Ed Barks's Blog: C-suite Blueprint

April 28, 2026

Public Speaking Roundup

Everybody does it. Some people love it. Some quake in fear. It can involve hundreds of people at a time or a small handful.

What is it? Speaking in public.

I have written much on the subject over the years; about the preparation, performance, and assessing feedback aspects of delivering presentations. Here, you will find some of the highlights pertaining to all three of those Three Keys to Great Presentations.

While the entries below are from the C-suite Blueprint archives, all still retain thei...

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Published on April 28, 2026 02:30

April 21, 2026

Congressional Testimony at a Glance

Last week, in “A Star on the Hill” I discussed what it takes for witnesses to succeed when they take their seats to testify before Congress.

Let us now step back and consider the broader picture with this quick reference guide covering the basics.

Congressional hearings directly impact laws and regulations that can make or break your enterprise. Remember: It is the most important business meeting you’ll ever have. You are granted a scant five minutes to deliver your message, so take advantage of...

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Published on April 21, 2026 03:14

April 14, 2026

A Star on the Hill

There are a multitude of critical elements that need to blend seamlessly when testifying on Capitol Hill or, for that matter, before the state legislature, a municipal council, or a regulatory body.

Preparation — both substantively and mentally — plays a large role. Success (or, gulp, lack thereof) in attaining your public policy objectives hangs in the balance.

For our purposes here, let us assume that your preparation has been flawless. Then comes the moment to confront this question: What hap...

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Published on April 14, 2026 02:53

April 7, 2026

Things I Do Understand

A couple of weeks ago, I penned a column about “Things I Don’t Understand” in the communications and public affairs realms. Things like individuals who, during remote exchanges, fail to retain eye contact with their cameras instead of their screens. Or companies that force workers into pretzel-like, delay-inducing approval processes for materials such as news releases.

Today, I want to flip the coin and take a walk on the sunny side (mixed metaphors, I know) to consider steps that make for a pos...

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Published on April 07, 2026 03:01

March 31, 2026

America’s National Pastime

Spring is in the air, and so begins another baseball season.

As you may know, I am a huge baseball fan, and a slick and speedy centerfielder (in younger days); okay, it was for a series of rec league softball teams, but I’ll take my sporting glory wherever I can find it.

Today, I’m going to consider questions incisive reporters should ask in connection with the dawning baseball season. Things will not end there, however. Lessons relating to business leaders are also included. Let’s play ball!

Ho...
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Published on March 31, 2026 03:12

March 24, 2026

Things I Don’t Understand

We all have those things we find puzzling or downright confounding.

In everyday life, it manifests with such mysteries as why do people walk around with their phones on speaker as if we wanted to hear their conversations? Why do drivers pass a stopped school bus with its warning lights flashing or fail to pull to the side of the road for emergency vehicles? Why do people think it is acceptable to wear pajamas in public? What is the fascination with backing into a parking space? What’s so fun abo...

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Published on March 24, 2026 03:12

March 17, 2026

Kick Starting Your Communications Strategy

Good communication is no luxury in today’s competitive global marketplace. A solid strategy using all the tools at your disposal wisely, qualifies as a business survival skill.

The fact is your C-suite executives are sometimes their own worst enemy. As the classic comic strip character Pogo lamented, “We have met the enemy and he is us.”

Part of the role of a trusted advisor involves delivering frank advice on communications strategy to company leaders. Someone must muster the courage to lay the...

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Published on March 17, 2026 02:35

March 10, 2026

Wasted Words

It was a podcast I listen to occasionally, one with a focus on political science (my major in college) and public opinion.

The program’s description sounded intriguing, featuring a professor from a well-known and respected university.

A Letdown Ensues

What a disappointment. His conversation was replete with wasted words. What do I mean by wasted words? Those meaningless fillers and phrases that have become — for reasons that escape me — all too common in today’s society.

Some of the lowlights:

...
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Published on March 10, 2026 03:10

March 3, 2026

Galluping into the Sunset

Given all the obsession with data these days, you would think there would be a clamor for more, not less, measurement of presidential approval. You would be wrong.

The Gallup Organization — one of the long-time gold standards when it comes to polling — has decided to eliminate its presidential performance ratings after an 88-year run.

A Reliable Benchmark Exits

I admit to not being a huge fan of polls (though I admit as a political junkie to finding the horse races somewhat interesting). Nor do ...

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Published on March 03, 2026 02:56

February 24, 2026

Media Strategy Rapid Fire Round

I’ve encountered a wide range of questions from clients and others over the years. Allow me to share some of them with you in this first of an occasional series of rapid fire responses.

How rapid? Two to three sentences, tops. Needless to say, that does not permit a thorough analysis. Rather, my hope is that some of this will wet your whistle for more information. I suggest you search on the C-suite Blueprint blog when conducting deeper research. There is more than a decade of content, so you sh...

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Published on February 24, 2026 02:45

C-suite Blueprint

Ed Barks
Delivering bottom line results and enhanced reputations for communications and government relations executives who counsel their C-suite leaders.
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