Adam PiernoI got the idea after searching for the book myself and not being able to find it. I was hoping for something that was quick and to the point but didn'…moreI got the idea after searching for the book myself and not being able to find it. I was hoping for something that was quick and to the point but didn't shy away from deep explanation of core marketing concepts. The kind of stuff you want to know but don't know how to learn. (less)