Prince Ghuman's Blog

Marketing & Psychological Biases Photo by Victoriano Izquierdo

Psychology of Color by Robert Katzki on Unsplash

Color is fundamental to your perception of the world around you. Your brain p...

Photo by Alberto Adan via Pixabay, Lebron James Psychology of Sports Statistics

LeBron James is set to break Kareem Abdul-Jabb...

Marketing and Social Signaling | Photo by Jessica Furtney, Unsplash

When it comes to communication, the actual explicit words only go so far. If your significant other is standing a...

Consumer Behavior and Incentives | Photo by Austin Neill, Unsplash

Few things can ruin your daily commute faster than a chance encounter with a venomous cobra. And if you lived in N...

Neural Coupling and Marketing | Photo by Dima Pechurin, Unsplash

Imagine you’ve just had the best french toast of your life. It was so delicious - so perfect - that you want your be...

Consumer Psychology, Branding, and Warmth | Photo by congy yuan, Unsplash

Have you ever given your car a name? Or maybe, given polite words of encouragement to your computer when it...

Humanistic Brand Loyalty | Photo by Austin Neill, Unsplash

Each year, hundreds of people get the Harley Davidson logo tattooed on their bodies. You may not be a tattoo person, but y...

Consumer Psychology and Attention | Photo by Markus Spiske, Unsplash

Throughout history, many great minds have remarked on the crucial importance of attention. The Stoics famously pro...

Experiential Marketing and Schemas | Photo by DJ Johnson, Unsplash

The American playwright Tennessee Williams once remarked that “There are only three great cities in the United State...