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Jan’s Year In Books

Jan’s 2025 Year in Books

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Jan Carroza

Goodreads Author

Born

The United States

Website

https://dmcenter.com

Twitter

https://twitter.com/dm_center

Genre

Nonfiction

Member Since

August 2019

URL

https://www.goodreads.com/dmcenter

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After 45 years of marketing to meet and exceed goals for clients such as American Express, Coors, Kemper Financial Services, Braun, M&M Mars, Volvo, Time-Life, QVC, and Blue Cross, I wrote “Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing” to help struggling SMBs.

Oftentimes, managing these multi-channel, multi-faceted ad campaigns yielded returns on investment up to 15:1, meaning every $1 spent yielded $15 in return.

I’ve worked on the client side, the agency side and the TV station side, as well in media research. I’ve trained staff, clients and Pepperdine students what I’ve learned in traditional advertising (print, radio & TV), infomercial (long form) and sixty-second (short form) direct response TV, affiliate, In ...more

251 posts
Jan Carroza's Blog: Center for Direct Marketing

Meet Me Online for the Relatable Voice Book Fair 2024

Authors share their books and experience promoting them

Every author has a journey, and here’s your chance to listen to several and get their advice.

Hear the stories of authors live or recorded as they talk about writing and their books in panels, in guest articles, and interviews – for free!

My friends and authors Lucia Matuonto and Elizabeth H. Cottrell are joining me. Lucia has been putting t

Combine Editions
Jan Carroza’s books

Average rating: 0.0 · 0 ratings · 0 reviews · 2 distinct works

	Rockin' ROI: How to Bootstrap Ecommerce with Performance-based Marketing 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Rockin' ROI: How to Bootstrap Ecommerce with Performance-based Marketing 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

* Note: these are all the books on Goodreads for this author. To add more, click here.

Jan is Currently Reading

Jan Carroza is currently reading

Listen for the Lie

by Amy Tintera (Goodreads Author)

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Dec 25, 2025 12:17PM

Jan Carroza is currently reading

A Marriage at Sea: A True Story of Love, Obsession, and Shipwreck

by Sophie Elmhirst

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Dec 07, 2025 11:40AM

Jan Carroza is currently reading

The Billion Dollar Spy: A True Story of Cold War Espionage and Betrayal

by David E. Hoffman (Goodreads Author)

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Nov 11, 2025 11:44AM

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Jan’s Recent Updates

Jan Carroza is now friends with Cathy Baker
9 hours, 39 min ago · like
Jan Carroza finished reading Camino Island by John Grisham (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jan 21, 2026 09:42PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Camino Island by John Grisham. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Camino Island by John Grisham <iframe sandbox id="wrongBookKindlePreviewScreen">
Jan Carroza is currently reading Camino Island by John Grisham (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jan 18, 2026 10:57AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Camino Island by John Grisham. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Camino Island by John Grisham <iframe sandbox id="wrongBookKindlePreviewScreen">
Jan Carroza is currently reading Listen for the Lie by Amy Tintera (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Dec 25, 2025 12:17PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Listen for the Lie by Amy Tintera. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Listen for the Lie by Amy Tintera <iframe sandbox id="wrongBookKindlePreviewScreen">
Jan Carroza is currently reading A Marriage at Sea: A True Story of Love, Obsession, and Shipwreck by Sophie Elmhirst Goodreads Choice Awards Nominee in Readers' Favorite History & Biography	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Dec 07, 2025 11:40AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of A Marriage at Sea by Sophie Elmhirst. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — A Marriage at Sea by Sophie Elmhirst <iframe sandbox id="wrongBookKindlePreviewScreen">
Jan Carroza finished reading The Art of Condolence: What to Write, What to Say, What to Do at a Time of Loss – Wise and Accessible Guidance for Letters and Grief by Leonard Zunin	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Dec 04, 2025 02:47PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of The Art of Condolence by Leonard Zunin. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — The Art of Condolence by Leonard Zunin <iframe sandbox id="wrongBookKindlePreviewScreen">
Jan Carroza is currently reading The Billion Dollar Spy: A True Story of Cold War Espionage and Betrayal by David E. Hoffman (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Nov 11, 2025 11:44AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of The Billion Dollar Spy by David E. Hoffman. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — The Billion Dollar Spy by David E. Hoffman <iframe sandbox id="wrongBookKindlePreviewScreen">
Jan Carroza is currently reading The Girl with Ice in Her Veins (The Girl with the Dragon Tattoo #8) by Karin Smirnoff	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
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Jan Carroza is currently reading Thomas Jefferson: The Art of Power by Jon Meacham	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
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Jan Carroza is currently reading Murder in the Smithsonian (Capital Crimes #4) by Margaret Truman	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jun 17, 2025 09:28AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Murder in the Smithsonian by Margaret Truman. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Murder in the Smithsonian by Margaret Truman <iframe sandbox id="wrongBookKindlePreviewScreen">