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217 books
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274 voters
Marketing Books
Showing 1-50 of 15,776
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)
by (shelved 1053 times as marketing)
avg rating 4.05 — 22,573 ratings — published 1993
Blink: The Power of Thinking Without Thinking (Paperback)
by (shelved 971 times as marketing)
avg rating 3.96 — 626,496 ratings — published 2005
Contagious: Why Things Catch On (Hardcover)
by (shelved 927 times as marketing)
avg rating 3.98 — 33,622 ratings — published 2013
This is Marketing: You Can't Be Seen Until You Learn To See (Kindle Edition)
by (shelved 917 times as marketing)
avg rating 3.92 — 17,969 ratings — published 2018
Purple Cow: Transform Your Business by Being Remarkable (Hardcover)
by (shelved 878 times as marketing)
avg rating 3.78 — 56,306 ratings — published
Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 829 times as marketing)
avg rating 4.26 — 27,034 ratings — published 2017
Positioning: The Battle for Your Mind (Paperback)
by (shelved 826 times as marketing)
avg rating 4.04 — 18,566 ratings — published 1980
Influence: The Psychology of Persuasion (Paperback)
by (shelved 796 times as marketing)
avg rating 4.21 — 180,508 ratings — published 1984
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 673 times as marketing)
avg rating 3.98 — 100,476 ratings — published 2006
Permission Marketing: Turning Strangers into Friends and Friends into Customers (Hardcover)
by (shelved 634 times as marketing)
avg rating 3.91 — 14,836 ratings — published 2014
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (Kindle Edition)
by (shelved 622 times as marketing)
avg rating 4.32 — 10,934 ratings — published 2016
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Paperback)
by (shelved 615 times as marketing)
avg rating 4.02 — 31,686 ratings — published 2002
Ogilvy on Advertising (Paperback)
by (shelved 585 times as marketing)
avg rating 4.15 — 11,820 ratings — published 1983
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)
by (shelved 581 times as marketing)
avg rating 3.88 — 16,376 ratings — published 2005
Hooked: How to Build Habit-Forming Products (Hardcover)
by (shelved 463 times as marketing)
avg rating 4.12 — 50,858 ratings — published 2013
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (ebook)
by (shelved 439 times as marketing)
avg rating 3.77 — 11,158 ratings — published
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)
by (shelved 432 times as marketing)
avg rating 4.01 — 89,425 ratings — published 2005
The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
by (shelved 409 times as marketing)
avg rating 4.01 — 861,437 ratings — published 2000
Marketing Management (Hardcover)
by (shelved 404 times as marketing)
avg rating 4.06 — 6,018 ratings — published 1967
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 377 times as marketing)
avg rating 3.76 — 14,407 ratings — published 2008
Tribes: We Need You to Lead Us (Hardcover)
by (shelved 355 times as marketing)
avg rating 3.80 — 42,492 ratings — published 2008
Scientific Advertising (Paperback)
by (shelved 346 times as marketing)
avg rating 4.06 — 3,902 ratings — published 1923
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (Hardcover)
by (shelved 332 times as marketing)
avg rating 3.95 — 9,190 ratings — published 2013
How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 313 times as marketing)
avg rating 4.15 — 3,922 ratings — published 2010
Traction: A Startup Guide to Getting Customers (Hardcover)
by (shelved 307 times as marketing)
avg rating 4.11 — 9,854 ratings — published 2014
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Di (Paperback)
by (shelved 299 times as marketing)
avg rating 3.85 — 6,673 ratings — published 2007
DotCom Secrets: The Underground Playbook for Growing Your Company Online (Kindle Edition)
by (shelved 294 times as marketing)
avg rating 4.23 — 6,585 ratings — published 2011
Principles of Marketing (Hardcover)
by (shelved 283 times as marketing)
avg rating 4.09 — 3,111 ratings — published 1980
Breakthrough Advertising (Hardcover)
by (shelved 278 times as marketing)
avg rating 4.54 — 1,128 ratings — published 1966
Confessions of an Advertising Man (Paperback)
by (shelved 268 times as marketing)
avg rating 4.00 — 6,121 ratings — published 1963
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Kindle Edition)
by (shelved 263 times as marketing)
avg rating 3.97 — 6,393 ratings — published 2014
Selling the Invisible: A Field Guide to Modern Marketing (Hardcover)
by (shelved 263 times as marketing)
avg rating 3.94 — 10,047 ratings — published 1997
Marketing 4.0: Moving from Traditional to Digital (Kindle Edition)
by (shelved 254 times as marketing)
avg rating 4.06 — 3,398 ratings — published 2016
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (Kindle Edition)
by (shelved 241 times as marketing)
avg rating 4.24 — 4,155 ratings — published
Trust Me, I'm Lying: Confessions of a Media Manipulator (Hardcover)
by (shelved 240 times as marketing)
avg rating 3.85 — 12,385 ratings — published 2012
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (Paperback)
by (shelved 235 times as marketing)
avg rating 3.92 — 6,665 ratings — published 1984
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Kindle Edition)
by (shelved 232 times as marketing)
avg rating 4.55 — 18,272 ratings — published 2021
Start with Why: How Great Leaders Inspire Everyone to Take Action (Hardcover)
by (shelved 231 times as marketing)
avg rating 4.10 — 275,072 ratings — published 2009
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success (Hardcover)
by (shelved 229 times as marketing)
avg rating 4.11 — 5,529 ratings — published 2017
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less (Hardcover)
by (shelved 214 times as marketing)
avg rating 3.96 — 1,330 ratings — published 2013
Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover)
by (shelved 212 times as marketing)
avg rating 4.12 — 132,159 ratings — published 2008
Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business (Kindle Edition)
by (shelved 207 times as marketing)
avg rating 4.23 — 2,986 ratings — published 2020
Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 204 times as marketing)
avg rating 4.20 — 9,341 ratings — published 2019
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)
by (shelved 197 times as marketing)
avg rating 4.35 — 2,685 ratings — published 2008
The Long Tail: Why the Future of Business is Selling Less of More (Paperback)
by (shelved 192 times as marketing)
avg rating 3.82 — 30,099 ratings — published 2006
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Hardcover)
by (shelved 182 times as marketing)
avg rating 3.88 — 3,881 ratings — published 1998
The Brand Gap (Paperback)
by (shelved 182 times as marketing)
avg rating 3.98 — 5,678 ratings — published 2003
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer (Hardcover)
by (shelved 170 times as marketing)
avg rating 4.22 — 1,971 ratings — published 2019
Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice (Kindle Edition)
by (shelved 162 times as marketing)
avg rating 4.24 — 4,696 ratings — published
Linchpin: Are You Indispensable? (Hardcover)
by (shelved 160 times as marketing)
avg rating 3.83 — 46,583 ratings — published 2010
“It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars.”
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“Whatever is deeply, essentially female--the life in a woman's expression, the feel of her flesh, the shape of her breasts, the transformations after childbirth of her skin--is being reclassified as ugly, and ugliness as disease. These qualities are about an intensification of female power, which explains why they are being recast as a diminution of power. At least a third of a woman's life is marked with aging; about a third of her body is made of fat. Both symbols are being transformed into operable condition--so that women will only feel healthy if we are two thirds of the women we could be. How can an "ideal" be about women if it is defined as how much of a female sexual characteristic does not exist on the woman's body, and how much of a female life does not show on her face?”
― The Beauty Myth: How Images of Beauty Are Used Against Women
― The Beauty Myth: How Images of Beauty Are Used Against Women
