Alan M. Siegel’s Followers (4)

Alan M. Siegel

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http://www.siegelgale.com

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Alan Siegel is one of the best-known figure in the branding industry and a longtime advocate of clarity and simplicity in communications. In 2011 Alan created Siegelvision, a new strategic branding and communications consultancy that champions clarity above all. Alan is also the founder and chairman emeritus of global branding agency Siegel and Gale.

Alan Siegel founded Siegel and Gale in 1969, and over the course of forty years transformed it from a small consultancy into one of the most respected branding firms in the world. While at Siegel and Gale, Alan helped define some of the most iconic brands of our time, working with clients like the NBA, Xerox, American Express, Caterpillar, The Girl Scouts, and many others. Always an innovator, A Alan Siegel is one of the best-known figure in the branding industry and a longtime advocate of clarity and simplicity in communications. In 2011 Alan created Siegelvision, a new strategic branding and communications consultancy that champions clarity above all. Alan is also the founder and chairman emeritus of global branding agency Siegel and Gale.

Alan Siegel founded Siegel and Gale in 1969, and over the course of forty years transformed it from a small consultancy into one of the most respected branding firms in the world. While at Siegel and Gale, Alan helped define some of the most iconic brands of our time, working with clients like the NBA, Xerox, American Express, Caterpillar, The Girl Scouts, and many others. Always an innovator, Alan developed the concept of a Brand Voice ™ and was one of the first in the industry to use the Internet as a tool for brand communication. Throughout his entire career, Alan has always been a proponent of clarity and simplicity, and has sought to apply those principles to all of his work

Having experienced the power of clarity in branding, Alan became a major figure in the Plain English movement during the 1970s, and worked with dozens of major financial institutions, the Census Bureau and the IRS to simplify complex legal and financial documents. Alan has written extensively on this subject for the New York Times, The Huffington Post and the National Law Journal, and has talked about simplification on Today, The McNeil-Lehrer Report, CNN and CBS Evening News with Dan Rather, and ABC News with Peter Jennings. Throughout his career, Alan has lectured at major business conferences and universities around the world, and he was a featured speaker at the TED Conference in 2010

To further the cause of clarity, Alan brought his ideas to college classrooms. He served as an adjunct professor of law at Fordham University Law School for several years, where he created and taught a course on writing contracts in plain English, and as an adjunct associate professor at Carnegie Mellon where he cofounded the Communications Design Center.

Although Alan no longer teaches, his desire to give back didn't end with his foray into education. He currently sits on the boards of several foundations and community organizations, including the Museum of Arts and Design, John Jay College of Criminal Justice, the Nathaniel Wharton Foundation at Columbia Presbyterian Hospital, and the American Theater Wing, where he is a Tony voter.

Alan is the author of a series of personal financial guides for the Wall Street Journal, including the bestseller The Wall Street Journal Guide to Money and Markets. He is also the author of two books of photography, One Man's Eye: photographs from the Alan Siegel Collection and Step Right This Way: The Photographs of Edward J. Kelty. In 2006, Louis Slovinsky authored Alan Siegel on Branding and Clear Communications, a biography on Alan, his legacy, and his philosophy.
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1334 posts
Alan M. Siegel's Blog

Alan M. Siegel isn't a Goodreads Author (yet), but they do have a blog, so here are some recent posts imported from their feed.

Slam dunk: The logo that defined a league

With the release of Jerry West: The Logo, we find ourselves reflecting on one of Siegel+Gale’s most enduring pieces of work, a design so iconic it became synonymous with the sport itself. The documentary’s celebration of West’s legendary career inspired us to revisit the story behind the NBA logo, and how a single photograph of No. 44 dribbling down the court became the face of a billion-dollar

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Alan M. Siegel’s books

Average rating: 3.58 · 533 ratings · 78 reviews · 19 distinct works • Similar authors

	Wall Street Journal Guide to Understanding Money and Investing by Kenneth M. Morris, Virginia B. Morris, Alan M. Siegel 3.82 avg rating — 484 ratings — published 1993 — 11 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Simple: Conquering the Crisis of Complexity by Alan M. Siegel, Irene Etzkorn 3.47 avg rating — 409 ratings — published 2012 — 18 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Polarity Therapy: The Power That Heals 4.71 avg rating — 7 ratings — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Polarity Therapy: Healing with Life Energy by Alan M. Siegel, Phil Young 3.80 avg rating — 5 ratings — published 2006	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Asian Wall Street Journal Asia Business News Guide to Understanding Money and Investing in Asia by Alan M. Siegel, Beverly Larson, Kenneth M. Morris really liked it 4.00 avg rating — 1 rating — published 1997 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Dreams that can change your life: navigating life' really liked it 4.00 avg rating — 1 rating — published 1996	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Breakin' in to the Music Business by Alan M. Siegel, Alan Seigel 0.00 avg rating — 0 ratings — published 1983 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Beneath the Starry Flag: New Jersey's Civil War Experience 0.00 avg rating — 0 ratings — published 2001	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Corporate Voice 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Neuroscience: Pretest Self-Assessment and Review by Alan M. Siegel, Allan Siegel, PreTest 0.00 avg rating — 0 ratings — published 2002	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Alan M. Siegel (?)

“every change in size, style, position, or alignment of type on a page indicates a shift in emphasis and implies meaning, whether intended or not. Generally, try to limit types to no more than three sizes or weights per page. And use bold or italic for emphasis without overusing them. You don’t want to use design elements willy-nilly—overemphasis (for instance, ALL BOLD CAPS) can end up being no more helpful than underemphasis,”
― Alan M. Siegel, Simple

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Alan M. Siegel’s Followers (4)

Alan M. Siegel

1334 postsAlan M. Siegel's Blog

Slam dunk: The logo that defined a league

Combine EditionsAlan M. Siegel’s books

1334 posts
Alan M. Siegel's Blog

Combine Editions
Alan M. Siegel’s books