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Brian McGurk

Goodreads Author

Born

in Newry, Ireland

Genre

Business, Nonfiction, Self Help

Influences

Authors: Alan Weiss, Stuart Diamond

Member Since

February 2021

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Born in County Armagh, Northern Ireland, Brian McGurk experienced his first hands-on branding project at the kitchen table at the age of twelve when his Father was setting up the family firm - a paper convertor/toilet roll manufacturing company. The seeds of a marketing and branding career were sown. Later, having specialised in marketing in his honours business degree at Ulster University, Brian then became marketing manager at an Irish linen manufacturer. Here he played a central role in the rebranding of this international company and observed first-hand the formal processes and stages of creating and launching a new corporate brand. Brian then joined an international management consultancy where he learned about professional consulting ...more

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Brian McGurk’s books

Average rating: 5.0 · 1 rating · 1 review · 3 distinct works

	Stand Out! Building Brilliant Brands for the World We Live In it was amazing 5.00 avg rating — 1 rating — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Stand Out!!: The Secrets of Branding for A New Generation 0.00 avg rating — 0 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Stand Out!!: The Secrets of Branding for A New Generation 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Brian is Currently Reading

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Medicus (Gaius Petreius Ruso, #1)

by Ruth Downie (Goodreads Author)

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Mar 03, 2021 06:18AM

Quotes by Brian McGurk (?)

“Brand" and "logo" are not the same thing: A brand is emotional; a logo is visual. A brand has values; a logo has design.”
― Brian McGurk

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“A brand is all about value and not just about values.”
― Brian McGurk

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“Culture is the accumulated self-belief and behavior patterns of an organization in the operation of its business both internally in the company and externally in the marketplace.”
― Brian McGurk

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Brian’s Quotes

“Brands are all about experience. Experience is all about emotion.”
― Brian McGurk, Stand Out! Building Brilliant Brands for the World We Live In

tags: brand-experience, brand-expert, branding, branding-quotes, brands, emotion, experience

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“What is a brand? A brand is uniqueness you know, want and trust”
― Brian McGurk, Stand Out! Building Brilliant Brands for the World We Live In

tags: brand, brand-marketing, branding, branding-quotes, marketing

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“The three great ponderables of business: brand purpose, brand proposition, brand points of difference.”
― Brian McGurk

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“A brand is essentially a relationship of relevant and unique added value for the customer”
― Brian McGurk, Stand Out! Building Brilliant Brands for the World We Live In

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“Brand" and "logo" are not the same thing: A brand is emotional; a logo is visual. A brand has values; a logo has design.”
― Brian McGurk

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More of Brian’s quotes…