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35 ratings | 8 reviews | avg rating:4.91

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Jan Carroza

Goodreads Author

Born

The United States

Website

https://dmcenter.com

Twitter

https://twitter.com/dm_center

Genre

Nonfiction

Member Since

August 2019

URL

https://www.goodreads.com/dmcenter

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After 45 years of marketing to meet and exceed goals for clients such as American Express, Coors, Kemper Financial Services, Braun, M&M Mars, Volvo, Time-Life, QVC, and Blue Cross, I wrote “Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing” to help struggling SMBs.

Oftentimes, managing these multi-channel, multi-faceted ad campaigns yielded returns on investment up to 15:1, meaning every $1 spent yielded $15 in return.

I’ve worked on the client side, the agency side and the TV station side, as well in media research. I’ve trained staff, clients and Pepperdine students what I’ve learned in traditional advertising (print, radio & TV), infomercial (long form) and sixty-second (short form) direct response TV, affiliate, In ...more

251 posts
Jan Carroza's Blog: Center for Direct Marketing

Meet Me Online for the Relatable Voice Book Fair 2024

Authors share their books and experience promoting them

Every author has a journey, and here’s your chance to listen to several and get their advice.

Hear the stories of authors live or recorded as they talk about writing and their books in panels, in guest articles, and interviews – for free!

My friends and authors Lucia Matuonto and Elizabeth H. Cottrell are joining me. Lucia has been putting t

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Jan Carroza’s books

Average rating: 0.0 · 0 ratings · 0 reviews · 2 distinct works

	Rockin' ROI: How to Bootstrap Ecommerce with Performance-based Marketing 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Rockin' ROI: How to Bootstrap Ecommerce with Performance-based Marketing 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Jan is Currently Reading

Jan Carroza is currently reading

The Remains of the Day

by Kazuo Ishiguro (Goodreads Author)

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Aug 05, 2026 04:58PM

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The Uncool

by Cameron Crowe

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Jul 07, 2026 12:02PM

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Radical Acceptance: Embracing Your Life with the Heart of a Buddha

by Tara Brach (Goodreads Author)

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Mar 27, 2026 10:00PM

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Jan Carroza is currently reading The Remains of the Day by Kazuo Ishiguro (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Aug 05, 2026 04:58PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of The Remains of the Day by Kazuo Ishiguro. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — The Remains of the Day by Kazuo Ishiguro <iframe sandbox id="wrongBookKindlePreviewScreen">
Jan Carroza is currently reading The Uncool by Cameron Crowe	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jul 07, 2026 12:02PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of The Uncool by Cameron Crowe. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — The Uncool by Cameron Crowe <iframe sandbox id="wrongBookKindlePreviewScreen">
Jan Carroza is currently reading Radical Acceptance: Embracing Your Life with the Heart of a Buddha by Tara Brach (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
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Jan Carroza is currently reading Lula Dean’s Little Library of Banned Books by Kirsten Miller (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
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Jan Carroza is currently reading Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
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Jan Carroza finished reading Camino Island by John Grisham (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jan 21, 2026 09:42PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Camino Island by John Grisham. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Camino Island by John Grisham <iframe sandbox id="wrongBookKindlePreviewScreen">
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Jan 18, 2026 10:57AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Camino Island by John Grisham. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Camino Island by John Grisham <iframe sandbox id="wrongBookKindlePreviewScreen">
Jan Carroza is currently reading Listen for the Lie by Amy Tintera (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Dec 25, 2025 12:17PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Listen for the Lie by Amy Tintera. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Listen for the Lie by Amy Tintera <iframe sandbox id="wrongBookKindlePreviewScreen">
Jan Carroza is currently reading A Marriage at Sea: A True Story of Love, Obsession, and Shipwreck by Sophie Elmhirst Goodreads Choice Awards Nominee in Readers' Favorite History & Biography	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Dec 07, 2025 11:40AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of A Marriage at Sea by Sophie Elmhirst. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — A Marriage at Sea by Sophie Elmhirst <iframe sandbox id="wrongBookKindlePreviewScreen">
Jan Carroza finished reading The Art of Condolence: What to Write, What to Say, What to Do at a Time of Loss – Wise and Accessible Guidance for Letters and Grief by Leonard Zunin	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
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