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Margaret Mark
More books by Margaret Mark…
“The new breed of consumer is not as trusting, as loyal, or as malleable as those of the past.”
― The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
― The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
“The management of meaning is about selling products, but it also is about selling meaning with integrity. If companies fulfill their meaning promise to the same degree that they deliver quality products, they help customers in two ways: (1) by providing a functional product or service and (2) by helping people to experience meaning in ordinary life. If they do not, they are unlikely to compel brand loyalty.”
― The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
― The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
“Archetypal psychology helps us understand the intrinsic meaning of product categories and consequently helps marketers create enduring brand identities that establish market dominance, evoke and deliver meaning to customers, and inspire customer loyalty—all, potentially, in socially responsible ways.”
― The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
― The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
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