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Graham Robertson

Goodreads Author

Born

in Ottawa, Canada

Website

https://www.amazon.com/dp/1983625884

Twitter

belovedbrands

Influences

Simon Sinek Al Ries Malcolm Gladwell ...more

Member Since

April 2018

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Graham Robertson is one of the voices of today's brand leaders. As the founder of Beloved Brands, he has been a brand advisor to the NFL Players Association, Shell, Reebok, Acura, Jack Links and Pfizer. He's helped train some of the best marketing teams on strategy, brand positioning, brand plans and advertising. Graham's purpose is to use his marketing experience and provocative style to get marketers to think differently about their brands, and to explore new ways to grow.

In his marketing career, Graham led some of the world's most beloved brands at Johnson and Johnson, Coke, General Mills and Pfizer, rising up to VP Marketing. He has won numerous awards including Marketing Magazine’s “Marketer of the Year”, Businessweek’s best new produc ...more

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Graham Robertson’s books

Average rating: 4.47 · 57 ratings · 7 reviews · 5 distinct works • Similar authors

	Beloved Brands: The playbook for how to create a brand your consumers will love 4.42 avg rating — 50 ratings — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	B2B Brands: The playbook for how to build a B2B brand your customers will love 4.80 avg rating — 5 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand Leader: The playbook for the ambitious brand leader who wants to reach their full potential it was amazing 5.00 avg rating — 2 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand Career: The playbook for the ambitious marketer to help them reach their full potential 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Healthcare Brands: The playbook for how to create a beloved healthcare brand that patients, customers, and healthcare professionals will love 0.00 avg rating — 0 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Graham Robertson's Blog

The Secret for How to Build a Beloved Brand: 5 Essential Elements

Most brands settle for being liked. The few that win figure out how to build a beloved brand, the kind of brand consumers feel something for and keep buying even when a cheaper option sits right beside it on the shelf. Getting there means learning to build brand loyalty on purpose, shaping every step of […]

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Graham Robertson wrote a new blog post The Secret for How to Build a Beloved Brand: 5 Essential Elements Most brands settle for being liked. The few that win figure out how to build a beloved brand, the kind of brand consumers feel something for and keep Read more of this blog post »
Jun 30, 2026 05:31AM · like

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Graham’s Quotes

“The more loved your brand is by consumers, the more power and profit your brand will generate.”
― Graham Robertson, Beloved Brands: The playbook for how to create a brand your consumers will love

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