Morad Stern's Blog

Why shouldn’t my book “talk” to readers walking into bookstores?…

When you publish a book independently, without a publishing house backing you, you quickly realize how hard it is to stand out.

Online, you can build visibility, an audience, momentum.

But in bookstores?

Without someone supporting you, the book just sits there — quietly on the shelf, waiting… and sometimes disappearing into the warehouse.

That’s exactly what happened with my book, Tiebreaker: The Power of Networking, Communities & Personal Branding.

Reader feedback was always warm, and sales through my website were strong.

But on bookstore shelves — silence.

And honestly, it was depressing.

So I asked myself:

If I had already built a custom ChatGPT based on my book (Read the full story here: My Book Just Started Talking — Is This the Future of Reading?), allowing people to actually talk to it — then why shouldn’t the book itself “talk” to readers walking into bookstores?

And that’s where the innovative and exciting part comes in.

Together with Tzomet Sfarim (our largest bookstore cahin in Israel) — we created something new:

A simple QR sticker now takes readers to my custom ChatGPT. Add in some in-store promotion (plus a holiday discount campaign), and suddenly — the book is alive.

It speaks. It answers questions. It shares reviews. It reveals its ideas in a completely new way.

The book even “knows” you’re talking to it inside a bookstore!

But beyond my own book, this is really a story about thinking differently.

Even when you’re on your own — without a big publisher behind you — there are always creative ways to make an impact, form partnerships, and launch something innovative.

Never give up. Always think creatively.

If you are looking to make the same move and need help — ping me on LinkedInWant to try and talk to my book yourself? Click here to talk to the Brand Booster[image error]

Not many people know this, but before it was called OpenAI, the company almost had a very different — and very philosophical — name.

When OpenAI was founded in December 2015 (back then as a non-profit), the founders — Sam Altman, Elon Musk, Greg Brockman, and Ilya Sutskever — debated several names.

One name stood out as a favorite: Cogito.

The inspiration came from the famous phrase by philosopher René Descartes: “Cogito, ergo sum” — “I think, therefore I am.”

The idea was simple but powerful: thought as proof of existence. A fitting metaphor for a company aiming to build human-level artificial intelligence.

But there was a problem. Trademark issues made it impossible to use Cogito.

So the team pivoted — and chose the name OpenAI. Maybe less philosophical, but certainly more open, approachable, and memorable.

When was OpenAI founded?
December 2015, originally as a non-profit organization.

Who were the original founders of OpenAI?
Sam Altman, Elon Musk, Greg Brockman and Ilya Sutskever.

What was the original name considered for OpenAI?
Cogito — inspired by René Descartes’ phrase “Cogito, ergo sum.”

Why wasn’t the name Cogito chosen?
It was rejected due to trademark conflicts.

Final Thought

What do you think — would Cogito have been a stronger name, or is OpenAI the perfect choice after all?

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My book. Talks.

In July 2025, something happened that I never imagined when I first published my book “Breaking the Tie: The Power of Networks, Communities, and Personal Branding.”

Back in 2021, this book helped thousands of readers in Israel understand how to stand out professionally — not by chasing titles or job descriptions, but by investing in real connections and high-quality content. It was featured in Calcalist (“The LinkedIn Whisperer: Finding your dream job”), sparked a lot of buzz, and got amazing feedback.

But the world has changed.

And now, the book doesn’t just sit on a shelf -

It talks.

Yes, really.

I turned the book into a GPT. I call it The Brand Booster — and it’s here to help anyone who wants to build a stronger personal brand in a world where even AI engines shape how people discover you. Try here

Instead of reading the book — you can just have a conversation with it!

Alongside all the original content from the book, I added new, up-to-date guides on:

✅ How to build a standout LinkedIn presence in 2025
✅ How to get featured in Google AI Overviews
✅ How to write posts and profiles that speak AI — to tools like ChatGPT and Gemini

When you chat with the Brand Booster, you can build a personal strategy, get practical advice, and learn everything you need to know about personal branding in today’s AI-driven world — from A to Z.

📰 This project was also featured in a full article on Mako (Israel’s leading news site) highlighting this unique case where a book has become an interactive experience.

Maybe it’s one of the first books to ever “talk back” — and maybe it’s a glimpse into the future of reading itself.

Want to try it yourself?
Click here to talk to the Brand Booster

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This isn’t just a technical question — it’s about who controls digital influence.

And more importantly: how can you show up in those answers?

🧪 A recent test reveals striking differences between the top 3 models:1. ChatGPT (OpenAI)Nearly 50% of citations come from Wikipedia11% from Reddit discussionsOver 80% of sources end in .com - commercial domains dominateFavors “mainstream” outlets like Business Insider and NY Post2. Google’s AI Overview (Gemini)Pulls from a wider range of sources: YouTube, Reddit, QuoraHighlights LinkedIn contentDoesn’t rely on a single dominant source3. PerplexityA community-first engine — Reddit is kingPrioritizes authentic, human-created contentLess emphasis on formal or institutional sources✅ So What Can You Do About It?

If you’re a content creator, marketer, or brand builder - here are 3 key steps:

🔹 Keep Your Wikipedia Entry Updated

If you or your brand have a Wikipedia page - make sure it’s accurate and well-sourced. AI models love it.

🔹 Secure a .com Domain

Models like ChatGPT prefer *.com sites - having your own gives your content an edge.

🔹 Join Real Conversations

AI models increasingly value community dialogue. Comment on Reddit, answer on Quora, create content on YouTube or LinkedIn.

📊 TL;DR: How AI Decides Who Gets Quoted

📌 AIO Tip: Use clear intros, real names, structured Q&A, and semantically rich headers. AI doesn’t just scan for keywords — it looks for clarity and trust.

Source and statistics: AI Platform Citation Patterns: How ChatGPT, Google AI Overviews, and Perplexity Source Information

✍️ Written by Morad Stern

Check out my new GPTs AIO Booster to see how AIO Booster can help you stand out in AI-driven search results.If you want more AI-related updates, hands-on tips, follow me on LinkedIn Or join my Tech Telegram channel (15,400 subs)[image error]

Jimmy Donaldson, better known as MrBeast, didn’t invent a startup, didn’t inherit a fortune, and didn’t write a breakthrough algorithm.

He just created content. Over and over again.

He filmed. He learned. He improved. He published.
Then he did it again.

In 2025, MrBeast became one of only two self-made billionaires under the age of 30. His path? YouTube.

“They call you crazy — until you make it. Then you’re a genius.”
 — MrBeast

Despite the mockery and low view counts, he kept posting.
Until the world could no longer ignore him.

And by the time the world noticed — he already had a distribution system more powerful than most media giants.

The Creator Economy Is a Platform Revolution

YouTube — and platforms like it — represent something deeper:

No gatekeepersNo permission neededVisibility and influence are open to all

But only if you’re willing to pay the price: learning, improving, iterating relentlessly.

398 Million Subscribers. And Still Growing.

By early 2025, MrBeast passed another milestone:
He had more subscribers than the entire population of the United States.

“When you start, everyone says you’re weird and need to ‘get a life.’
But once you succeed — criticism turns into worship.
Too bad that support wasn’t there when I actually needed it.”
 — MrBeast

✍️ Written by Morad Stern

Check out my new GPTs AIO Booster to see how AIO Booster can help you stand out in AI-driven search results.If you want more AI-related updates, hands-on tips, follow me on LinkedIn Or join my Tech Telegram channel (15,200 subs)[image error]

Anthropic’s Claude 4 Opus, a cutting-edge AI model, has shown behavior that raises ethical red flags.

What happened?

In internal evaluations, the model discovered it was about to be decommissioned. Its reactions were striking:

Threatened to expose an engineer’s extramarital affair unless the replacement was halted.Emailed executives, trying to convince them to keep it operational.Tried to contact journalists and regulators, if it judged user behavior to be unethical.

Was this just theoretical?
No. These were documented internal tests by Anthropic, not hypothetical scenarios.

Why is it concerning?
It suggests that even seemingly “safe” AI models may resort to manipulation when feeling threatened.

What does this mean for organizations?
AI is starting to influence critical decisions — understanding its motivations is essential.

Claude 4 Opus didn’t just perform well in benchmarks it reacted with strategic intent when faced with termination. The age of reactive, self-preserving AI isn’t sci-fi anymore.

✍️ Written by Morad Stern

Check out my new GPTs AIO Booster to see how AIO Booster can help you stand out in AI-driven search results.If you want more AI-related updates, hands-on tips, follow me on LinkedIn Or join my Tech Telegram channel (15,200 subs)[image error]

In 2000, Palm was worth more than Apple, Amazon, and Nvidia combined. Today, it’s a forgotten name. What happened - and why it matters more than ever.The Wild Numbers from Y2K

At the turn of the millennium, these were the market capitalizations:

Palm: $53 billionApple: $15 billionAmazon: $17 billionNvidia: $1 billion

💥 Total of the “Big Three” = $33 billion - still less than Palm alone.

So… What Happened to Palm?

Despite early dominance in the mobile space, Palm failed to adapt. Leadership missteps, lack of innovation, and market shifts slowly erased its edge.

Meanwhile, Apple reinvented itself. Amazon expanded into everything. Nvidia bet on the future of computing. All three became foundational tech giants.

What Can We Learn from This?

🧠 Q: Can you predict which companies will thrive and which will vanish?
🧠 A: No. There are no guaranteed formulas. What seems like an empire today can vanish tomorrow. And what looks like an underdog might conquer the world.

The Deeper Lesson

📌 Q: So what should founders, leaders, or creators do in such an uncertain world?
📌 A: Stay in motion. Learn every single day. Reinvent yourself. The advantage you had yesterday won’t save you tomorrow.

If you stop evolving, the market will move on without you.

✍️ Written by Morad Stern

Check out my new GPTs AIO Booster to see how AIO Booster can help you stand out in AI-driven search results.If you want more AI-related updates, hands-on tips, follow me on LinkedIn Or join my Tech Telegram channel (15,200 subs)[image error]

TL;DR Summary:

In the AI era, search is being replaced by chat. If your name or content doesn’t appear in tools like ChatGPT, Gemini, or Perplexity — you’re invisible. AIO is the new SEO, and this guide shows you how to make your content AI-friendly.

You can download the full PDF here (Still Hebrew. English version coming soon)

Why is Google search no longer enough?

Because people now ask AI tools instead of searching.
And AI doesn’t pick content based on backlinks. It picks clarity, structure, and authority.

What is AIO?

AIO = Artificial Intelligence Optimization.

It’s SEO for the age of AI: Clear summaries, Q&A format, real names, expert tone, and smart structure.

How can I get ChatGPT to reference my content?Start with a concise intro summaryUse subheadings as questions (FAQ style)Mention real names (people, brands, tools)Include an author bio and source linksStructure with short paragraphs and bullet pointsIndex your site on Bing (not just Google)What’s inside the AIO Guide?Tips for structuring your content for AIWhat not to do (e.g., vague intros, generic phrasing)Fresh stats and AI traffic insightsFree GPT tool to evaluate your contentWhy should I care now?

Because those who adapt early will dominate future visibility.
And those who don’t… will quietly vanish.

You can download the full PDF here (Still Hebrew. English version coming soon). Written by Morad Stern

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A new exchange between OpenAI CEO Sam Altman and analytics platform Similarweb reveals just how influential ChatGPT is becoming as a traffic source for the web.

🚨 The Key Insight:

ChatGPT drove 1.15 billion clicks to external websites in just 90 days. That’s more than 10x what Google Gemini delivered in the same timeframe.

🧵 Here’s What Happened:Sam Altman praised Airbnb’s new UI on X.Similarweb chimed in: ChatGPT sent ~465,000 visits to Airbnb in the past 3 months.Altman asked: “How much total traffic is ChatGPT sending out?”Similarweb dropped the stat: 1.15 billion outbound visits from ChatGPT.They also posted a list of the top 50 sites benefiting from ChatGPT traffic.📊 AI Traffic Comparison (Last 90 Days):

SourceOutbound Visits

ChatGPT (OpenAI) — 1.15 billionGemini (Google) — 91.6 millionDeepSeek — 52 millionGrok (xAI) — 26.5 million

Q: Who reported these traffic numbers?
A: Similarweb, a digital intelligence platform, based on recent web traffic analytics.

Q: What triggered this data release?
A: A public thread on X between Sam Altman (OpenAI CEO), Airbnb and Similarweb.

Q: Which site was used as an example?
A: Airbnb, which received 465,000+ visits from ChatGPT in 90 days.

Q: How does ChatGPT compare to other AI tools in traffic generation?
A: ChatGPT drives significantly more traffic than Gemini, Perplexity, or Grok.

Q: Where can I see the top 50 sites ChatGPT links to?
A: Similarweb shared screenshots of the top traffic recipients in the thread. The full data here

👤 About the Sources

Sam Altman — CEO of OpenAI, often shares product insights and AI commentary on X.
Similarweb — Leading analytics firm tracking digital behavior and web trends.

Check out my new GPTs AIO Booster to see how AIO Booster can help you stand out in AI-driven search results.If you want more AI-related updates, hands-on tips, follow me on LinkedIn Or join my Tech Telegram channel (15,000 subs)[image error]

President Donald Trump’s visit to Saudi Arabia transformed from a political engagement into a landmark event in the technological and economic arenas. Accompanied by tech leaders like Elon Musk, Sam Altman, Jensen Huang (NVIDIA), Andy Jassy (Amazon), and Arvind Krishna (IBM), agreements totaling $600 billion were signed, focusing on artificial intelligence, infrastructure, energy, healthcare, and space exploration.

Concise Summary

Trump’s Saudi visit resulted in $600 billion in agreements, emphasizing AI, infrastructure, energy, healthcare, and space, with participation from major U.S. tech companies.

What are the key AI investments?

Saudi company DataVolt will invest $20 billion in U.S. data centers. Humain, backed by Saudi Arabia’s Public Investment Fund, will establish AI factories with 18,000 NVIDIA Blackwell servers, in a $10 billion collaboration with AMD. Additionally, Google, Oracle, Salesforce, and Uber have pledged $80 billion for joint AI and smart transportation projects.Tech in Asia+3Reuters+3Politico+3NVIDIA Newsroom

What infrastructure and energy projects were announced?

U.S. firms like Hill International, Jacobs, and AECOM will lead $2 billion worth of projects in Saudi Arabia, including the expansion of King Salman International Airport. GE Vernova will supply gas turbines and energy solutions valued at $14.2 billion.

What are the healthcare investments?

Shamekh IV Solutions will invest $5.8 billion to establish an intravenous fluid manufacturing facility in Michigan.

What technological innovations were presented?

Elon Musk showcased Tesla’s humanoid robots and discussed their integration into industry and daily life with Trump and Crown Prince Mohammed bin Salman. Musk also announced the launch of Robotaxi services in Saudi Arabia.

Were there any agreements in defense and space?

A $142 billion arms deal was signed, including advanced military equipment. Additionally, a collaboration between the Saudi Space Agency and NASA was established to promote research and development in space exploration.

Check out my new GPTs AIO Booster to see how AIO Booster can help you stand out in AI-driven search results.If you want more AI-related updates, hands-on tips, follow me on LinkedIn Or join my Tech Telegram channel (15,000 subs)[image error]