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Matthew’s 2025 Year in Books
Take a look at Matthew’s Year in Books, including some fun facts about their reading.
Matthew Brennan’s Followers (17)
Matthew Brennan
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Attention Factory: The Story of TikTok & China’s ByteDance
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“Yiming revealed in a later interview that the company had made it compulsory for everyone on the management team to make their own Douyin videos with goals to gain a certain number of likes or suffer forfeits such as doing push-ups.”
― Attention Factory: The Story of TikTok & China’s ByteDance
― Attention Factory: The Story of TikTok & China’s ByteDance
“Take whiskey. Why do some people chose Jack Daniel’s, while others choose Grand Dad or Taylor? Have they tried all three and compared the taste? Don’t make me laugh. The reality is that these three brands have different images which appeal to different kinds of people. It isn’t the whiskey they choose, it’s the image. The brand image is 90 per cent of what the distiller has to sell.”
― Ogilvy on Advertising
― Ogilvy on Advertising
