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Kevin J. Clancy

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Kevin J. Clancy’s books

Average rating: 3.69 · 68 ratings · 5 reviews · 14 distinct works

	Counterintuitive Marketing: Achieving Great Results Using Uncommon Sense 3.80 avg rating — 25 ratings — published 2000 — 11 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing by Kevin J. Clancy, Robert S. Shulman 3.56 avg rating — 16 ratings — published 1993 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Your Gut is Still Not Smarter Than Your Head: How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits 3.73 avg rating — 15 ratings — published 2007 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Market New Products Successfully: Using Simulated Test Market Technology by Kevin J. Clancy, Peter C. Krieg, Marianne McGarry Wolf 4.25 avg rating — 4 ratings — published 2002 — 11 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Revolution: A Radical Manifesto for Dominating the Marketplace 2.67 avg rating — 6 ratings — published 1994 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Simulated Test Marketing: Technology for Launching Successful New Products by Kevin J. Clancy, Robert S. Shulman, Marianne McGarry Wolf 4.50 avg rating — 2 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget by Kevin J. Clancy, David W. Lloyd really liked it 4.00 avg rating — 1 rating — published 1999 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Counterintuitive Marketing (09) by Clancy, Kevin J - Krieg, Peter C [Paperback (2009)] 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Counter - Intuitive Marketing, Includes CDs 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Counterintuitive Marketing 0.00 avg rating — 0 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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“Because its purpose is to find and keep customers, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are ‘costs.”
― Kevin J. Clancy, Counterintuitive Marketing: Achieving Great Results Using Uncommon Sense

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Kevin J. Clancy’s Followers

Kevin J. Clancy

Combine EditionsKevin J. Clancy’s books

Combine Editions
Kevin J. Clancy’s books