Purple Cow: Transform Your Business by Being Remarkable (Hardcover)
by (shelved 899 times as marketing)
avg rating 3.78 — 56,820 ratings — published
Positioning: The Battle for Your Mind (Paperback)
by (shelved 850 times as marketing)
avg rating 4.04 — 18,706 ratings — published 1980
Influence: The Psychology of Persuasion (Paperback)
by (shelved 809 times as marketing)
avg rating 4.21 — 184,773 ratings — published 1984
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 680 times as marketing)
avg rating 3.98 — 101,777 ratings — published 2006
Permission Marketing: Turning Strangers into Friends and Friends into Customers (Hardcover)
by (shelved 639 times as marketing)
avg rating 3.91 — 14,855 ratings — published 2014
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (Kindle Edition)
by (shelved 631 times as marketing)
avg rating 4.32 — 11,156 ratings — published 2016
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Paperback)
by (shelved 621 times as marketing)
avg rating 4.03 — 32,198 ratings — published 2002
Ogilvy on Advertising (Paperback)
by (shelved 590 times as marketing)
avg rating 4.15 — 11,975 ratings — published 1983
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)
by (shelved 590 times as marketing)
avg rating 3.88 — 16,439 ratings — published 2005
Hooked: How to Build Habit-Forming Products (Hardcover)
by (shelved 467 times as marketing)
avg rating 4.12 — 52,190 ratings — published 2013
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (ebook)
by (shelved 439 times as marketing)
avg rating 3.77 — 11,198 ratings — published
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)
by (shelved 436 times as marketing)
avg rating 4.01 — 91,259 ratings — published 2005
The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
by (shelved 410 times as marketing)
avg rating 4.01 — 868,429 ratings — published 2000
Marketing Management (Hardcover)
by (shelved 403 times as marketing)
avg rating 4.06 — 6,046 ratings — published 1967
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 384 times as marketing)
avg rating 3.76 — 14,482 ratings — published 2008
Tribes: We Need You to Lead Us (Hardcover)
by (shelved 363 times as marketing)
avg rating 3.80 — 42,695 ratings — published 2008
Scientific Advertising (Paperback)
by (shelved 358 times as marketing)
avg rating 4.06 — 3,989 ratings — published 1923
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (Hardcover)
by (shelved 335 times as marketing)
avg rating 3.95 — 9,227 ratings — published 2013
How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 325 times as marketing)
avg rating 4.15 — 4,057 ratings — published 2010
Traction: A Startup Guide to Getting Customers (Hardcover)
by (shelved 310 times as marketing)
avg rating 4.11 — 9,900 ratings — published 2014
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Di (Paperback)
by (shelved 301 times as marketing)
avg rating 3.85 — 6,681 ratings — published 2007
DotCom Secrets: The Underground Playbook for Growing Your Company Online (Kindle Edition)
by (shelved 300 times as marketing)
avg rating 4.22 — 6,685 ratings — published 2011
Breakthrough Advertising (Hardcover)
by (shelved 287 times as marketing)
avg rating 4.55 — 1,162 ratings — published 1966
Principles of Marketing (Hardcover)
by (shelved 283 times as marketing)
avg rating 4.09 — 3,125 ratings — published 1980
Confessions of an Advertising Man (Paperback)
by (shelved 271 times as marketing)
avg rating 4.00 — 6,186 ratings — published 1963
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Kindle Edition)
by (shelved 266 times as marketing)
avg rating 3.97 — 6,438 ratings — published 2014
Selling the Invisible: A Field Guide to Modern Marketing (Hardcover)
by (shelved 264 times as marketing)
avg rating 3.94 — 10,062 ratings — published 1997
Marketing 4.0: Moving from Traditional to Digital (Kindle Edition)
by (shelved 256 times as marketing)
avg rating 4.06 — 3,433 ratings — published 2016
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (Kindle Edition)
by (shelved 253 times as marketing)
avg rating 4.23 — 4,380 ratings — published
Trust Me, I'm Lying: Confessions of a Media Manipulator (Hardcover)
by (shelved 246 times as marketing)
avg rating 3.85 — 12,512 ratings — published 2012
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (Paperback)
by (shelved 237 times as marketing)
avg rating 3.92 — 6,732 ratings — published 1984
Start with Why: How Great Leaders Inspire Everyone to Take Action (Hardcover)
by (shelved 235 times as marketing)
avg rating 4.09 — 282,499 ratings — published 2009
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Kindle Edition)
by (shelved 233 times as marketing)
avg rating 4.54 — 19,295 ratings — published 2021
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success (Hardcover)
by (shelved 230 times as marketing)
avg rating 4.10 — 5,591 ratings — published 2017
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less (Hardcover)
by (shelved 218 times as marketing)
avg rating 3.96 — 1,340 ratings — published 2013
Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover)
by (shelved 215 times as marketing)
avg rating 4.11 — 133,293 ratings — published 2008
Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 213 times as marketing)
avg rating 4.20 — 9,850 ratings — published 2019
Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business (Kindle Edition)
by (shelved 210 times as marketing)
avg rating 4.23 — 3,056 ratings — published 2020
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)
by (shelved 200 times as marketing)
avg rating 4.35 — 2,709 ratings — published 2008
The Long Tail: Why the Future of Business is Selling Less of More (Paperback)
by (shelved 194 times as marketing)
avg rating 3.83 — 30,281 ratings — published 2006
The Brand Gap (Paperback)
by (shelved 185 times as marketing)
avg rating 3.98 — 5,760 ratings — published 2003
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Hardcover)
by (shelved 183 times as marketing)
avg rating 3.88 — 3,896 ratings — published 1998
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer (Hardcover)
by (shelved 169 times as marketing)
avg rating 4.22 — 2,006 ratings — published 2019
Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice (Kindle Edition)
by (shelved 165 times as marketing)
avg rating 4.24 — 4,759 ratings — published
Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You. (Paperback)
by (shelved 163 times as marketing)
avg rating 3.93 — 5,966 ratings — published 2000
“It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars.”
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“We do not have to spend money and go hungry and struggle and study to become sensual; we always were. We need not believe we must somehow earn good erotic care; we always deserved it.
Femaleness and its sexuality are beautiful. Women have long secretly suspected as much. In that sexuality, women are physically beautiful already; superb; breathtaking.
Many, many men see this way too. A man who wants to define himself as a real lover of women admires what shows of her past on a woman's face, before she ever saw him, and the adventures and stresses that her body has undergone, the scars of trauma, the changes of childbirth, her distinguishing characteristics, the light is her expression. The number of men who already see in this way is far greater than the arbiters of mass culture would lead us to believe, since the story they need to tell ends with the opposite moral.”
― The Beauty Myth: How Images of Beauty Are Used Against Women
Femaleness and its sexuality are beautiful. Women have long secretly suspected as much. In that sexuality, women are physically beautiful already; superb; breathtaking.
Many, many men see this way too. A man who wants to define himself as a real lover of women admires what shows of her past on a woman's face, before she ever saw him, and the adventures and stresses that her body has undergone, the scars of trauma, the changes of childbirth, her distinguishing characteristics, the light is her expression. The number of men who already see in this way is far greater than the arbiters of mass culture would lead us to believe, since the story they need to tell ends with the opposite moral.”
― The Beauty Myth: How Images of Beauty Are Used Against Women
