Becca Ehrlich

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Becca Ehrlich

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February 2021


BECCA EHRLICH is an ordained pastor in the Evangelical Lutheran Church in America (ELCA), and holds a doctorate in Christian Spirituality. A Christian minimalist in a consumer society, she got rid of 60 percent of her personal possessions in six months, took part in a year-long shopping fast, and moved into a smaller home. Ehrlich regularly blogs about Christian Minimalism at www.christianminimalism.com. She lives in Philadelphia with her husband, Will. ...more

Price Anchoring

It’s no secret that marketing and advertising folks use psychological strategies to get us to buy more stuff. One of the ways they do this is something called price anchoring.

What is Price Anchoring?

Price anchoring is when a price for a product is shown with higher prices around it, so that buyers are more likely to buy something because it feels like they’re getting a good deal.

A great example o

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Published on February 02, 2026 04:28
Average rating: 3.73 · 82 ratings · 14 reviews · 1 distinct workSimilar authors
Christian Minimalism: Simpl...

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Price Anchoring

It’s no secret that marketing and advertising folks use psychological strategies to get us to buy more stuff. One of the ways they do this is somethin Read more of this blog post »
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“Forgiveness is about not holding the hurt people caused us inside of us. Forgiveness does not mean that we let toxic people continue to hurt us just because we have forgiven them.”
Becca Ehrlich, Christian Minimalism: Simple Steps for Abundant Living

“Forgiveness doesn’t mean that we let people back in our lives who are toxic or abusive. We have to cut those toxic people out of our lives.”
Becca Ehrlich, Christian Minimalism: Simple Steps for Abundant Living

“For where your treasure is, there your heart will be also” is the core of Christian minimalism: trusting God to provide, and working toward focusing our heart on the treasure that matters—God, family, friends, vocation, self-care, and care for others.”
Becca Ehrlich, Christian Minimalism: Simple Steps for Abundant Living

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