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Michael Margolis
Goodreads Author
Member Since
August 2019
URL
https://www.goodreads.com/michaelmargolis
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Story 10x: Turn the Impossible Into the Inevitable
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Believe Me: A Storytelling Manifesto for Change-Makers and Innovators
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published
2009
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5 editions
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“The areas of the brain that lit up when they read about an activity were identical to those that light up when they actually experience it... In short, when we read a story, we really do slip into the protagonist’s skin, feeling what she feels, experiencing what she experiences.”
― Story 10x: Turn the Impossible Into the Inevitable
― Story 10x: Turn the Impossible Into the Inevitable
“The areas of the brain that lit up when they read about an activity were identical to those that light up when they actually experience it... In short, when we read a story, we really do slip into the protagonist’s skin, feeling what she feels, experiencing what she experiences.”
― Story 10x: Turn the Impossible Into the Inevitable
― Story 10x: Turn the Impossible Into the Inevitable
