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“The new breed of consumer is not as trusting, as loyal, or as malleable as those of the past.”

― Margaret Mark, The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark
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