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Bruce Cleveland

Goodreads Author

Twitter

BruceVC

Genre

Business, Nonfiction

Member Since

November 2018

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Bruce Cleveland, Founding Partner at Wildcat Venture Partners, focuses on investments in startups developing software solutions that enable digital transformation across business, government, and education markets.

Bruce was the first investor and a board member of Marketo, which held an IPO in 2013 and was acquired by Vista Equity Partners in 2016 for $1.8 billion.

Bruce held senior executive roles in engineering, product management and product marketing at Apple, AT&T, Oracle and Siebel Systems.

Bruce enjoys the challenge of creating new companies and navigating new markets. He is committed to sharing his knowledge and experience through the Traction Gap Framework™, which helps entrepreneurs navigate the critical go-to-market period. ...more

23 posts
Bruce Cleveland's Blog

The Traction Gap Framework®: It’s Not Just For Startups

In February this year, we released, Traversing the Traction Gap. The purpose of the book is to provide a roadmap — the Traction Gap Framework — for entrepreneurs so they can successfully go from ideation to scale.

In it, I shine a bright light on the go-to-market phase, a period of time when more than 80% of all startups fail. I wrote the book as a “how-to” guide to provide entrepreneurs with somet

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Bruce Cleveland’s books

Average rating: 4.2 · 82 ratings · 9 reviews · 1 distinct work

Traversing the Traction Gap

4.20 avg rating — 82 ratings — 5 editions

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Bruce’s Groups

Goodreads Librarians Group — 325578 members — last activity 2 minutes ago
Goodreads Librarians are volunteers who help ensure the accuracy of information about books and authors in the Goodreads' catalog. The Goodreads Libra ...more

Business Startups — 856 members — last activity Apr 26, 2026 01:48PM
This group is to review books essential and useful for creating, running and growing businesses.

Entrepreneurs Book Club — 118 members — last activity Nov 12, 2018 12:12PM
To share, discuss and recommend books for the startup community, business development, finance, self help and growth. Look forward to your contributio ...more