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Duane E. Knapp

Website

https://duaneeknapp.com/

Genre

Business

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Duane Knapp is recognized as the authority on building Genuine Brands. He is a pioneer in the field of BrandScience as well as in developing and implementing transformation strategies.

Knapp earned his BA in Business Administration from Western Michigan University and his MBA from the University
of Toledo. He also completed a postgraduate program in Strategic Marketing at the Stanford University Graduate School of Business.

He has taught and lectured widely at universities and graduate schools throughout the United States, including Vanderbilt, Stanford, the University of California, the University of Colorado at Boulder and Seattle University. Mr. Knapp is the leading keynote speaker on the subject of building Genuine Brands. He has published ...more

Combine Editions
Duane E. Knapp’s books

Average rating: 3.71 · 35 ratings · 3 reviews · 4 distinct works

	The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company 3.63 avg rating — 24 ratings — published 1999 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success 3.89 avg rating — 9 ratings — published 2008 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Global Destination BrandScience really liked it 4.00 avg rating — 2 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Lời hứa thương hiệu by Duane E. Knapp, Trần Mạnh Quân (Translator) 0.00 avg rating — 0 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Duane E. Knapp (?)

“Whenever you see a successful business, someone once made a courageous decision. —Peter Drucker,”
― Duane E. Knapp, The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company

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Duane E. Knapp’s Followers

Duane E. Knapp

Combine EditionsDuane E. Knapp’s books

Combine Editions
Duane E. Knapp’s books