Kevin J. Clancy

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Kevin J. Clancy



Average rating: 3.69 · 68 ratings · 5 reviews · 14 distinct works
Counterintuitive Marketing:...

3.80 avg rating — 25 ratings — published 2000 — 11 editions
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Marketing Myths That Are Ki...

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3.56 avg rating — 16 ratings — published 1993 — 3 editions
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Your Gut is Still Not Smart...

3.73 avg rating — 15 ratings — published 2007 — 5 editions
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Market New Products Success...

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4.25 avg rating — 4 ratings — published 2002 — 11 editions
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Marketing Revolution: A Rad...

2.67 avg rating — 6 ratings — published 1994 — 6 editions
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Simulated Test Marketing: T...

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4.50 avg rating — 2 ratings
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Uncover the Hidden Power of...

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really liked it 4.00 avg rating — 1 rating — published 1999 — 3 editions
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Counterintuitive Marketing ...

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Counter - Intuitive Marketi...

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Counterintuitive Marketing

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“Because its purpose is to find and keep customers, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are ‘costs.”
Kevin J. Clancy, Counterintuitive Marketing: Achieving Great Results Using Uncommon Sense



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