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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)
by (shelved 1059 times as marketing)
avg rating 4.05 — 22,700 ratings — published 1993
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Blink: The Power of Thinking Without Thinking Blink: The Power of Thinking Without Thinking (Paperback)
by (shelved 995 times as marketing)
avg rating 3.96 — 629,766 ratings — published 2005
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Contagious: Why Things Catch On Contagious: Why Things Catch On (Hardcover)
by (shelved 938 times as marketing)
avg rating 3.98 — 33,996 ratings — published 2013
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This is Marketing: You Can't Be Seen Until You Learn To See This is Marketing: You Can't Be Seen Until You Learn To See (Kindle Edition)
by (shelved 926 times as marketing)
avg rating 3.92 — 18,264 ratings — published 2018
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Purple Cow: Transform Your Business by Being Remarkable Purple Cow: Transform Your Business by Being Remarkable (Hardcover)
by (shelved 891 times as marketing)
avg rating 3.78 — 56,584 ratings — published
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Positioning: The Battle for Your Mind Positioning: The Battle for Your Mind (Paperback)
by (shelved 844 times as marketing)
avg rating 4.04 — 18,659 ratings — published 1980
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Building a StoryBrand: Clarify Your Message So Customers Will Listen Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 841 times as marketing)
avg rating 4.26 — 27,422 ratings — published 2017
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Influence: The Psychology of Persuasion Influence: The Psychology of Persuasion (Paperback)
by (shelved 802 times as marketing)
avg rating 4.21 — 183,252 ratings — published 1984
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Made to Stick: Why Some Ideas Survive and Others Die Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 675 times as marketing)
avg rating 3.98 — 101,319 ratings — published 2006
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Permission Marketing: Turning Strangers into Friends and Friends into Customers Permission Marketing: Turning Strangers into Friends and Friends into Customers (Hardcover)
by (shelved 633 times as marketing)
avg rating 3.91 — 14,840 ratings — published 2014
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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (Kindle Edition)
by (shelved 624 times as marketing)
avg rating 4.32 — 11,091 ratings — published 2016
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Paperback)
by (shelved 620 times as marketing)
avg rating 4.03 — 31,984 ratings — published 2002
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Ogilvy on Advertising Ogilvy on Advertising (Paperback)
by (shelved 586 times as marketing)
avg rating 4.15 — 11,926 ratings — published 1983
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)
by (shelved 584 times as marketing)
avg rating 3.88 — 16,419 ratings — published 2005
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Hooked: How to Build Habit-Forming Products Hooked: How to Build Habit-Forming Products (Hardcover)
by (shelved 464 times as marketing)
avg rating 4.12 — 51,690 ratings — published 2013
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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (ebook)
by (shelved 437 times as marketing)
avg rating 3.77 — 11,182 ratings — published
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)
by (shelved 434 times as marketing)
avg rating 4.01 — 90,544 ratings — published 2005
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The Tipping Point: How Little Things Can Make a Big Difference The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
by (shelved 410 times as marketing)
avg rating 4.01 — 866,069 ratings — published 2000
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Marketing Management Marketing Management (Hardcover)
by (shelved 405 times as marketing)
avg rating 4.06 — 6,036 ratings — published 1967
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Buyology: Truth and Lies About Why We Buy Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 383 times as marketing)
avg rating 3.76 — 14,452 ratings — published 2008
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Tribes: We Need You to Lead Us Tribes: We Need You to Lead Us (Hardcover)
by (shelved 360 times as marketing)
avg rating 3.80 — 42,633 ratings — published 2008
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Scientific Advertising Scientific Advertising (Paperback)
by (shelved 351 times as marketing)
avg rating 4.06 — 3,955 ratings — published 1923
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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (Hardcover)
by (shelved 335 times as marketing)
avg rating 3.95 — 9,208 ratings — published 2013
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How Brands Grow: What Marketers Don't Know How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 321 times as marketing)
avg rating 4.15 — 4,006 ratings — published 2010
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Traction: A Startup Guide to Getting Customers Traction: A Startup Guide to Getting Customers (Hardcover)
by (shelved 304 times as marketing)
avg rating 4.11 — 9,887 ratings — published 2014
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DotCom Secrets: The Underground Playbook for Growing Your Company Online DotCom Secrets: The Underground Playbook for Growing Your Company Online (Kindle Edition)
by (shelved 296 times as marketing)
avg rating 4.22 — 6,658 ratings — published 2011
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Principles of Marketing Principles of Marketing (Hardcover)
by (shelved 283 times as marketing)
avg rating 4.09 — 3,117 ratings — published 1980
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Breakthrough Advertising Breakthrough Advertising (Hardcover)
by (shelved 279 times as marketing)
avg rating 4.54 — 1,146 ratings — published 1966
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Confessions of an Advertising Man Confessions of an Advertising Man (Paperback)
by (shelved 268 times as marketing)
avg rating 4.00 — 6,168 ratings — published 1963
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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Kindle Edition)
by (shelved 265 times as marketing)
avg rating 3.97 — 6,425 ratings — published 2014
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Selling the Invisible: A Field Guide to Modern Marketing Selling the Invisible: A Field Guide to Modern Marketing (Hardcover)
by (shelved 263 times as marketing)
avg rating 3.94 — 10,060 ratings — published 1997
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Marketing 4.0: Moving from Traditional to Digital Marketing 4.0: Moving from Traditional to Digital (Kindle Edition)
by (shelved 256 times as marketing)
avg rating 4.06 — 3,423 ratings — published 2016
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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (Kindle Edition)
by (shelved 247 times as marketing)
avg rating 4.23 — 4,296 ratings — published
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Trust Me, I'm Lying: Confessions of a Media Manipulator Trust Me, I'm Lying: Confessions of a Media Manipulator (Hardcover)
by (shelved 243 times as marketing)
avg rating 3.85 — 12,474 ratings — published 2012
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Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (Paperback)
by (shelved 236 times as marketing)
avg rating 3.93 — 6,711 ratings — published 1984
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Start with Why: How Great Leaders Inspire Everyone to Take Action Start with Why: How Great Leaders Inspire Everyone to Take Action (Hardcover)
by (shelved 235 times as marketing)
avg rating 4.09 — 279,892 ratings — published 2009
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$100M Offers: How To Make Offers So Good People Feel Stupid Saying No $100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Kindle Edition)
by (shelved 232 times as marketing)
avg rating 4.54 — 18,954 ratings — published 2021
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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success (Hardcover)
by (shelved 229 times as marketing)
avg rating 4.10 — 5,570 ratings — published 2017
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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less (Hardcover)
by (shelved 216 times as marketing)
avg rating 3.96 — 1,338 ratings — published 2013
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Predictably Irrational: The Hidden Forces That Shape Our Decisions Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover)
by (shelved 215 times as marketing)
avg rating 4.12 — 132,884 ratings — published 2008
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Alchemy: The Surprising Power of Ideas That Don't Make Sense Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 212 times as marketing)
avg rating 4.20 — 9,685 ratings — published 2019
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Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business (Kindle Edition)
by (shelved 208 times as marketing)
avg rating 4.23 — 3,040 ratings — published 2020
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The Long Tail: Why the Future of Business is Selling Less of More The Long Tail: Why the Future of Business is Selling Less of More (Paperback)
by (shelved 194 times as marketing)
avg rating 3.83 — 30,205 ratings — published 2006
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The Brand Gap The Brand Gap (Paperback)
by (shelved 185 times as marketing)
avg rating 3.98 — 5,741 ratings — published 2003
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Hardcover)
by (shelved 182 times as marketing)
avg rating 3.88 — 3,890 ratings — published 1998
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They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer (Hardcover)
by (shelved 170 times as marketing)
avg rating 4.22 — 1,996 ratings — published 2019
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Gary L. Francione
“People need to be educated so that they can make intelligent moral choices”
Gary L. Francione

Naomi Wolf
“Is the beauty myth good to men? It hurts them by teaching them how to avoid loving women. It prevents men from actually seeing women. It does not, contrary to its own professed ideology, stimulate and gratify sexual longing. In suggesting a vision in place of a woman, it has a numbing effect, reducing all senses but the visual, and impairing even that.”
Naomi Wolf

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