Eliot Brown

“Had a frothy venture capital sector not been so obsessed with the search for eccentric and visionary founders, WeWork might still occupy only a smattering of buildings in Brooklyn and lower Manhattan. If mutual funds hadn’t rushed into startups, WeWork might have never had the funds to start expanding to surf pools. If Saudi Arabia’s economy hadn’t fallen under the control of a new startup-loving prince desperate to diversify its oil wealth, Masayoshi Son might never have written Neumann a check. If bankers hadn’t been so focused on the prestige and fees from leading a big IPO, perhaps sober advice could have prevailed before a major public embarrassment. When all the forces worked together, people thought as a herd. Optimism supplanted critical thinking. Smart minds were bent so that a real estate company looked like a software company. It was the same effect that allowed mattress companies to look like tech companies. Ride-hailing firms weren’t just glorified taxi services, but were meant to compete with established retail giants. When everyone stood to get rich, everything had infinite potential.”
― Eliot Brown, The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion