Duane E. Knapp

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Duane E. Knapp


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Duane Knapp is recognized as the authority on building Genuine Brands. He is a pioneer in the field of BrandScience as well as in developing and implementing transformation strategies.

Knapp earned his BA in Business Administration from Western Michigan University and his MBA from the University
of Toledo. He also completed a postgraduate program in Strategic Marketing at the Stanford University Graduate School of Business.

He has taught and lectured widely at universities and graduate schools throughout the United States, including Vanderbilt, Stanford, the University of California, the University of Colorado at Boulder and Seattle University. Mr. Knapp is the leading keynote speaker on the subject of building Genuine Brands. He has published
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Average rating: 3.71 · 35 ratings · 3 reviews · 4 distinct works
The Brand Mindset: Five Ess...

3.63 avg rating — 24 ratings — published 1999 — 2 editions
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The Brand Promise: How Kete...

3.89 avg rating — 9 ratings — published 2008 — 3 editions
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Global Destination BrandSci...

really liked it 4.00 avg rating — 2 ratings2 editions
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0.00 avg rating — 0 ratings3 editions
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“Whenever you see a successful business, someone once made a courageous decision. —Peter Drucker,”
Duane E. Knapp, The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company



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