Liza Cordero's Blog

“Dying was easy. Living was so much harder—that was the most important lesson Altan had ever taught her.” – R.F. Kuang, The Burning God The Burning God is the crushing end to R.F. Kuang’s The Poppy War trilogy. And when I say crushing, I mean the I-need-therapy kind. This author has a history of destroying her readers...

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Have you ever wondered what makes famous tropes famous? In Mike Chen’s Here and Now and Then there are two major tropes: (1) the travel back in time to fix something trope and (2) the disappeared/action girl dad trope. Time travel is familiar to anyone who has ever loved Dr. Who and, more recently, Outlander....

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Building an author website is one of the first tasks you need to accomplish once you decide to publish your book. Even traditional publishers need you to sell books they will publish, in fact a lot of them consider your online platform in their decision to accept your work. So you need to establish an...

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If you’re building your brand on a shoestring budget like I am, you need to find website bargains like cheap SSL certificates. Without an SSL certificate almighty Google and the leading browsers will flag your website as Not Secure. At this critical point when you’re gaining your customer’s trust, warnings on your website will not...

The post Secure Website: SSL Certificates appeared first on Liza Cordero.

If you’re building your brand on a shoestring budget like I am, you need to find website bargains like cheap SSL certificates. Without an SSL certificate almighty Google and the leading browsers will flag your website as Not Secure. At this critical point when you’re gaining your customer’s trust, warnings on your website will not...

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As I prepare to publish my second novel, I decided to make an author’s customer journey map to help me develop my marketing plan. A customer journey map is a visual representation of every experience your customer has with your brand. Self-publishing means it’s my job to get my novels in front of potential readers....

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As I prepare to publish my second novel, I decided to make a customer journey map to help me develop my marketing plan. A customer journey map is a visual representation of every experience your customer has with your brand. Self-publishing means it’s my job to get my novels in front of potential readers. The...

The post Customer Journey Map appeared first on Liza Cordero.

A literary masterpiece wins distinction through its unique diction. Diction is the style of speaking or writing determined by one’s choice of words. To me, it is the way Gods of Jade and Shadow by Silvia Moreno-Garcia differs from The Vine Witch by Luanne G. Smith. The former paints the myths and culture of Mexico...

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The popular Korean TV love stories have revolutionized modern happy endings. Instead of young women being swept off their feet by gallant princes who then marry them and live happily ever after like in all the cartoons of my childhood, they’ve introduced the creative compromise. The King: Eternal Monarch Lee Gon was the emperor of...

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The COVID-19 pandemic of 2020 resulted in months spent at home with my husband where the only escape was our weekly trip to the store to buy food and essentials. There were so many dark thoughts that I cried over and prayed for – so much sadness that often overflowed in fits of hopelessness. I...

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