Bruce   Cleveland

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Bruce Cleveland

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Bruce Cleveland, Founding Partner at Wildcat Venture Partners, focuses on investments in startups developing software solutions that enable digital transformation across business, government, and education markets.

Bruce was the first investor and a board member of Marketo, which held an IPO in 2013 and was acquired by Vista Equity Partners in 2016 for $1.8 billion.

Bruce held senior executive roles in engineering, product management and product marketing at Apple, AT&T, Oracle and Siebel Systems.

Bruce enjoys the challenge of creating new companies and navigating new markets. He is committed to sharing his knowledge and experience through the Traction Gap Framework™, which helps entrepreneurs navigate the critical go-to-market period.
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The Traction Gap Framework®: It’s Not Just For Startups

In February this year, we released, Traversing the Traction Gap. The purpose of the book is to provide a roadmap — the Traction Gap Framework — for entrepreneurs so they can successfully go from ideation to scale.

In it, I shine a bright light on the go-to-market phase, a period of time when more than 80% of all startups fail. I wrote the book as a “how-to” guide to provide entrepreneurs with somet

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Published on July 24, 2019 11:03
Average rating: 4.2 · 82 ratings · 9 reviews · 1 distinct work
Traversing the Traction Gap

4.20 avg rating — 82 ratings5 editions
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