Sign in with Facebook
Karl Blanks’s Followers (4)
Karl hasn't connected with their friends on Goodreads, yet.
Karl Blanks
Goodreads Author
Member Since
November 2023
|
Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites
by |
|
* Note: these are all the books on Goodreads for this author. To add more, click here.
“When we ask a website’s visitors why they didn’t buy, we hear them say the same things over and over again. Lack of trust comes up a lot, as does lack of understanding and inability to find a suitable product.”
― Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites
― Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites
“What we can learn from bricks-and-mortar bookstores About twenty-five years ago, offline bookstores learned not to push the hard sale. They discovered they could convert a visitor from “just browsing” to “buying” by making their stores highly conducive to reading. They added chairs, reading areas, and even in-store coffee stores. They discovered that the more time visitors spent in the store, the more likely they were to buy. Amazon has adopted the same approach, allowing visitors to “look inside” books.”
― Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites
― Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites
“Wireframes help you to focus on what matters: the words. To illustrate this, take one of your pages, select all the text, and paste it into a plain text editor. You may be surprised at what you see. (For many websites, this exercise is much more useful than it may sound.) Some pages are so beautifully designed, it’s easy to overlook the words. But the words are what win A/B tests.”
― Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites
― Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites
