Nader Sabry's Blog

1 MILLION GROWTH HACKERS WILL BE NEEDED IN 2030The race is on to secure one of the world’s most demanded forms of talent, “the growth hacker.” Hire Me If You Can is a new book that exposes 666 of the dirties secret to recruit the greatest growth hackers

The newly released Book ���Hire me if you can: 666 dirty secrets to recruit top growth hacking talent before your competitors do��� is Available on Amazon.

A leading growth hacking/growth sciences expert, Nader Sabry, has just published the groundbreaking book, ���Hire me if you can.��� This recruitment hacking book gives heads of talent acquisition, recruiters, and heads of growth a powerful weapon in the war for talent.

In ���Hire me if you can,��� Nader Sabry draws upon his extensive knowledge, expertise, and insight into the world of growth hacking and how to master finding, hiring, and retaining top talent. His experiences in hiring a growth hacker have led to helping fortune 500s and unicorns secure some of the world���s best growth hacking talent.�� This book will tap into some of the industry���s dirtiest secrets.

These secrets will help recruit the best growth hacker readers will be able to:

1. Find growth hacking talent in places you would not imagine

2. Use recruitment hacks tailored specifically to growth hackers

3. Tap into the motivations, and work formats growth hackers want

4. Hire and set up a powerful growth team

���Hire me if you can ���is available on Amazon.com and will be the most valuable asset you will acquire this year for heads of talent acquisition and heads of growth.

For more information about the book, visit��https://hiremeifyoucan.com/��and to acquire the book to go��https://www.amazon.com/Hire-you-can-secrets-competitors/dp/1916356982/

NOTE:

Author Nader Sabry is also the author of the bestselling book

Ready, Set, Growth hack: A beginners guide to growth hacking success��and

Growth thinking: think, design, growth hack ��� a design approaching to growth hacking

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A survey of 3,167 growth hackers with a combined marketing annual spend of +$500m USD highlights why marketing funnels fail. ��� funnel growth hacking

A new study by Growth Thinking found that 74% of growth marketing funnels do not make money ��� the Growth Funnel Performance Report analyzed 3,167 growth hackers and their growth marketing funnels.

Growth thinking author, Nader Sabry, analyzed 3,167 growth hackers��� growth marketing funnels who have designed, built, and managed a minimum of 3 funnels in the past 24 months and spend over $1,000 a month on their funnel.

Some of the key findings in the study are

74% of funnels do not make money due lack of know-how and talent.91% of funnels are 50% less automated in product led growth funnel80% of funnels use 10 tools or fewer when comes to growth hacking funnel41% of funnels are in their 5th generation ��� growth funnel metrics57% of conversations are at a conversion rate of 1% or less.71% of optimization required in awareness yields 50% and fewer efforts

The Growth Funnel Performance Report covers vital aspects of growth funnels and their performance like funnel effectiveness, design, setup, capabilities, optimization, and the famous AAARRR pirate funnel framework and how they perform. Although most funnels underperform, No-code and Low-ode solutions improve conversions. This is driven by a wide variety of new integrations and new automation platforms.

The most effective funnels studied showed an average return of investment of 345%, driven by automation and integrations. Roughly 71% of those funnels studied use some form of automation, yet only 4% can harness +70% of the automation capabilities viable to them.

Alongside several of the challenges with funnels, talent and know-how are the top barriers. The talent pool in the growth hacking industry is scarce, with estimates of 1 million growth hackers needed by 2030, whereas, today, it is estimated around 10,000

As stated by Nader Sabry, ���Although talent is scarce, and growth systems are underdeveloped, the growth hacking industry is quickly emerging. Rising from its sketchy history, it is proving to be a viable discipline even for fortune 500s.���

Learn more here Growth Funnel Performance Report

More about Nader Sabry

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A survey of 3,167 growth hackers with a combined marketing annual spend of +$500m USD highlights why marketing funnels fail. – funnel growth hacking

A new study by Growth Thinking found that 74% of growth marketing funnels do not make money – the Growth Funnel Performance Report analyzed 3,167 growth hackers and their growth marketing funnels.

Growth thinking author, Nader Sabry, analyzed 3,167 growth hackers’ growth marketing funnels who have designed, built, and managed a minimum of 3 funnels in the past 24 months and spend over $1,000 a month on their funnel.

Some of the key findings in the study are

74% of funnels do not make money due lack of know-how and talent.91% of funnels are 50% less automated in product led growth funnel80% of funnels use 10 tools or fewer when comes to growth hacking funnel41% of funnels are in their 5th generation – growth funnel metrics57% of conversations are at a conversion rate of 1% or less.71% of optimization required in awareness yields 50% and fewer efforts

The Growth Funnel Performance Report covers vital aspects of growth funnels and their performance like funnel effectiveness, design, setup, capabilities, optimization, and the famous AAARRR pirate funnel framework and how they perform. Although most funnels underperform, No-code and Low-ode solutions improve conversions. This is driven by a wide variety of new integrations and new automation platforms.

The most effective funnels studied showed an average return of investment of 345%, driven by automation and integrations. Roughly 71% of those funnels studied use some form of automation, yet only 4% can harness +70% of the automation capabilities viable to them.

Alongside several of the challenges with funnels, talent and know-how are the top barriers. The talent pool in the growth hacking industry is scarce, with estimates of 1 million growth hackers needed by 2030, whereas, today, it is estimated around 10,000

As stated by Nader Sabry, “Although talent is scarce, and growth systems are underdeveloped, the growth hacking industry is quickly emerging. Rising from its sketchy history, it is proving to be a viable discipline even for fortune 500s.”

Learn more here Growth Funnel Performance Report

More about Nader Sabry

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86% Of Growth Agencies Are Not Growing – New Study By Growth Thinking A survey of 2,150 growth hacking service buyers with $350m USD in annual spending power paints a picture of how the emerging growth industry is really performing. (Growth Hacking Agency Report)

 

A new study conducted by Growth Thinking found that��86% of growth agencies are not growing����� the��growth hacking service buyers study��analyzed 2,150 growth service buyers across 10 industries.

 

Growth thinking author, Nader Sabry, studied��2,150 buyers who have purchased growth hacking services��more than 3 times in the past 24 months. The study reveals spending patterns, service provider success rates and return on investment, and switching costs/reasonings.

Some of the key findings in the study are

86% of growth agencies are not growing; their�� top issue is talent, $48,241 is the average�� cost to switch ��from in-house to external providers,32% of growth service buyers�� spend $1,000 a month, 40% of all service agreements�� last 3 months or less, 55% of�� first-time services ��used are from freelancers,On average, 8% of�� growth services are hybrid ��(digital and non-digital), and72% of growth activities are�� focused on revenue acquisition

The��Growth Hacking Service buyer report��goes on to illustrate the difference between freelancers, growth agencies, and in-house growth services. Although growth agencies may be a prominent source for a client to use,��freelancers are the first point of protocol��when clients dip their fingers into growth hacking. This opportunity helps serve the already massively growing freelancer workforce of 58 million freelancers contributing $1.4 trillion to the U.S. economy.

The study goes on to��Growth leaks, essentially underdeveloped parts of a growth system where growth no longer works. As such, the��Growth hacking service buyer report��found that:

72% of growth activities are focused on revenue acquisition, which is three times more than retention creating a growth leak.

Alongside several other growth leaks; growth agencies are not ready for their clients. The talent pool in the growth hacking industry is scarce, with estimates of 1 million growth hackers needed by 2030, whereas, today, it is estimated around 10,000.

Although talent is scarce, and growth systems are underdeveloped, the growth hacking industry is quickly emerging.�� Rising from its sketchy history it is proving to be a��viable discipline even for fortune 500s��

Learn more here��Growth Hacking Service buyer report

ABOUTGrowth Thinking is a design methodology for growth hacking by the bestselling author of Ready Set Growth Hack,��Nader Sabry. It has been applied as a book and a $1 million challenge known as the��10-day growth hacking challenge, which has generated $138m in revenue. This methodology has been adopted by universities like Harvard and Stanford, fortune 500s (Google/Microsoft) and unicorns.

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How to Effectively Structure a Growth Hacking Team – learn how to do this well and how to sustain a strong growth hacking team

 

How do you set up your growth hacking team? How many team members should you have? What skills should they bring to the table?

How are they supposed to interact with each other? These are just some of the questions that need to be answered when setting up your very own growth hacking team and in this article,

I���ll be going over an effective structure that not only gives you incredible results but also helps facilitate company growth at an exponential rate.

Before we get started, some helpful background to growth hacking

What is growth hacking?Why is growth hacking important?How does growth hacking work?When should growth hacking be used?How to develop the skills to hack growth?What is growth hacking?

Growth hackers explore new growth opportunities systematically at any point of the customer journey, from awareness through the market to brand ambassadors by optimizing the product. In terms of technology, it originated in 2010 when Sean Ellis coined it is mostly used by startups because of its limited budgets and limited resources.

Since then, it has shown an incredible increase in popularization among large-scale and traditional businesses. Companies like Shopify like Uber has their own head of growth and dedicated growth team. The growth hacker is based on an experiment-based, data-driven.

There is a wide range of definitions; in the Book��Ready Set Growth, Hack��growth hacking is defined at a strategic level as a process that achieved disproportional results.

This is best understood through an example of efforts v.s results. This is when less effort is exerted to get dispositional results. Growth hacking works that simple.

Not just in top tech companies run by silicon valley���s top entrepreneur making hundreds of millions of dollars daily, shaping silicon valley���s culture, and defining the new silicon valley entrepreneur.

As many growth professionals leave the traditional marketers behind, a new breed of growth hackers is emerging.

How does growth hacking work?

As defined in the��Ready Set Growth Hack,��growth hacking is a systematic process governed by the growth cycle concept. the growth cycle is a three-phase process, where it starts with a growth problem, moves into experimentation then into scaling.

Based on this process, once a growth problem is well defined through a specific process, it would then be up to the growth hacker to find solutions. Solutions are found vis structured and systematic experimentations.

Using growth analytics for data-driven growth decisions, growth hackers can quickly discover what works and doesn���t before investing a penny in more development. This is governed by a process called��growth thinking which is a design methodology��used for growth hacking.

Break the rules ��� growth hacking

The hidden weapons of growth hacking are simple and simple: Be a rule-breaker. The job requires you to think outside the box and unleash your creativity. A growth hack involves having the right mindset on growth.

This job requires creativity and ad-hoc experiment with hypotheses and high potential. Be creative growth Hacks won���t come with any rules. Rule-breaking is at the core of growth thinking and how the growth hacking process works.

if a rule is working, find a better way to break IIf a rule isn���t working, break it with a better oneIf a rule is about to fail, let it and then break itIf a rule is about to have success, break that too

The growth hacking mindset or growth mindset is a very different way of working than that of other professions. Their goal is the north star metric which is basically a growth goal and only a growth goal.

subscribe for updatesEmailSUBSCRIBEWhat Is A Growth Hacking Team?

The best way to approach optimizing your growth hacking team is by creating separate teams whose sole function is to support and grow key product features.

Too often, leaders at early-stage companies will struggle with who gets tasked with what when all hands are needed on deck for everything, which leads to some people doing three or four different jobs at once.

This approach can work at larger companies that have lots of resources and cross-functional teams, but it���s not ideal for smaller firms without dedicated departments such as customer service or product development.

These kinds of firms need more flexible approaches that allow everyone on board to wear multiple hats without spending too much time switching gears between tasks.

How to structure the growth hacking team

A growth team is usually made up of one product owner, one data analyst, and multiple developers.

This structure works well because each member is uniquely talented and can therefore focus on his or her strength.

That said, some organizations (especially smaller ones) may find it difficult to hire all three team members.

Because of that, here are three different ways you can effectively structure your growth hacking team without having all roles represented

Top growth hacking skills needed in a growth hacking team

Understanding user behavior. Knowing how people use your product can help with suggesting new features, products, and services you might be able to sell and lead you to where your growth opportunities are. Understanding your users��� needs is also important when it comes to product development. Business development skills.

When you���re able to successfully identify new customers or markets for existing ones, it���s time for business development���that���s when sales and marketing need to enter the picture.

Analytical mindset. Growth hackers should have an analytical mindset because it helps them figure out what works best in their industry from analyzing data gathered from different sources on user preferences and behaviors, competition analysis, etcetera.

The Most Common Mistakes When Structuring The Growth Hacking Team

It���s all in how you choose to structure your growth hacking team and whom exactly you hire. It���s about who does what, and where are they located?

Here are some best practices that you should follow when creating your own growth hacking team:

Avoid hiring a jack of all trades ��� because it would be very hard for these individuals to prioritize what they should do next.

Also, it is advisable not to hire a master of none either as they might take too long before becoming good at something.

Instead, concentrate on hiring people with expertise in 1 thing and then other 2-3 related things (e.g. Growth strategy, Marketing, and coding)

Why Should Smaller Companies Use This Approach?

If you���re in charge of organizing a growth hacking team, or considering using a combination of contractors and full-time staffers to support your efforts, there are pros and cons that come with each approach.

Smaller companies may find it easier to recruit individuals on an as-needed basis, which can help minimize overhead costs when they aren���t all actively engaged in projects or campaigns.

On other hand, there are benefits to building out a dedicated full-time staff who work exclusively on growing traffic and revenue.

How do startups benefit from growth hacking?

Startups don���t have the money, time, or resources that many established companies have. Without those advantages, they need to be creative in order to compete effectively. Growth hacking is one way they can level that playing field.

What is growth hacking? Growth hacking leverages social media, content marketing, and other avenues that establish good business practices, but also figure out clever ways of leveraging these channels as much as possible for an exponential boost in return on investment (ROI).

To do so successfully requires careful planning and execution, so it���s best done by creating a growth team devoted exclusively to growth-hacking activities. However, that structure needs special consideration if it���s going to work effectively.

How To Build The Virtual Growth Hacker Function

From Positioning To Recruiting ��� This is a guest post by Swati Chaturvedi, Principal Analyst at Forrester on how to structure and resource your growth hacking team.

The pace of innovation has given rise to some interesting functions in the technology and marketing departments of enterprises. One such trend is that of growth teams or growth hackers ��� groups that are uniquely tasked with boosting customer acquisition and engagement through non-conventional means like content creation, A/B testing, digital advertising etc.

It is one thing for startups and smaller companies (especially those funded by VCs) to have dedicated individuals who work on growth, but it can be quite another for larger enterprises.

Building And Sustaining The Virtual Growth Hacker Function

Now that you have your growth hacker in place, it���s time to figure out how you will support them and their team. In many cases, a growth hacker is a full-time position within an organization.

However, if you���re going down that path, be prepared for some serious dedication from your growth hacker (and by extension, yourself).

When I say full-time in most cases I mean 80+ hours per week. If your firm can���t accommodate such an arrangement with real capital and/or appropriate technology investment then don���t hire one at all.

subscribe for updatesEmailSUBSCRIBEFinal Thoughts On Growth Hacker And Its Benefits

One of my favorite growth hackers, Andrew Chen, wrote in his famous piece: The Growth Hacker Is The New VP Marketing A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.

All great companies are looking for ways to grow. Some see organic growth as the only option. Some build products with brute force advertising strategies using ads like Google Adwords or Facebook ads and some resort to guerilla marketing tactics that rely heavily on word-of-mouth and PR coverage.

One thing all successful startups have in common is exceptional customer service. Nobody wants to be treated badly when they spend their hard-earned money on your product or service.

 

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Growth Marketing has become much less hype in recent years. Most entrepreneurs work with growth hackers and large businesses have their own Growth Teams with senior Growth managers in the group. There are full-time training programs that are offered every 3 months. Not everyone has the time. Show the best online course for growth hacking in 2021.

The list below includes a list of the top learning and career hacking courses in the world, while others can be easily downloaded offline or online.

Online growth hacking courses are a growing area where about 87.67% of all growth hacking courses are online. 75.67% of those online growth hacking courses are delivered by non-industry expertise most of which are in the digital marketing, growth marketing, or marketing space. whereas 15% of them provide an in depth professional certificate.

According to a Gartner study for online courses, the study found that majority of trainers in the field of business are focused on sales and marketing practices. Online growth hacking courses range across $9 pricing points all the way to $3000 form on demand, the live training.

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Before we get started some background to get you started before getting into growth hacking courses

What is growth hacking? (not growth marketing)Why is growth hacking important?How does growth hacking work?When should growth hacking be used?How to develop the skills to hack growth?What is growth hacking ��� to keep in mind for growth hacking courses

Growth hackers explore new growth opportunities in depth and systematically at any point of the customer journey from awareness through the market to brand ambassadors by optimizing the product. In terms of technology, it originated in 2010 when Sean Ellis coined it is mostly used by startups because of its limited budgets and limited resources.

Since then it has shown an incredible increase in popularization among large-scale and traditional businesses. Companies like Shopify like Uber has their own head of growth and dedicated growth team. The growth hacker is based on an experiment-based, data-driven.

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As there is a wide range of definitions, in the Book��Ready Set Growth Hack��growth hacking is defined at a strategic level as a process that achieved disproportional results. This is best understood through an example of efforts v.s results. This is when less effort is exerted to get dispositional results.

How does growth hacking work?

Growth hacking as defined in the��Ready Set Growth Hack��is a systematic process where is governed by a concept called the growth cycle. the growth cycle is a three-phase process, where it starts with a growth problem, moves into experimentation then into scaling.

Based on this process, once a growth problem is well defined through a specific process it would then be up to the growth hacker to find solutions. Solutions are found vis structured and systematic experimentations.

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Using growth analytics for data-driven growth decisions growth hackers can quickly discover what works and doesn���t before investing a penny in more development. This is governed by a process called��growth thinking which is a design methodology��used for growth hacking.

Before taking��Growth Hacking courses

Sometimes we get overwhelmed especially with a new topic. This is a comment issue with the��Growth Hacking course some of the things to consider are:

growth marketing and digital marketing are two different thingsgrowth hacking and growth marketing are not the same thingsgrowth hacking and digital marketing are not the same things eitherSocial Media Marketing is not the same thing either it is something totally differentdigital marketing strategies are not growth hacking but part of it as well.popular growth hacking techniques are to be learned from but not copied they won���t workConversion Rate Optimization is part of growth hacking but not standaloneinbound marketing is also part of growth hacking and is one of the strategies usedTop Online Growth Hacking & Marketing Courses

These growth hacking courses have been curated by experts providing an overview of this new dimension of marketing. CXL has a 114 hour Online Growth Marketing course which makes it one of the most time-taking marketing online courses. Growth Tribe Academy provides live and interactive courses which encourage active learning and ensure that students completed the course as soon as possible.

The HypeBomb course was aimed at people starting businesses and companies. The Demand curve course is meant to help you learn the general spectrum of growth marketing to get the opportunity to gain business development experience of each market segment and industry. This video tutorial will introduce you to google search advertising, Facebook e-mails, and Google AdWords.

Tipping away from the mainstream growth hacking course there are special places where advanced and high-speed training takes place. one of those sources is the��growth ninja school��run by best-selling author��Nader Sabry��of��Ready Set Growth hack.

What you will learn at growth ninja school

Growth hacking courses are designed to take you from strategy to action in an effective way.

Growth Skills

Learn foundation growth skills to supercharge your startup, cooperation, or government organization

Advanced techniques

Develop advanced strategies, tools, and methods based on heavily guarded secrets of the fastest-growing companies in the world

Your formula

This blueprint training is designed so you can formulate your own customized formula that works for your own growth

Data Analysis ��� growth hacking courses

The analytics academy offers everything for anyone interested in data analytics a few good reasons. The program was designed for professionals who have no previous experience in analytical software and ��� second ��� is free.

The series comprises of 6 courses: 4 of which pertain exclusively to Google Analytics and the rest 2 to Data Studio and Tag Manager. Getting started with Google Analytics 360 was primarily built towards enterprises with a business focus. In Data Studio you can create real-time marketing data visualizations etc. and has a more refined dashboard than analytics. The Data Science course does not require previous knowledge and can be started slowly in 30 hours.

Courses in programming and coding

This answer will help explain where should I start if I want to start learning to code? Code academy course is the right course for many of the world���s most ambitious tech enthusiasts. The Introduction to Python course is quite self-explanatory. Java is used for major back-end development projects including those involving big data and Android development.

The training in Java provides you with basic knowledge of both algorithms and the java programming language. You will be introduced to functional abstraction, the OOP paradigm, and the Application Programming Interfaces (API). By the completion of the program, you will know how to integrate a functional library.

Why should I learn growth hacking?

Growth Hacking refers primarily to data-driven market leaders. It stresses analytical thinking. A growth hacker measure analyzes, tests, compares the product, refines, and repeats. Online courses are the best way to master growth hacking.

You will need different kinds of courses to supplement yourself and become a growth hacker. These topics include growth hacking courses and data analytics courses, primarily programming courses.

Please leave us a little bit more space in your comment on this article if your view was not reflected in this text when in fact we should have. Top growth hacker courses in 2022 are listed here.

Extra tips to learn growth hacking

Are there any good websites for people interested in developing growth hacking strategies? There are many sites out there to learn growth hacking: Good luck! Please feel free to reach me from my LinkedIn.

Why should I take a growth marketing course?

Growth marketing Courses are for you if you care for marketing or want to master growth hacking tactics on demand. Marketers stop sitting on the couch and creating appealing slogans. They are increasingly required to become more technical/analytic they own the majority of conventional funnels to the typical client.

Your typical marketing knowledge becomes outmoded. Companies will no longer hire you to participate in advertising efforts ��� they want you to plan, build, lead an advertising campaign with influence and understand more about them.

The Growth marketing Courses are only for people who desire to incorporate growth tactics into their projects and do marketing as a professional company does.

Growth Hacking course �����GrowthX Academy

A 4-6 week immersive program helps teach people how to think. Our classes are taught by industry experts and professionals from different countries. It provides students with an extensive dive in every growth marketing proficiency include acquisition analysis technical, and much more.

Who Is Best For Growth Marketers founders and developers with 1-3 years of experience and want to do this big jump into Marketing. Why do I pay for two-course? Ahh.

Growth marketing and digital marketing

They sound and even feel the same in many ways but they are not. In fact, they are part of growth hacking and are not to be confused with the growth hacking process itself. Growth marketing is a marketing practice that is focused on growth but using marketing only.

Growth hacking is a cross-functional practice where growth marketing is part of it, but it brings in many other things like strategy, human resources, operations, finance, and even research and development. In conclusion, growth marketing is not the same thing as growth hacking.

Hiring a growth hacker

As a growth company, you will need a mindset that is built on growth. Let���s learn about what works best for growing a team. Are there any good companies that hire growth hackers or a website? Allow Andy Johns to answer his own question.

Tell me the most important point of an interview with a growth hacker? Hopefully, the answers you find on Quora will explain your question better. Can you list the interview questions of growth hackers?

Recommend the best questions to raise before hiring a Growth Hacker. Should we hire hacking companies or one that provides real money development hacking? Why not? Share your thought or opinion over there on Facebook or Twitter.

breaking this all down one of the main tools that are used in the field o growth hacking is the ���T-Shaped��� skills. This is essentially a method on how to evaluate the cross-section of skills needed and used for a growth hacker.

A growth hacker needs to be cross-functional but good at many different parts all at once. The T-shaped skills challenge the traditional marketers; a few things like

strategy overallmarketing strategygrowth marketingmarketing departments are obsoleteAnalyzing data and data analysisgrowth ratelearn growth hackingviral marketing strategyviral ideasviral toolsdigital marketing strategyadvanced marketing campaignshow to manage potential customershow to acquire new customerstrue north conceptreverse engineermore traffic is not enoughadvertisinggoing beyond search enginesgoing beyond basic analytical skillsgoing beyond landing pagesgoing beyond your own websitemastering repeat usersmastering viral loops

One last but important note, growth hacking is not digital marketing this is one of the biggest misconceptions in today���s world. growth hacking has many more aspects to it beyond marketing or digital marketing.

subscribe for updatesEmailSUBSCRIBEWhat are the T-shaped skills?

The��T-shaped��approach is spread across sections of skills that are combined towards a specific skill set. The��T-shaped process��isn���t the only model but one of the most popular for growth hackers. This brings into play several aspects like:

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LEVEL 1 ��� skills and capabilities��

Front-End CodeService DesignUX DesignBehavioral PsychologyStakeholder ManagementAugmented / Virtual RealityFinanceOmnichannel MarketingDistributed LedgersProject management

LEVEL 2 ��� skills and capabilities��

Analytics (web traffic, not just google analytics)Conversion Rate OptimisationExperiment Design (data science)Funnel Marketing (digital conversion funnels)Automation & APIsAI & Machine LearningBranding / StorytellingCopywriting

LEVEL 3 ��� skills and capabilities��

Paid Social (Google ads / paid acquisition)Organic Social (e.g. Instagram marketing)SEO/SEMTools MarketingMarketplacesSalesEmail MarketingContent MarketingPublic relations / InfluencerQualitative ResearchViralityRetentionMobile OptimisationLanding Page Creation & OptimisationLead GenerationRevenue TestingUser On-Boarding (rapid experimentation)Lifecycle Marketing (target audience)

These 35 skills over three levels are what help determine a good vs. a rising growth hacker. This helps growth hacking teams also manage diverse skills across the whole spectrum. This is beyond growth marketing or digital marketing but rather cross-functional skills.

The T-shaped skills / Marketer model explained.

Building T-shaped knowledge and competencies are one of the most valuable things you can do for your future career and personal development. T-shaped skills can be much more than just a bridge to IT; they can also be people who can bring significant value to your team and your organization.

The high-level mix of broad skills is technology, marketing, strategy, and business operations. Technology plays the most vital part as it helps accelerate growth, and hence this becomes core to the cross-skilled approach.

T-shaped people possess cognitive skills, emotional intelligence, and creativity, making themselves the whole package. T-Shaped Skills integrate newly acquired knowledge with previous knowledge and gives your team the ability to understand various new information.

Agility is key to making T-Shaped teams work.��

When you are building an agile team, you should look for agile teams made up of people with T-shaped skills. Teams that consist of T-Shape team members who possess and want to acquire these abilities tend to be more flexible and resilient, as their capabilities enable swarms to occur faster.

By searching for T-Shaped skills, a T-Shape person helps you build your company���s best interdisciplinary teams. T-shaped people promote this attitude and make it practical, as these people can work on more than one type of task. A Good T-skilled attitude is:

Someone who is flexibleSomeone who is creativeSomeone who is a team playerSomeone willing to consistently learnSomeone willing to share knowledge and trainSomeone willing to collaborate with others

You need T-shaped skills, and you have to be aware that not many people in the market are good. They need a T-Shape person with the right combination of skills to shape their abilities.

Isolated skills don���t work.��

You develop expertise and experience in a single area and never learn to apply those skills, including the complementary skills described by Brown and Gardner, to other areas. T-Shaped specialists who delve deeply into a particular field cannot use these skills in other areas.

We need a new generation of T-shape people with the right combination of skills for the new market. This cross-skilled approach gets talent focused on multi-level and making them way more valuable.

Can T-Shaped Skills fit with Leadership Skills? If you do not have a program in place for this, it���s best to include T-shaped professionals in your leadership training. T-shaped professionals can contribute to your team in various ways, not only in their respective fields of expertise.

Developing T-shaped skills��

Focusing on being a T-shaped person and acquiring expertise in an area makes it easier to maintain that expertise even after you have reached that skill level. There is a level at which you can take these skills a step further and place even more value on them. As more and more people come to know the T-shaped skills and their benefits, there will be a surge in the number of people interested in their respective fields.

Skills of a Growth Hacker

A Growth Hackers should have 25% knowledge needed for the execution of 80% of a project or program. He/she can���t really be the expert about all but can understand every aspect so he/she will be able to complete the major part with his/her own knowledge for the entire system.

It therefore more effective to at least learn some basic and general growth hacking skills and access a large arsenal of growth hacking-based tools.

T-shaped Hackers require knowledge on the job if they want to succeed while developing specialist skills on the job. What? and that���s what it���s about. This growth hacker requires technical skills to put these solutions into real life and come up with solutions.

What is the Growth hacker mindset?

Four main taxonomies determine a growth hacker���s mind: driver���s reach, decisions, and tools. The combination of the four forms the underlying idea of aching disproportionate results.

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consider these habits as a way to build a growth tribe and a growth tribe is all about those who come together on common interests and traits.

The following will give you some insight into that. They align on the growth process which is the glue that brings all this together. You can safely say that��experienced growth hackers 85% of the following are in place as well ��� let���s take a deep dive and an in depth look into this

1. Drivers

The drivers are the underlying motivations and stimuli that inspire how growth hackers think and take action.

Mischiefness

They deeply need to break the rules, as they do not believe in the rules they have not benefited from governing and limiting their way of life. Therefore this underpins their thinking to find a way to break the rules to their benefit.

Curiosity

They are fascinated by digging deeper into how things work by asking the big why questions. This allows them to understand theories and phenomena better to map out their mechanics to manipulate them toward their benefit.

Status quo

The general rules over institutionalization drive their need to challenge the establishments surrounding them. This allows them to break the rules and change the norms of how society around them works.

2. Reach

Growth hackers have a goal to reach as many people as possible without the general population knowing how they did it.

Focused

They have a too-focused approach by pinning done abstract problems and creating unique structures to solve them.

Collaborative

They have a resourceful approach where they work with like-minded people and find other cross-functional people to reach their goals effectively.

Value-creation

They focus on creating value with monetization, often trying to reach the masses to make a change.

3. Decisions

When hacking growth��optimization��is the goal to solve at a high level, there is no one solution to a single problem but finding the fastest, easiest, and cheapest way.

Creativity

Growth hackers are resourceful; they find simple, fast, and digestible ways to solve problems. One of the challenges for growth hackers is thinking too technically.

Experimentation

They run tests and lots of them to determine the most optimal approach to getting results using all possible avenues.

Data-driven

They make decisions based on data, even if the data might potentially be blinding. Data helps determine the most optimal options.

4. Tools

Growth hackers are always seeking new tools, optimizing existing ones, and finding optimal ways of connecting them to get solutions.

Systemization

For a solution to work, it needs to be automated, and when automated, the probability of scalability is a lot higher when seeking exponential GrowthGrowth.

Optimization

When finding the right tools and connecting them, the goals are optimizing the way they work together. This holistic approach helps maximize optimization.

Technology

Technology enables automation, scalability, and integration, which underpins GrowthGrowth even if you���re a non-tech company.

The mindset of a growth hacker is defined by how he or she solves problems. The elements described above are the most common thinking patterns of growth hackers.

===========

Introduction to growth thinking�������growth by design, how to thinking design, and growth hack.

GROWTH BY DESIGN �����Most Growth Hackers struggle to get traction for new ideas. A lack of guidance and exact next steps are to blame. Imagine if you could grow a new concept from beginning to end, with a framework to move from thought and action in a fast, simple, and low-cost approach. Actioning ideas with precision isn���t easy; with the growth thinking, science-backed design system built by the top minds in growth hacking, it���s a simple, well-structured yet creative system that allows you to find growth.

Growth thinking��is a fast, easy, and simple way to prototype growth hacks. This enables growth by visualizing a growth hack in abstract and then detailing them into a systematic approach. This makes it easy to develop and improve growth hacks and generate new, better growth hacks.

The post Best online growth hacking courses (2021) to learn growth marketing appeared first on Nader Sabry.

How to become a growth hacker? — today’s world. growth hacking is an emerging practice and is being defined by new breakthroughs daily. A wide range of growth hackers exist about 5,000 growth hackers are in the space today with about 3-4% of them being women and 87% of them in the technology space. Many startups fail due to the lack of being able to hire the right growth hackers. As a Co Founder of a startup, it’s crucial to hire the right people, and getting good growth hackers is at the top of the list.

What does it take to become a growth hacker? Growth hacking is one of the super skills of the future and is vital in today���s world. growth hacking is an emerging practice and is being defined by new breakthroughs daily. A wide range of growth hackers exist about 5,000 growth hackers are in the space today with about 3-4% of them being women and 87% of them in the technology space. Many startups fail due to the lack of being able to hire the right growth hackers. As a Co Founder of a startup, it���s crucial to hire the right people, and getting good growth hackers is at the top of the list.

Before we get started some helpful background to growth hacking

What is growth hacking?Why is growth hacking important?How does growth hacking work?When should growth hacking be used?How to develop the skills to hack growth?What is growth hacking?

Growth hackers explore new growth opportunities systematically at any point of the customer journey from awareness through the market to brand ambassadors by optimizing the product. In terms of technology, it originated in 2010 when Sean Ellis coined it is mostly used by startups because of its limited budgets and limited resources. Since then it has shown an incredible increase in popularization among large-scale and traditional businesses. Companies like Shopify like Uber has their own head of growth and dedicated growth team. The growth hacker is based on an experiment-based, data-driven.

As there is a wide range of definitions, in the Book��Ready Set Growth Hack��growth hacking is defined at a strategic level as a process that achieved disproportional results. This is best understood through an example of efforts v.s results. This is when less effort is exerted to get dispositional results.

How does growth hacking work?

Growth hacking as defined in the��Ready Set Growth Hack��is a systematic process where is governed by a concept called the growth cycle. the growth cycle is a three-phase process, where it starts with a growth problem, moves into experimentation then into scaling. Based on this process, once a growth problem is well defined through a specific process it would then be up to the growth hacker to find solutions. Solutions are found vis structured and systematic experimentations.

Using growth analytics for data-driven growth decisions growth hackers can quickly discover what works and doesn���t before investing a penny in more development. This is governed by a process called��growth thinking which is a design methodology��used for growth hacking.

Break the rules ��� growth hacking

The hidden weapons of growth hacking are simple and simple: Be a rule-breaker. The job requires you to think outside the box and unleash your creativity. A growth hack involves having the right mindset on growth. This job requires creativity and ad-hoc experiment with hypotheses and high potential. Be creative growth Hacks won���t come with any rules. Rule-breaking is at the core of growth thinking and how the growth hacking process works.

if a rule is working, find a better way to break IIf a rule isn���t working break it with a better oneIf a rule is about to fail, let it and then break itIf a rule is about to have success, break that too

The growth hacking mindset or growth mindset is a very different way of working than that of other professions. Their goal is the north star metric which is basically a growth goal and only a growth goal.

Plan A or Plan B (A/B testing) ��� growth hacking

A/B test relates to the comparison of A/B versions from the user point of view. Data analytics behavioral psychology design and user experience are equally important for conducting successful experiments. Other factors you can also check include the number of e-commerce websites and the promotional promotions available to you. The Heatmap analysis tools such as Crazyegg can also be effective for A/b testing (Ex: Crazyegg ) How Facebook���s A-B test works well with Japanese and Russians: In Japan, the Japanese believe blood types are individual and have personality traits. This is why FB mentions blood type as a country-specific topic in Japan. In Russia, they bought words/phrases for every name and ran ads for each country.

Although traditionally marketing has always driven this idea of letting two variables compete to win it has worked in the past but with new data analytics that has changed. More sophisticated testing has merged in growth hacking where growth hackers use analytics on a whole different level.

The underpinning difference is not what wins, but rather behavioral patterns. this means, how do different people respond to different elements. This then allows for targeting by behavior rather than changing elements base on what wind today which may not be the case tomorrow as behaviors rapidly change.

What does growth hacking look like in practice?

AirBNB used Craigslist ��� a platform for thousands of people seeking hotels ��� to increase their user base dramatically. The reason for this is Craigslist���s no public API. The company had to rework the way Craigslist forms are developed and make them compatible, without even having access to the Craigslist codebase. It���s also a good subject to be learned by growth hackers. Most growth mechanisms have definite lifetimes. I���d be unreasonably afraid that people would post their own items on Craigslist for the next 10 years, and assuming they���d be able to take a hit with their followers every few days. In fact, it looks like Craigslist has ���fixed��� the vulnerability that permitted the integration.

Now although those are traditional examples of growth hacking that we are well known they serve as a great guide all of us can refer to as we have seen this unfold. In today���s work growth hacking and growth, hackers are taking much deeper and more sophisticated approaches with keeper data analytics.

Analytics shift the focus of growth hackers

Analytics can help your pile ranks your list. You probably hadn���t imagined investing more dollars or having a referral loop. It may have been a useless feature you added to the product just because you saw what was going to happen. After the analysis, you realize that almost 40% percent of all signups come from this loop and their lifetime value is high then your average user. You know you can make the loop very efficient so you changed the focus of your team for the next two weeks to focus upon this feature. You can also find ways of increasing the number of signups from the loop.

Experimentation is key, and ensuring those experiments yield signals is the secret. growth hackers are seeking signals not results. Results can often through people off. Signals give a growth hacker the ability to see growth opportunities where others do not. To gain a competitive advantage this is critical.

Analytics make success repeatable

If you have any knowledge that Q4 made higher amounts of money than Q3, you don���t need to understand what happened. How many users signed up to use your product before the conversion and how many didn���t register?

What features did the new website add? Can an Adwords campaign really increase its effectiveness without being cut? Are Google���s advertisers really using it to increase their ad spend? How? If you know what leads to a successful outcome then you can repeat what works (and stop what does not work). If you do not take analytics seriously you can���t efficiently repeat past successes.

Scalability is key, and being able to take a growth experiment and transforming that into a growth hack isn���t an easy task. But ensuring it can scale is the main measure. if you can repeat it and repeat it without distortion and its longevity is there you go something that will have a high success rate.

Analytics keep growth hackers honest

Analysis of your performance will determine whether your incredible skills or your nipper, period. The main engineer behind Etsy told Dan McKinley an extraordinary story about his infinite scroll failure. There are many valuable things we can take away from the case but for our sake, we���ll take a look at analytics. Had they ignored analytics they wouldn���t have discovered their fault. Analytics keep growth hacks up to date. Our aim is to know more about Marketing. Share your ideas about what you have to say on [link]. Welcome back.

Hiring a growth hacker

As a growth company, you will need a mindset that is built on growth. Let���s learn about what works best for growing a team. Are there any good companies that hire growth hackers or a website? Allow Andy Johns to answer his own question. Tell me the most important point of an interview with a growth hacker? Hopefully, the answers you find on Quora will explain your question better. Can you list the interview questions of growth hackers?

Recommend the best questions to raise before hiring a Growth Hacker. Should we hire hacking companies or one that provides real money development hacking? Why not? Share your thought or opinion over there on Facebook or Twitter.

breaking this all down one of the main tools that are used in the field o growth hacking is the ���T-Shaped��� skills. This is essentially a method on how to evaluate the cross-section of skills needed and used for a growth hacker. A growth hacker needs to be cross-functional but good at many different parts all at once. The T-shaped skills challenge the traditional marketers; a few things like

strategy overallmarketing strategymarketing departments are obsoleteAnalyzing data and data analysisgrowth ratelearn growth hackingviral marketing strategyviral ideasviral toolsdigital marketing strategyadvanced marketing campaignshow to manage potential customershow to acquire new customerstrue north conceptreverse engineermore traffic is not enoughadvertisinggoing beyond search enginesgoing beyond basic analytical skillsgoing beyond landing pagesgoing beyond your own websitemastering repeat usersmastering viral loops

One last but important note, growth hacking is not digital marketing this is one of the biggest misconceptions in today���s world. growth hacking has many more aspects to it beyond marketing or digital marketing.

What are the T-shaped skills?

The��T-shaped��approach is spread across sections of skills that are combined towards a specific skill set. The��T-shaped process��isn���t the only model but one of the most popular for growth hackers. This brings into play several aspects like:

LEVEL 1 ��� skills and capabilities��

Front-End CodeService DesignUX DesignBehavioral PsychologyStakeholder ManagementAugmented / Virtual RealityFinanceOmnichannel MarketingDistributed Ledgers

LEVEL 2 ��� skills and capabilities��

Analytics (not just google analytics)Conversion Rate OptimisationExperiment DesignFunnel MarketingAutomation & APIsAI & Machine LearningBranding / StorytellingCopywriting

LEVEL 3 ��� skills and capabilities��

Paid SocialOrganic SocialSEO/SEMTools MarketingMarketplacesSalesEmail MarketingContent MarketingPR / InfluencerQualitative ResearchViralityRetentionMobile OptimisationLanding Page Creation & OptimisationLead GenerationRevenue TestingUser On-BoardingLifecycle Marketing

These 35 skills over three levels are what help determine a good vs. a rising growth hacker. This helps growth hacking teams also manage diverse skills across the whole spectrum.

The T-shaped skills / Marketer model explained.

Building T-shaped knowledge and competencies are one of the most valuable things you can do for your future career and personal development. T-shaped skills can be much more than just a bridge to IT; they can also be people who can bring significant value to your team and your organization. The high-level mix of broad skills is technology, marketing, strategy, and business operations. Technology plays the most vital part as it helps accelerate growth, and hence this becomes core to the cross-skilled approach.

T-shaped people possess cognitive skills, emotional intelligence, and creativity, making themselves the whole package. T-Shaped Skills integrate newly acquired knowledge with previous knowledge and gives your team the ability to understand various new information.

Agility is key to making T-Shaped teams work.��

When you are building an agile team, you should look for agile teams made up of people with T-shaped skills. Teams that consist of T-Shape team members who possess and want to acquire these abilities tend to be more flexible and resilient, as their capabilities enable swarms to occur faster. By searching for T-Shaped skills, a T-Shape person helps you build your company���s best interdisciplinary teams. T-shaped people promote this attitude and make it practical, as these people can work on more than one type of task. A Good T-skilled attitude is:

Someone who is flexibleSomeone who is creativeSomeone who is a team playerSomeone willing to consistently learnSomeone willing to share knowledge and trainSomeone willing to collaborate with others

You need T-shaped skills, and you have to be aware that not many people in the market are good. They need a T-Shape person with the right combination of skills to shape their abilities.

Isolated skills don���t work.��

You develop expertise and experience in a single area and never learn to apply those skills, including the complementary skills described by Brown and Gardner, to other areas. T-Shaped specialists who delve deeply into a particular field cannot use these skills in other areas. We need a new generation of T-shape people with the right combination of skills for the new market. This cross-skilled approach gets talent focused on multi-level and making them way more valuable.

Can T-Shaped Skills fit with Leadership Skills? If you do not have a program in place for this, it���s best to include T-shaped professionals in your leadership training. T-shaped professionals can contribute to your team in various ways, not only in their respective fields of expertise.

Developing T-shaped skills��

Focusing on being a T-shaped person and acquiring expertise in an area makes it easier to maintain that expertise even after you have reached that skill level. There is a level at which you can take these skills a step further and place even more value on them. As more and more people come to know the T-shaped skills and their benefits, there will be a surge in the number of people interested in their respective fields.

Skills of a Growth Hacker

A Growth Hackers should have 25% knowledge needed for the execution of 80% of a project or program. He/she can���t really be the expert about all but can understand every aspect so he/she will be able to complete the major part with his/her own knowledge for the entire system. It therefore more effective to at least learn some basic and general growth hacking skills and access a large arsenal of growth hacking-based tools.

T-shaped Hackers require knowledge on the job if they want to succeed while developing specialist skills on the job. What? and that���s what it���s about. This growth hacker requires technical skills to put these solutions into real life and come up with solutions.

The profile of a growth hacker

As with other careers, the same individual will have better success than most but prior to this let���s dispel some mythos. Growth hacking is a new world of growth hacking that opens up job opportunities. Certain people can succeed in this new work. Working within a growth team is critical not just working on a marketing campaign or understanding growth marketing or being part of a traditional marketing team.

That is all something else. Being about to work within a growth team is a different dynamic altogether. being able to be creative, flexible, and open to working with others, but more importantly, a structured and systemic process that enables everyone t to challenge highly controversial ideas and bring them into action.

The importance of a growth team

Growth hackers have to be able to work within very dynamic teams, They have to be bake to deal with different types of people and have a high tolerance. Diplomacy isn���t a well-known skill among many growth hackers, and this is vital in order to ensure dynamic teams work well. This doesn���t;t mean being passive but rather assertive in your approach to ensure growth teams work well.

Software Hacker

Growth hacks are often more technical in their work or they have software to meet their business goals. Hackers use software programs to build their startups. If growth hackers aren���t programmers they will still have to understand programming enough to coordinate with others who also write programming. Remember, the product is now a technology-based product. Mastering the technology will be critical for growing the venture capital industry. For growth hackers, you need to understand much more technology for success with a startup but it���s not necessary. Usually being a programmer you can get better in progress but it can���t be emphasized too.

Learn analytics.

The data shows you what works or not. Data indicate expansion or fall. The analysis provides you enough of the information needed to start to map a course. If you start using stiff data and make yourself a growth hacker you can���t succeed. Learn data. Then you will master a growth hacker technique. Is the evidenced truth-telling for you? Data determine how to perform a growth hack. It will help you to understand user interaction from a user���s point of view. If you have rigid data. You have to learn how to grow as a growth hacker. It is important to respect information and to do actions according to data.

Analytics is a vital part of growth hacking and a very big part of the role of a growth hacker. If you want to become a growth hacker you need to master analytics and data-driven decisions. Although new ideas are important historical data can play a vital role in the future. This is essential in startups as it plays a role in getting new customers, retaining older ones, and even getting investment.

You have to be unethical to be a growth hacker

To become a growth hacker has to come close, and as with any discipline, it has bad people behind it. Path users cannot undo the spam out of their name. Most growth hackers never ask ethical questions. They are building harmless product features that increase conversions and they are getting this product into the public with their knowledge and distribution routes. It���s clever but not unethical. Most growth hackers don���t even get asked if they will be Jedi or Sith in the future. They���re smart and ethical. But that���s exactly what he meant. Do you feel moral is moral? We are here to discuss it.

What does it take to become a Growth Hacker?

This type of technology gives early-stage companies a way to get large amounts of capital. Growth Hacker���s weapons provide creative and almost cost-free business strategies in regards to securing and maintaining a healthy client base. It is possible for growth developers to make their websites scalable by introducing features like displaying products and services to consumers, analyzing traffic sources, managing contacts, converting simple web viewers to customers. In the United States, the average salary for a growth hacker is around $153,738 annually.

A few important things to note, that have to have depth in the growth hacking process and be involved in many experiments including the latest tools being used. They must know how growth hacking works. To become a growth hacker isn���t easy but all the skills needed are easy to obtain and most important need to be mastered with time and experience.

Find a mentor who has done growth hacking before.

Your experience and heartache will be gone if you get the right mentor. Find someone who does this successfully and not someone who simply says it. Mentor ��� or several mentors ��� can help you overcome mental challenges, overcome your obstacles and get the keys to growth hacking.

Growth Hacking courses and training

Many online hacking courses exist. All are very expensive, very different formats. I put my list of growth marketing courses in this list. Although there are many ways to obtain growth hacking skills taking a good quality course can go a long way. Visit the��growth ninja school��where you can learn more.

Talk to people

Never forget to talk to your fellow colleagues from the CTO to the senior-most customer helpers. Growth hackers need to be very aware of the profile inside the business organization. So a hacker can collect information like this and act. Never forget: never forget to meet his colleague from top to senior level (Client Services or Support) at the.

What is the Growth hacker mindset?

Four main taxonomies determine a��growth hacker���s mind: driver���s reach, decisions, and tools. The combination of the four forms the underlying idea of aching disproportionate results.

1. Drivers��

The drivers are the underlying motivations and stimuli that inspire how growth hackers think and take action.

��Mischiefness

They deeply need to break the rules, as they do not believe in the rules they have not benefited from governing and limiting their way of life. Therefore this underpins their thinking to find a way to break the rules to their benefit.

��Curiosity

They are fascinated by digging deeper into how things work by asking the big why questions. This allows them to understand theories and phenomena better to map out their mechanics to manipulate them toward their benefit.

��Status quo��

The general rules over institutionalization drive their need to challenge the establishments surrounding them. This allows them to break the rules and change the norms of how society around them works.

2. Reach

Growth hackers have a goal to reach as many people as possible without the general population knowing how they did it.

��Focused

They have a too-focused approach by pinning done abstract problems and creating unique structures to solve them.

Collaborative

They have a resourceful approach where they work with like-minded people and find other cross-functional people to reach their goals effectively.

��Value-creation��

They focus on creating value with monetization, often trying to reach the masses to make a change.

3. Decisions

When hacking growth��optimization��is the goal to solve at a high level, there is no one solution to a single problem but finding the fastest, easiest, and cheapest way.

��Creativity

Growth hackers are resourceful; they find simple, fast, and digestible ways to solve problems. One of the challenges for growth hackers is thinking too technically.

��Experimentation

They run tests and lots of them to determine the most optimal approach to getting results using all possible avenues.

��Data-driven

They make decisions based on data, even if the data might potentially be blinding. Data helps determine the most optimal options.

4. Tools

Growth hackers are always seeking new tools, optimizing existing ones, and finding optimal ways of connecting them to get solutions.

��Systemization

For a solution to work, it needs to be automated, and when automated, the probability of scalability is a lot higher when seeking exponential growth.

��Optimization

When finding the right tools and connecting them, the goals are optimizing the way they work together. This holistic approach helps maximize optimization.

��Technology����

Technology enables automation, scalability, and integration, which underpins growth even if you���re a non-tech company.

The mindset of a growth hacker is defined by how he or she solves problems. The elements described above are the most common thinking patterns of growth hackers.

===========

Introduction to growth thinking�������growth by design, how to thinking design, and growth hack.

GROWTH BY DESIGN �����Most Growth Hackers struggle to get traction for new ideas. A lack of guidance and exact next steps are to blame. Imagine if you could grow a new concept from beginning to end, with a framework to move from thought and action in a fast, simple, and low-cost approach. Actioning ideas with precision isn���t easy; with the growth thinking, science-backed design system built by the top minds in growth hacking, it���s a simple, well-structured yet creative system that allows you to find growth.

Growth thinking��is a fast, easy, and simple way to prototype growth hacks. This enables growth by visualizing a growth hack in abstract and then detailing them into a systematic approach. This makes it easy to develop and improve growth hacks and generate new, better growth hacks.

Benefits of the growth thinking design methodology �����

From idea to action ��� accurately and rapidly turn growth hacking ideas into execution quickly and cost-effectively,Think at scale ��� quickly and effortlessly find methods to take an abstract growth hack, structure it, scale it, andSave time and money ��� rapidly prototype your growth hacking ideas saving time and money.

This methodology uses a design system that Visualization, Systemize, Optimization, helps Rapid development, and instills Collaboration.

Nader SabryStrategist, innovator, and entrepreneur in NASA space tech, government, & health/wellness who has raised $120 million. The author of bestseller “Ready Set growth Hack: A beginners guide to growth hacking success,��� and featured in Mindvalley, Entrepreneur Magazine, Time Magazine, Huffington Post, MIT Technology Review, and NASA Spinoff magazine. He is also the bestselling author of Ready Set Growth Hack, a Beginners Guide to Growth Hacking success.

The post How to become a growth hacker appeared first on Nader Sabry.

Top growth hacking booksWant to learn growth hacking? Like most of us, we will start with a really good book written by someone who has done it and has profound insights. Although growth hacking is an emerging practice and changing quickly as it develops, few books out there have the foundations in growth hacking down right. The foundations should be able to:Be definitiveMap out the disciplineClarify the processIdentity success and failure factorsProvide resourcesGive supportStrategic in nature but operationally soundCovers as much as possible without creating confusion

In all fairness, this can define the foundation of any domain your pursuing. The response is more critical in growth hacking; it’s a complex and dynamically moving discipline. Its technical and strategic blend makes for a complicated learning ground. You have growth hacking books from the technical side and growth hacking books that come from the strategic side.

The critical point is that as long as a growth hacking book has a strong foundation, you will have to get more than one book to cover the topic of growth hacking as a whole. Ideally, it would help if you started tackling growth hacking by taking on a strategic growth hacking book first. This gives you the high-level insights you need. From there, a technical growth hacking book helps you connect the dots.

What a good growth hacking book should cover

Let’s start with some burning questions you would be looking at for a growth hacking book to cover:

What is growth hacking?Why is growth hacking important?How does growth hacking work?When should growth hacking be used?How to develop the skills to hack growth?

These 5 high-level questions should be your guiding star to getting the right growth hacking books. Now keep in mind they will all answer these growth hacking questions differently. And that is a good thing. Building a more comprehensive perspective without being stuck into a single tunnel is part of being a growth hacker yourself. On average, reading three books help you do the following:

A strategic growth hacking book  to give you a broad perspective and deep insights A technical growth hacking book  to provide you with the tools and skills to executive A blended growth hacking book  to provide you with the blend of strategic and technical aspects

This approach gives you the best base to work with when choosing the right growth backing books out there.

Growth hacking book reviews

Although one of the best measures is the review for books, they can be very missing, aside from the fact they may not be accurate or even fair. Using the reviews is one way, but the best way is to get actual referrals from people or ask people who have read the book.

Compare your mindset with those making the recommendation as it can be a poor review but brilliant for you and vice versa, of course. Hence, it’s essential to get more than one growth hacking book and use multiple perspectives and skills to shape your thinking.

Another thing to keep in mind, as growing practice in itself, older books may be outdated, and hence their review can be great for those times but not now. At the same time, some timeless classics always work. That is hard to determine right now as grow thacking is still a very young discipline altogether.

A growth hacker approach to learning

Books are a start, but they are not the only means. The most powerful tool out there aside from books is community-based practice. This is usually based on a book, then a course that brings the principles to life back with a community that practices those principles.

That is important to note as this gives you a dynamic approach to getting what you need skills-wise and keeping up to date with new creative practices no one else is aware of.

In the end, you will need great books combined with excellent resources and communities that supercharge your skills.

Top secret growth hacks in books 

The best growth hacks are secrets, and no book until today gives you any secrets. If you expect secrets in growth hacking, you will not find them in books but in closely-knit communities of highly influential players in the space.

From white-hat growth hacks that you can google to back-hat growth hacks no one will tell you, learning quickly and getting connected is vital. The grayscale is where the game’s name is, and courses will help and will book, but they will not give you an off-the-shelf answer. They will guide you towards being creative and even give you blueprints but not the secret itself.

Get connected with top and bestselling growth hacking book authors; they usually are part of very influential communities that design some of the top-secret growth hacks your desiring to access.

Bestselling growth hacking books picked

Here are ten picks that bring a good mix and should be a staple of every growth hacker’s library. Of course, this list isn’t comprehensive, and there are many more growth hacking books out there that can be very hopeful and should be read as well.

Ready, Set, Growth hack: A beginners guide to growth hacking successGrowth thinking: think, design, growth hack – a design approaching growth hackingThe Growth Handbook, Andrew Chen & Intercom-teamGrowth Engines, Sean Ellis & Morgan BrownGrowth Hacker Marketing, Ryan HolidayHooked, Nir Eyal100 Days of Growth, Sujan Patel Scaling Up, Verne HarnishLean Marketing for Startups, Sean EllisZero to One, Peter Thiel & Blake Masters

This is your best starting point for growth hacking books. It would help if you did not stop there many other incredible growth hacking books out there and many more to come. Keep updated with the top authors in the space and connect with them; they have several resources and tools that may surprise you.

===========

Introduction to growth thinking—  growth by design, how to thinking design, and growth hack.

GROWTH BY DESIGN – Most Growth Hackers struggle to get traction for new ideas. A lack of guidance and exact next steps are to blame. Imagine if you could grow a new concept from beginning to end, with a framework to move from thought and action in a fast, simple, and low-cost approach. Actioning ideas with precision isn’t easy; with the growth thinking, science-backed design system built by the top minds in growth hacking, it’s a simple, well structured yet creative system that allows you to find growth.

Growth thinking is a fast, easy, and simple way to prototype growth hacks. This enables growth by visualizing a growth hack in abstract and then detailing them into a systematic approach. This makes it easy to develop and improve growth hacks and generate new, better growth hacks.

Benefits of the growth thinking design methodology — 

From idea to action – accurately and rapidly turn growth hacking ideas into execution quickly and cost-effectively,Think at scale – quickly and effortlessly find methods to take an abstract growth hack, structure it, scale it, andSave time and money – rapidly prototype your growth hacking ideas saving time and money.

This methodology uses a design system that Visualization, Systemize, Optimization, helps Rapid development, and instills Collaboration.

=====

Learn more about the author 

The post growth hacking books appeared first on Nader Sabry.

Game on – 10 day growth hacking challenge

 

Get your game on. The 10 day growth hacking challenge is a program designed to get you moving quickly and highly. The program is based on 3 growth hacks in 10 days to 10x your growth. The 10 day growth hacking challenge is based on the book Growth Thinking, think, design, growth hack, a design methodology for growth hacking.

This challenge is destined to help those aspiring to grow exponentially use growth hacking as the means of growth. This is based on a science-based design tool used by some of the world’s top growth hackers.

The challenge gets the contenders focused on a growth problem they are actively tackling. Once that has been identified, the contender develops 3-growth hacks in 10 days. The guided approach challenges the contender to get out of their comfort zone using the best growth hacking strategies and tools.

Using the growth thinking design to growth hack, the contenders use the creative yet structured approach to design, implement and test their growth hacks. This enables them to develop the core skills required to get their growth on track.

Why even bother

Most of us need a push. The crush with challenges by PEDRO ADAO has made this popular with his methodology, which blends group action, structured support, and a gamified approach into a challenge. This approach has paved the way for many online challenges to take place, from weight-loss to confidence-building programs.

Without a challenge, we are not called to action, and a structured focus that keeps contenders on track is the essence of making this work. Growth hacking is one of those areas where entrepreneurs and leaders are challenged to grow but need a method and a platform to make that happen.

 

And here comes the 10 day growth hacking challenge…

How does the challenging work?

In 10 days, you will develop 3 growth hacks to accelerate your growth. Those growth hacks can be in a few formats.

A single growth goal, with a single growth hack, improved until optimized.A single growth goal, with a multiple growth hack, improved until optimized.Multiple growth goals, with a single growth hack, improved until optimized.Multiple growth goals, with a numerous growth hack, improved until optimized.

There is no wrong or right but rather what works best for you. The secret behind this is about getting your growth goal well defined. This is basically what is your number one growth problem. Once you know this, everything gets smoother and more refined with time. And that is how the 10 day growth hacking challenge works.

How does the methodology work

It’s pretty simple; it’s a 5 step process design to take your growth hacking idea from just an idea to act as quickly, efficiently, and as low cost as possible. The design approach is a fluid, creative and structured process where creativity and structure do not conflict but rather complement each other to drive growth.

Learn more by watching this video Introduction to Growth Thinking Design with Nader Sabry [Growth Hacking]. This is the method applied in the 10 day growth hacking challenge.

Who is this challenge for?

The 10 day growth hacking challenge is for entrepreneurs and small-medium size business owners. This challenge is for one person, and it should be the key decision-maker of the business, like the CEO or founder only. If you’re in one of the following situations, you qualify.

New startups (6-months old and more)Already operating businessesThe key decision-makerHave a growth challenge

This is not for people who are planning or about to start a business. This is not about how to or what sort of business I should begin to; we focus on already established companies, even if they are startups who have been operating for a minimal amount of time, but they have to be operating.

Who should be nominated?

A nominee is selected by a challenger, someone they know well who can benefit from this challenge and will be inspired to take on the challenge. A nominee must qualify as a challenger under the same qualification criteria.

At this time, the only way to take The 10 day growth hacking challenge is through a nomination or a sponsorship program where they can nominate a challenger.

How do I get nominated?

If a contender has not been nominated for the 10 day growth hacking challenge, you can reach out to a current or previous contender to nominate you. Please describe your passion, mission, vision, and growing problem to the contender who will recommend you. Contenders will only back those they feel or see fit and can benefit from this challenge.

What are the benefits?

Only 1% of companies ever achieve exponential growth. This is a unique opportunity to access rare resources and a methodology used by the top girth hackers globally who have helped unicorn startups and fortune 500 companies grow.

Skill-building to develop your growth hacking talentInspiration to get you moving and taking actionExpert guides insights by bestselling author Nader SabryA launchpad to continue growing as a capabilityAccess to unique resources only the best growth hackers use

Usually, this kind of training and expert-guided consulting during the process would be more than USD $3,000. They get this all for free with access to the author to further support skill development and enhance growth hacking practices for challengers and nominees.

The 10 day growth hacking challenge helps bring high impact within a short time to help entrepreneurs and leaders super-boost their growth.

Introduction to growth thinking   —  growth by design, how to thinking design, and growth hack.

GROWTH BY DESIGN – Most Growth Hackers struggle to get traction for new ideas. A lack of guidance and exact next steps are to blame. Imagine if you could grow a new idea from beginning to end, with a framework to move from idea and action in a fast, simple, and low-cost approach. Actioning ideas with precision isn’t easy; with the growth thinking, science-backed design system built by the top minds in growth hacking, it’s a simple, well structured yet creative system that allows you to find growth.

Growth thinking is a fast, easy, and simple way to prototype growth hacks. This enables growth by visualizing a growth hack in abstract and then detailing them into a systematic approach. This makes it easy to develop and improve growth hacks and generate new, better growth hacks.

Benefits of the growth thinking design methodology — 

1. From idea to action – accurately and rapidly turn growth hacking ideas into execution quickly and cost-effectively,

2. Think at scale – quickly and effortlessly find methods to take an abstract growth hack, structure it, scale it, and

3. Save time and money – rapidly prototype your growth hacking ideas saving time and money.

This methodology uses a design system that Visualization, Systemize, Optimization, helps Rapid development, and instills Collaboration.

 

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Growth thinking vs. T-shaped skills / Marketer model

Growth thinking, like T-Shaped skills/model, is both design methodology for problem-solving. T-Shaped skills/model is for accelerating Growth, whereas growth thinking comes from the same family of business methodologies.

Both serve an equally important role as they complement each other in several ways. They compliment each other, where the T-Shaped skills/model is about skill-building for growth management, and growth thinking accelerates the organization’s Growth.

If you look at the spectrum of business methodologies, there are four types.

Accelerating Growth​

How to accelerate and manage exponential Growth using growth thinking. Some examples of methods are:

Pirate Funnel AARRRG.R.O.W.S.-processT-shaped Growth HackerOne Metric That MattersNorth Star MetricBuild a company​

How to start a company from the beginning. Some examples of methods are:

The Business Model CanvasThe Value Proposition CanvasLean Startup CanvasBlitzscaling Canvas BusinessModel Innovation FrameworkManaging projects​

How to effectively implement and manage a product management model that works. Some examples of methods are:

AgileScrumWaterfallKanbanPRINCE2Offering Design

How to optimize and manage product design using approaches like design thinking. Some examples of methods are:

Design ThinkingGoogle Design SprintsLean StartupDouble Diamond DesignKano ModelWhere do T-Shaped skills/model and Growth thinking connect

There are two perspectives; the first is if a new startup is beginning from scratch, and the second is if you are already operating a business regardless of size.

If you a startup — T-Shaped skills/model becomes your capability building engine to hire, measure performance, promote and develop talent. Growth thinking helps accelerate that talent tool to build an actional organization designed to scale and sustain long-term Growth.

If your an operating business — growth thinking would supersede T-Shaped skills/model as the strategy and the optimization of your Growth would set the rules, tone, and even the plans to the talent needed who would best suit the type of Growth you’re pursuing.

Will T-Shaped skills/model, improve design thinking.

In short, no, they work in total isolation from each other, but they complement one another when combined in the right sequence—knowing which method to us when is an essential part of a leader’s and founder’s strategy.

Selecting the right methodology is about the following aspects:

Can it achieve what we needIs it easy to use and learnIs there enough supporting materialsCan it improve our ROI

Those four factors help you choose the right method at the right time. Supporting materials and being able to learn the method are critical. The faster and easier you can adapt to a new method, the better it is. This factor would supersede inherent drawbacks, which they would all have.

It’s more important to learn quickly vs. inherited drawbacks because once you know the drawbacks, you can become even more creative with those methodologies. Many of the methodology designers focus on updates and upgrades over time.

The T-shaped skills / Marketer model explained.

Building T-shaped knowledge and competencies are one of the most valuable things you can do for your future career and personal development. T-shaped skills can be much more than just a bridge to IT; they can also be people who can bring significant value to your team and your organization. The high-level mix of broad skills is technology, marketing, strategy, and business operations. Technology plays the most vital part as it helps accelerate growth, and hence this becomes core to the cross-skilled approach.

T-shaped people possess cognitive skills, emotional intelligence, and creativity, making themselves the whole package. T-Shaped Skills integrate newly acquired knowledge with previous knowledge and gives your team the ability to understand various new information.

Agility is key to making T-Shaped teams work. 

When you are building an agile team, you should look for agile teams made up of people with T-shaped skills. Teams that consist of T-Shape team members who possess and want to acquire these abilities tend to be more flexible and resilient, as their capabilities enable swarms to occur faster. By searching for T-Shaped skills, a T-Shape person helps you build your company’s best interdisciplinary teams. T-shaped people promote this attitude and make it practical, as these people can work on more than one type of task. A Good T-skilled attitude is:

Someone who is flexibleSomeone who is creativeSomeone who is a team playerSomeone willing to consistently learnSomeone willing to share knowledge and trainSomeone willing to collaborate with others

You need T-shaped skills, and you have to be aware that not many people in the market are good. They need a T-Shape person with the right combination of skills to shape their abilities.

Isolated skills don’t work. 

You develop expertise and experience in a single area and never learn to apply those skills, including the complementary skills described by Brown and Gardner, to other areas. T-Shaped specialists who delve deeply into a particular field cannot use these skills in other areas. We need a new generation of T-shape people with the right combination of skills for the new market. This cross-skilled approach gets talent focused on multi-level and making them way more valuable.

Can T-Shaped Skills fit with Leadership Skills? If you do not have a program in place for this, it’s best to include T-shaped professionals in your leadership training. T-shaped professionals can contribute to your team in various ways, not only in their respective fields of expertise.

Developing T-shaped skills 

Focusing on being a T-shaped person and acquiring expertise in an area makes it easier to maintain that expertise even after you have reached that skill level. There is a level at which you can take these skills a step further and place even more value on them. As more and more people come to know the T-shaped skills and their benefits, there will be a surge in the number of people interested in their respective fields.

Online training to develop T-shaped skills.

There are many platforms like Udemy, Skillshare, and LinkedIn where T-shaped skilled can be quickly acquired for a low-cost. The challenge will be practicing them to fine-tune capabilities. Some of the T-shaped talents start with freelancing to put their skills into play and make money quickly. More often than none, this type of talent finds the lifestyle and ability to make money as a freelancer to be much more attractive than working for a company. This is a big challenge for corporates and medium-sized businesses getting access to the best possible T-Shaped talent available.

T-shaped skills are the most sought after, but where do you find people with them, and how do they find out what they should specialize in? Did you know that they are an integral part of an essential competitive advantage?

T-shaped people function best in cross-functional situations where they can bridge the gaps between different functions. This ultimately leads to better problem-solving as they can:

Have more visibilityaccess to different functionsbring in better resourcesoptimize links that were notand get the results needed quickWhat are the T-shaped skills?

The T-shaped approach is spread across sections of skills that are combined towards a specific skill set. The T-shaped process isn’t the only model but one of the most popular for growth hackers. This brings into play several aspects like:

LEVEL 1 – skills and capabilities 

Front-End CodeService DesignUX DesignBehavioral PsychologyStakeholder ManagementAugmented / Virtual RealityFinanceOmnichannel MarketingDistributed Ledgers

LEVEL 2 – skills and capabilities 

AnalyticsConversion Rate OptimisationExperiment DesignFunnel MarketingAutomation & APIsAI & Machine LearningBranding / StorytellingCopywriting

LEVEL 3 – skills and capabilities 

Paid SocialOrganic SocialSEO/SEMTools MarketingMarketplacesSalesEmail MarketingContent MarketingPR / InfluencerQualitative ResearchViralityRetentionMobile OptimisationLanding Page Creation & OptimisationLead GenerationRevenue TestingUser On-BoardingLifecycle Marketing

These 35 skills over three levels are what help determine a good vs. a rising growth hacker. This helps growth hacking teams also manage diverse skills across the whole spectrum.

What is the Growth hacker mindset?

Four main taxonomies determine a growth hacker’s mind: drivers reach, decisions, and tools. The combination of the four forms the underlying idea of aching disproportionate results.

1. Drivers 

The drivers are the underlying motivations and stimuli that inspire how growth hackers think and take action.

[image error] Mischiefness

They deeply need to break the rules, as they do not believe in the rules they have not benefited from governing and limiting their way of life. Therefore this underpins their thinking to find a way to break the rules to their benefit.

[image error] Curiosity

They are fascinated by digging deeper into how things work by asking the big why questions. This allows them to understand theories and phenomena better to map out their mechanics to manipulate them toward their benefit.

[image error] Status quo 

The general rules over institutionalization drive their need to challenge the establishments surrounding them. This allows them to break the rules and change the norms of how society around them works.

2. Reach

Growth hackers have a goal to reach as many people as possible without the general population knowing how they did it.

[image error] Focused

They have a too focused approach by pinning done abstract problems and creating unique structures to solve them.

[image error] Collaborative

They have a resourceful approach where they work with like-minded people and find other cross-functional people to reach their goals effectively.

[image error] Value-creation 

They focus on creating value with monetization, often trying to reach the masses to make a change.

3. Decisions

When hacking growth optimization is the goal to solve at a high-level, there is no one solution to a single problem but finding the fastest, easiest, and cheapest way.

[image error] Creativity

Growth hackers are resourceful; they find simple, fast, and digestible ways to solve problems. One of the challenges for growth hackers is thinking too technically.

[image error] Experimentation

They run tests and lots of them to determine the most optimal approach to getting results using all possible avenues.

[image error] Data-driven

They make decisions based on data, even if the data might potentially be blinding. Data helps determine the most optimal options.

4. Tools

Growth hackers are always seeking new tools, optimizing existing ones, and finding optimal ways of connecting them to get solutions.

[image error] Systemization

For a solution to work, it needs to be automated, and when automated, the probability of scalability is a lot higher when seeking exponential growth.

[image error] Optimization

When finding the right tools and connecting them, the goals are optimizing the way they work together. This holistic approach helps maximize optimization.

[image error] Technology  

Technology enables automation, scalability, and integration, which underpins growth even if you’re a non-tech company.

The mindset of a growth hacker is defined by how he or she solves problems. The elements described above are the most common thinking patterns of growth hackers.

Bringing it all together T-shaped skills and Growth Thinking

T-shaped talent plays a super important role in Growth, and when combined with the Growth thinking design methodology, it comes to a powerful combination. The way they are best used is when T-shaped skilled people use growth thinking for their Growth hacking designs, especially when collaborating, prototyping, and having to test quickly and at super low costs.

SOURCES

https://trydesignlab.com/blog/how-to-get-hired-understand-if-youre-an-i-t-or-x-s/

https://www.brainlabsdigital.com/blog/t-shaped-skills-digital-marketing/

https://coevolving.com/blogs/index.php/archive/t-shaped-professionals-t-shaped-skills-hybrid-managers/

https://collegeinfogeek.com/become-t-shaped-person/

https://www.objectivity.co.uk/blog/t-shaped-skills-business-analysis/

https://www.chieflearningofficer.com/2020/02/14/learning-executives-are-the-t-shaped-people-organizations-need/

https://agileleanlife.com/t-shaped-skills-every-area-life/

https://rgalen.com/agile-training-news/2019/12/6/t-shaped-agile-leaders

https://www.exin.com/devops/devops-the-next-generation-3-ways-t-shaped-skills-are-important-in-devops-teams/

https://railsware.com/blog/t-shaped-skills-in-product-development/

https://www.axelos.com/news/blogs/august-2020/what-employee-type-or-shape-are-you

https://www.tandfonline.com/doi/full/10.1080/23311975.2016.1153768

https://www.caseinterview.com/t-shaped-skills

https://www.solutionsiq.com/learning/blog-post/the-life-of-pi-moving-beyond-t-shaped-skills-for-agile-teams/

https://adtmag.com/articles/2017/08/29/t-shaped-people.aspx

https://www.forbes.com/sites/lisabodell/2020/08/28/futurethink-forecasts-t-shaped-teams-are-the-future-of-work/

https://www.gettingsmart.com/2019/09/the-future-of-work-fits-some-employees-and-students-to-a-t/

https://devopsinstitute.com/from-i-shaped-to-t-shaped-why-devops-professionals-need-to-be-multi-skilled/

https://www.scrumexpert.com/knowledge/t-shaped-skills-and-swarming-make-for-flexible-scrum-and-agile-teams/

https://corporatefinanceinstitute.com/resources/careers/soft-skills/t-shaped-skills/ 

 

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